product line of HUL and P&G 1

 A company's product mix has a certain width, length,

depth, and consistency.
 Product Line - A Group of products within a product class
that are closely related because they perform similar
function are sold to the same customer groups.
 The width of a product mix refers to how many different
product lines the company carries.
 The length of a product mix refers to the total number of
items in the product mix.
 The depth of a product mix refers to how many variants
are offered of each product in the line.

product line of HUL and P&G 2

 The consistency of the product mix refers to how closely
related the various product lines are in end use, production
requirements, distribution channels, or some other way.

product line of HUL and P&G 3

 Hindustan Uniliver Ltd.
A) Food Brand B) Home Care C) Personal care
Brand Brand
1. Brook bond 3 roses, 1. Active wheel 1. Axe
2. Red Lable, 2. Cif 2. Breeze
3. Bru, 3. Comfort 3. Clinic Plus
4. Kissan, 4. Domex 4. Close Up
5. Knorr 5. Rin 5. Dove
6. Lipton, 6. Sunlight 6. Fair & Lovely
7. Modern 7. Surf Excel 7. Dove
8. Brook bond 8. Vim 8. Hamam
Sehatmantd 9. Lakme
10. Lifebuoy
11. Liril
12. Lux
13. Pears
14. Pepsodent
15. Pond’s
16. Sunsilk
product line of HUL and P&G 4
 Procter & Gamble

Fabric Care Hair Care Baby Care

1. Arial 1. Pantene Pro V 1. Pampers
2. Tide 2. Head &
Shoulders
3. Rejoice

product line of HUL and P&G 5

1. HUL has larger product mix as compare to P&G
2. Product length of HUL is (8+8+16) 32, product length of
P&G is (2+3+1)6
3. HUL has a special product line of food but P&G does
not have such separate product line.
4. Average length of product line of HUL is 32/3 = 10
(approximate) on the contrarily Average length of
product line of P&G is 6/3 = 3
5. Here HUL and P&G both have 3 product line means
both have 3 product width.

product line of HUL and P&G 6

4. HUL & P&G both have very consistence product mix
FMCG, means they both use same distribution channel
for similar product.
5. HUL has vast number of body care brand like lux ,
dove, lifebuoy etc but P&G has very limited number
of such product.
6. HUL & P&G both provide same kind of product and
share same market so there is a tough competition
between them.
7. HUL’s product mix consist of 3 product line( Food
Care , Home Care, personal Care)

product line of HUL and P&G 7

product line of HUL and P&G 8