Description

The power of the network changes the traditional media model through two key disruptions.
First it disrupts how, and by whom, content is created.
Second it disrupts how, and by whom content is distributed.
Together these offer an opportunity for the traditional chasm between advertising and content to close. This document (and accompanying powerpoint) consider how 'media' companies can reform themselves to change both what they do and the way they go about it to deliver products and services which are a better fit with the inhabitants of the networked world.