GLOBAL STRATEGIES FOR

WIPRO
WIPRO=Western
A Report Indian
on making and implementation
of strategies of WIPRO Ltd.
Vegetable Products Limited
• Presented By
• Abhishek Agarwal(91002)
Powered By: • Gokul Nath(91019)
PHOENIX • Dhruval Dholakia(91043)
• Ritu Agarwal(91044)
• Manish T.N Singh(91053)
• Sweta Agarwal(91059)
 Fast Facts

$5 billion
revenues(2008-2009)

5 year CAGR of 22% by

revenue
 Fast Facts
853 active enterprise
customers

25 near-shore development centres

including 2 in Middle East
 Fast Facts

Presence in 35 countries

97,810+ employees worldwide

belonging to 56 nationalities
MISSION VISION

W
I
P
R
O
 Brand Evolution
2005-06 onwards:
Late 90s: “ Applying “Spirit of
Mid-1970s Thought” Wipro”

6 Wipro Beliefs
1. Respect the individual
4 Wipro Values Spirit of Wipro
2. Be a business leader 1. Human Values: 1. Intensity to win
3. Accomplish all tasks in a
2. Integrity: 2. Act with
Superior manner
4. Maintain the highest ethical 3. Innovative Sensitivity
standards Solutions 3. Unyielding
5. Serve customers well
6. Measure performance based 4. Value for Integrity
on long term profitability money
 STRATEGIC ALLIANCES
Five-year engagement with British Petroleum

Multi-year deal with a leading infrastructural company

Wipro acquires NOKIA's mobile TV software Unit

Wipro acquires mpower and NewLogic

GE to integrate healthcare unit with Wipro

SWOT Analysis
 BALANCE SCORECARD
WIPRO Technologies Ltd.
Perspective Parameter Weight Measurement Performance Score Unacceptable Acceptable Excellence

Finance Stock Price 2.5 Rs. 636.2 1.3 0 - 400 400 - 800 800+
Profit Margin 4 Rs. Crores 828.29 2.5 0 - 200 200 - 1000 1000+
Sales 3.5 Rs. Crores 5857.8 2.2 0 - 1000 1000 - 5500 5500+
10 6

Customer Satisfaction 6 percentage 62% 3.1 0 - 30 30 - 70 70+

Retention 4 percentage 65% 2.9 0 - 30 30 - 70 70+
10 6

Internal Business Process Asset TO ratio 4 6.86 3.5 0-3 3-6 6+

Income/employee 6 Rs. Lacs 21.46 5.5 0 - 15 15 - 20 20+
10 9

Learning and Growth Innovation / R & D 10 8.5 0-3 3-7 7+

10 8.5

Overall Performance 10 7.375

Strategic Business Units
 REVENUE(i
SBU MARKET COMPETIT C MARKET RELATIVE REVENUE n billion
SHARE OR SHARE MS GROWTH
Rs.)

WIPRO IBM Global

TECHNOLOGIE 1.2 services 14 0.085 7 174.41
S
WIPRO IBM Global
INFOTECH 8.7 services 10.8 0.805 18 34.56

WIPRO
LIGHTING 8.1 PHILIPS 35 0.231 10 5.2075

WIPRO INFRA Larson and

ENGG. 70 Tubro 15 4.67 4 7.145

WIPRO
CONSUMER 8.74 HUL 50.34 0.1736 11 15.6225
CARE

WIPRO BPO 21.9 GENPACT 36.25 0.60413 11.90 17.25

 BCG MATRIX
20

BCG MATRIX-WIPRO LTD.

18

16

14

12

10

6
7 5 3 1 -1 -3 -5

Revenue
0
 PERCEPTUAL MAPPING
FIRM Innovativen Custome Integri Effectiven Timelin Prici Custom Employ
ess r ty ess es ng er ee
satisfacti support Satisfac
on tion

Wipro 7.2 69 7.4 6.9 6.9 7.9 7.2 8

Technolog
ies

Infosys 7.6 73 7.1 7.6 7.4 7.4 7.7 6.8

TCS 6.4 77 9 8.3 8 8.8 8.3 8
CTS 6 72 7.2 7 6.8 8.1 8.8 6.8
IBM 7.8 84 7.8 9 7.4 7.1 7.1 5
Accenture 5.5 66 5.5 6.5 5.9 4.6 5.7 5.7
Capgemini 5 63 5.8 6.9 6.4 5.5 6.8 7
 Apart from Acquisitions
Effective risk Service Line
management Expansion

Extensive
Distribution
Network

Investing in Quality
Human Resource Leadership
 Suggestions

Product Line Product

Expansion Diversification

Strategic Alliance
Branding with Retail
Companies
 Words of Wisdom

We are selectively looking at acquisitions...it

will be a string of smaller ones," Wipro
Chairman Azim Premji told reporters on
the sidelines of a conference here. Premji
said Wipro is focusing on the domestic
sector
 Words of Wisdom

Ayan Mukerji, Head of Europe Operations, Wipro

Technologies said, “Today, Wipro has grown to
become a leading IT Services company in the UK.
Both the centers at Reading and London will be a
key hub for recruiting, training of local staff and
also gives an opportunity to offer an onsite
development center premises to more
customers.” 
 Words of Wisdom

“We will continue to invest in building and designing new low-cost

products for the Indian market. Going forward, we will launch
new price points to reach out to the large masses in smaller
towns and villages that were not getting adequate health
 facilities so far,” said Wipro chairman Azim Premji. 
“Healthcare is somewhat recession-proof when compared to other
verticals, and Wipro already had assets needed to establish a
bigger healthcare practice,”-Rajiv shah who heads healthcare
unit
 Words of Wisdom

“That’s something our clients really like, the

in-between solution,” Suraj Prakash, vice
president of Wipro’s Atlanta Development
Center told GlobalAtlanta. “The vision is to
set up a Bangalore in Atlanta,” said Joydip
Mukherji, Wipro’s head of operations in
Atlanta.
 WIPRO IN NEWS
“Wipro buys some Yardley
businesses for $45.5
million”
Yardley is a very strong brand
and will help complete our
portfolio of products,” said
VineetAgrawal, president,
Wipro Consumer Care and
Lighting
THANK YOU