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HCL Infosystems Ltd, Pune

EXECUTIVE SUMMARY:

Today most of the organizations try to cut down their costs either
by outsourcing their non – core activities or by improving their
systems. Few of the HR activities are non-core for an organization
like recruiting people, payroll processing, Annual Maintenance
Contract and Technical Training, etc. These activities are such that
they had become a routine for an organization and they don’t bring
any value addition for a company in terms of either the top line or
bottom line. Also to outsource this HR related activities companies
had to go for different vendors because none of the vendors
provide complete solution. HCL Infosystems Ltd took up this
opportunity and provided one stop solution for all the IT related
services. Already HCL was known for providing the IT services
and hence by providing other kind of IT services HCL has
expanded its scope of work. Today HCL Infosystems is one of the
leading IT service providers in India.

Pune is seeing a huge potential today as many companies are


setting up their plants and offices in and around Pune. There are
many industrial sectors developed by MIDC and also had got the
recognition of being a SEZ area. Pune is also into the building of
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HCL Infosystems Ltd, Pune

the IT hub at Hinjewadi. Already there IT companies like Infosys,


Wipro and TCS who has set their campuses in Pune which they are
also expanding with the expansion of their business. Pune is also
attracting the auto companies to set up their manufacturing plants
in and around Pune. Already their were major auto companies like
Tata Motors, Bajaj, Force Motors, John Deere, etc. who had set
their plants in Pune.

This new and new companies entering into Pune would require
someone who can help them in carrying out their technical
activities and run their organization smoothly. They would require
registering their companies under ROC and other various
government organizations like PF office, PT office, etc. HCL sees
a huge potential in the Pune market. As on today there are more
than 500 IT companies and more than 3000 Manufacturing
companies in Pune and which keeps on increasing at an incredible
rate. Hence HCL Infosystems wants to tap this Pune market by
offering various IT services.

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HCL Infosystems Ltd, Pune

INTRODUCTION

This report is about two month’s summer training at HCL


Infosystems Limited as a summer trainee. The title of project was
“Market Potential Estimate for HCL Infosystems -CDC
(Career Development center) in Pune”.

The project profile was as under:


Step 1: Building up database of companies in Pune.

Step 2: Getting the concerned contact person details (like HR


persons Name, E-mail ID, Phone Numbers, etc.)

Step 3: Requesting the concerned person for an appointment.

Step 4: Meeting and introducing them about HCL CDC service


offerings.

This was a kind of Business Development job. I learnt and


understood the process of BD in a service industry. I got an idea of
what all problems arise while selling a service offering to a
prospect in the real business world.
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HCL Infosystems Ltd, Pune

I was in Business Development team where the main activity is to


generate lead. It was the first time I faced this kind of job profile. I
made my first cold call on a telephone and also made my first
presentation to any company. I gained the knowledge of how to
start sales activity in new market which starts from territory
mapping to managing and handling the clients.

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HCL Infosystems Ltd, Pune

COMPANY PROFILE

HCL is an established name in the Information Technology world


of India. It’s an establishment which epitomizes the past, present
and future of the IT services in the country. HCL stands for
Hindustan Computers Limited. The very name HCL
communicates and carries the essence of assurance and trust. It
aptly reflects the ethos of an organization anchored on the values
of integrity, transparency, growth, and diversity.

HCL TODAY :
HCL is India’s largest PC manufacturing company. It has grown
by leaps and bounds and emerged as a global one-stop shop for IT
products. Today, the organization has a strong global presence
across Europe, Middle East, South Asia and Southeast Asia, and
offers a diverse range of IT services and IT outsourcing solutions.
HCL Infosystems' manufacturing facilities are ISO 9001 - 2000 &
ISO 14001 certified and adhere to stringent quality standards and
global processes. With the largest installed PC base in the country,
four indigenously developed and manufactured PC brands -
'Infiniti', 'Busybee' 'Beanstalk' and 'Ezeebee' - and its robust
manufacturing facilities, HCL Infosystems aims to further leverage
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HCL Infosystems Ltd, Pune

its dominance in the PC market. It has been consistently rated as


Top player in PC industry by IDC.
The Channel Business of HCL Infosystems has an extensive
network of over 3000+ resellers across 800 locations. It has
actively promoted the penetration of PCs in the home and the small
office/home office (SOHO) segments.

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HCL Infosystems Ltd, Pune

HCL INFOSYSTEMS LTD.

HCL Infosystems is India's premier information enabling


company. Leveraging its 3 decades of expertise in total technology
solutions, HCL Infosystems offers value-added services in key
areas such as system integration, networking consultancy and a
wide range of support services.

HCL Infosystems is among the leading players in all the segments


comprising the domestic IT products, solutions and related
services, which include PCs, Servers, Office Automation,
Networking Products, TV and FM Broadcasting solutions,
communication solutions, System Integration, Digital lifestyle
Solutions and Peripherals.

HCL has a direct sales, channel sales and retail sales network pan
India. Continuously meeting the ever increasing customer
expectations and applications, its focus on integrated enterprise
solutions has strengthened the HCL Infosystems' capabilities in
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HCL Infosystems Ltd, Pune

supporting installation types ranging from single to large, multi-


location, multi-vendor & multi-platform spread across India. HCL
Infosystems, today has a direct support force of over 2800+
members, is operational at 360+ locations across the country and is
the largest such human resource of its kind in the IT business in
India. HCL Infosystems has pan India presence across metros and
non-metros.

HCL Infosystems' manufacturing facilities are ISO 9001 - 2000 &


ISO 14001 certified and adhere to stringent quality standards and
global processes. With the largest installed PC base in the country,
four indigenously developed and manufactured PC brands -
'Infiniti', 'Busybee' 'Beanstalk' and 'Ezeebee' - and its robust
manufacturing facilities, HCL Infosystems aims to further leverage
its dominance in the PC market. It has been consistently rated as
Top player in PC industry by IDC.

The 'Infiniti' line of business computing products is incorporated


with leading edge products from world leaders such as Intel.
Constant innovation to meet the customized requirements of its
customers has enabled HCL to create the trusted ICT infrastructure
platforms, powerful value adds like HCL Embedded Control &
Continuity (HCL EC2) technology and the future generation of
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HCL Infosystems Ltd, Pune

digital lifestyle enablers.

The office Automation segment has strategic alliances with


industry leaders to provide services in various domains which
include Audio Video system integration solutions, broadcasting
solutions, imaging products and solutions. The company has
strategic alliances

with world leaders for voice and video conferencing solutions, TV


and FM Broadcasting solutions and for Imaging products and
solutions to provide documentation products like copiers, MFDs,
Duprinters, laser printers and large format printers.

The Channel Business of HCL Infosystems has an extensive


network of over 3000+ resellers across 800 locations. It has
actively promoted the penetration of PCs in the home and the small
office/home office (SOHO) segments.

HCL Infinet Ltd, 100% owned subsidiary of HCL Infosystems Ltd.


is a class A ISP focusing on providing the corporate networking
services like Virtual Private Network, Broadband Internet Access,
Internet Telephony Hosting & Co-location services, designing &
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HCL Infosystems Ltd, Pune

deploying Disaster Recovery Solutions & Business Continuity


solution, Application Services, Managed Security Services & NOC
Services over its state-of-the-art IP / MPLS network and end-to-
end contact center solutions.

Key Business Associates

To provide world-class solutions and services to all our customers,


we have formed Alliances and Partnerships with leading IT
companies worldwide. HCL Infosystems has alliances with global
technology leaders like Intel, AMD, Microsoft, Bull, Toshiba,
Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP, Scansoft,
SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer
Associates, RedHat, Infocus, Duplo, Samsung and Novell.
These alliances on one hand give us access to best technology &
products as well as enhancing our understanding of the latest in
technology. On the other hand they enhance our product portfolio,
and enable us to be one stop shop for our customers.

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HCL Infosystems Ltd, Pune

HCL CDC:

HCL dominates the IT space as a leader. 45,000 gifted


professionals, a colossal US $4 Billion turnover, an international
presence in 17 countries, and most importantly a deep-rooted
commitment to innovate, makes it a true Technology Giant.

As the fountainhead of the most significant pursuit of human mind,


HCL believes, only a leader can transform you into a leader. HCL
CDC is an initiative that enables individuals to benefit from
HCL’s expertise in the space and become Industry ready IT
professionals...

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HCL Infosystems Ltd, Pune

CHAIRMAN & CEO'S PROFILE

Ajai Chowdhry

Chairman and CEO, HCL Infosystems Ltd.


Founder HCL, Chairman and CEO, HCL Infosystems Ltd.
An engineer by training, Ajai Chowdhry is one of the six founder
members of HCL, India’s premier IT enterprise. HCL, a start-up in
1976, touched $ 4 billion for the last 12 months.

Ajai Chowdhry took over the reins of HCL Infosystems, the


flagship company of the group, as President and CEO in 1994. He
was appointed the Chairman of HCL Infosystems in November
1999. Under his stewardship, the company’s turnover has grown to
$ 2.6 billion for the last 12 months from $ 89 millions in 1994.
With employee strength of over 5000, it has emerged as country’s
information-enabling powerhouse.

Ajai has been a key force in driving the growth of HCL


Infosystems. The credit of setting up HCL's overseas operations,
starting with Singapore in 1980, goes to him. During this tenure he
extensively covered South Asian Markets including Malaysia,
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HCL Infosystems Ltd, Pune

Thailand, Hong Kong, Indonesia, and the People's Republic of


China, expanding business operations, which paved the way
towards enhancing HCL's core competencies in bringing the best
international technologies to domestic market.

Driving the thrust on IT, Telecom and Imaging, Ajai perceives the
role of his company as that of enabling information. Credited with
providing momentum to key IT phenomena - within the company
as well as in the industry - he has constantly added newer and
cutting edge technology skills to the company's portfolio. Under
his leadership, several new projects have been undertaken in the
company that have had a lasting impact - getting into IT retailing,
spearheading the company wide Quality movement, and the very
recent low cost PC initiative and IT for masses are some examples.
An absolute stickler for customer focus, he himself spends
significant time, personally listening to customers.

Ajai sensed an emerging opportunity early in telecom and imaging


category and today HCL Infosystems is poised to exploit this
opportunity to offer a richer bouquet to its customers.

It is recognition of his visionary status that Ajai was part of the IT


Hardware Task Force, set up by the Prime Minister of India to give
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HCL Infosystems Ltd, Pune

shape to the country's IT strategy. Ajai has repeatedly championed


the cause of improving PC penetration in the country. He has
worked closely with many Government bodies to take IT for
masses agenda forward. Presently he is a part of several
government committees to take forward the course of IT and
Hardware in India. He was awarded with 'IT Man of the Year' by
The Skoch Consultancy and 'Best IT Man of the Year' by The
Foundation of Indian Industry and Economists. Recently, he has
been awarded with ‘Corporate Ratna –IT Industry of the
Millennium’ Award by Wisitek Foundation and ‘Electronics Man
of the Year - 2006’ Award by EFY for his pivotal role in HCL’s
breakthrough innovations. Currently he Chairs the CII National
Committee on IT/ITES/E-Commerce.

Ajai has a bachelor's degree in electronics and communication


engineering, and attended the Executive Program at the School of
Business Administration at the University of Michigan, US.

Ajai is an avid reader and is fond of Jazz and the fine arts. He and
his wife Kunkun live in New Delhi.

HEAD OFFICES
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HCL Infosystems Ltd, Pune

E M A I L I D'S

Company Information /Media Inquiries


email: webhost@hcl.in

Career Related Inquiries


email: career4u@hcl.in

Clients & Prospect Inquiries / Website Feedback


email: mailto:webhost@hcl.in
A D D R E S S (Corporate Office)

HCL Infosystems Ltd.


E-4,5 & 6, Sector 11,
NOIDA 201 301, UP
India

TEL & FAX

Tel: 2526518/19, 2520977


Fax: 2550923
Prefix from Delhi: 95120 STD Code: 0120, ISD Code: +91-120

CORPORATE OFFICE

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HCL Infosystems Ltd, Pune

HCL Infosystems Ltd.

E-4,5 & 6, Sector 11,


NOIDA 201 301, UP
India

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HCL Infosystems Ltd, Pune

Location STD Code Tel Fax


Ahmedabad 079 26576467
Bangalore 080 25584061
Baroda 0265 2342812
Bhopal 0755 2469202
Bhubeneshwar 0674 2535343
Chandigarh 0172 2704961
Chennai 044 28291765, 28290911

Cochin 0484 2353386

Coimbatore 0422 2218348


Guwahati 0361 2667974
Hyderabad 040 27765263, 27765175
Indore 0731
Jaipur 0141 2707047
Kanpur 0512 2546871 (PP)
Kolkata 033 22401945, 22807368

Kozhikode 0495
Lucknow 0522 2325205
Madurai 0452
Mumbai 022 22622090, 22625674,
28571458/3195/6407
Nagpur 0712 2233407
Noida 0120 2522354, 2522324
Patna 0612
Pune 020 26121357
Raipur 0771 5089959
Ranchi 0651 2242218
Thiruvananthapuram 0471 2729844
Trichy
Suryadatta Institute of Management0431
and Mass Communication, Pune
Vijaywada 0866
17
Vishakapatnam 0891 2522488
HCL Infosystems Ltd, Pune

VISION AND MISSION

VISION AND MISSION


VISION STATEMENT
"Together we create the enterprises of tomorrow"

MISSION STATEMENT
"To provide world-class information technology
solutions and services to enable our customers to
serve their customers better"

QUALITY POLICY
"We deliver defect-free products, services and solutions to meet
the requirements of our external and internal customers, the first
time, every time"

OUR OBJECTIVES
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HCL Infosystems Ltd, Pune

OUR MANAGEMENT OBJECTIVES


To fuel initiative and foster activity by allowing individuals
freedom of action and innovation in attaining defined objectives.
OUR PEOPLE OBJECTIVES to help people in HCL Infosystems
Ltd. share in the company's successes, which they make possible;
to provide job security based on their performance; to recognize
their individual achievements; and help them gain a sense of
satisfaction and accomplishment from their work.

CORE VALUES

 We shall uphold the dignity of the individual


 We shall honor all commitments
 We shall be committed to Quality, Innovation and Growth in
every endeavor

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HCL Infosystems Ltd, Pune

Top Executives - Chiefs


It has been observed across all corporate that the biggest winning
teams have always been lead from the front by men of substance
and integrity. Men whose quality vision, high standards and sheer
determination to turn dreams to reality have helped HCL to
withstand the tests of time and become one of the biggest players
in the IT industry. They are a thinker whose leadership skill have
not only helped the company yield profits but has also inspired co-
workers to put in their 'unstoppable' best.

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HCL Infosystems Ltd, Pune

PRODUCT & SERVICES PROFILE (HCL CDC):

 HCNE
 HCNP
 HCNA

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HCL Certified Network Engineer [HCNE]
HCL Infosystems Ltd, Pune

DURATIO
COURSE DETAILS N COURSE DETAILS DURATION
Module – 1 100 Hrs / Module - 6 150 Hrs
Computer Hardware
& Networking 2 Months MCSE 3 Months
Introduction to Basic Network Systems - Core
1 Electronics Exams
070-290 - Managing &
2 Number Systems 1 Maintaining
3 Computer Architecture a Microsoft Windows
PC Assembling &
4 Disassembling Server 2003 Environment
PC Maintainance & 070-291 - Implementing,
5 Troubleshooting 2 Managing &
Peripheral Devices & Maintaining a Microsoft
6 Troubleshooting Windows
Server 2003 Network
7 PC Communication Infrastructure
070-293 - Planning &
8 PC Operating System 3 Maintaining
a Microsoft Windows
9 Basics of Networking Server 2003
Network Infrastructure
070-294 - Planning,
Module – 2 80 Hrs / 4 Implementing &
Maintaining a Microsoft
Advance Networking 1.5 Months Windows
Server 2003 Active
1 Basics of Networking Directory
Network Architecture &
2 Technology Infrastructure
Network Operating CLIENT OPERATING
3 Systems 5 SYSTEMS
Network Support & 070-270 - Installing,
4 Implementation Configuring &
Suryadatta Institute of Management and Mass Communication, Pune
Administering Microsoft
5 Wireless Technology 22 Windows
XP Professional
Module – 3 80 Hrs / 6 DESIGN
HCL Infosystems Ltd, Pune

SWOT ANALYSIS OF COMPANY

STRENGTH

 Customize solutions to support varying client requirements

 Automate business practices in line with world-class


standards.

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HCL Infosystems Ltd, Pune

 Institutionalize best practices across industry through


continuous learning.

 Company has 59 branches in India and also its presence in 14


nations globally.

WEAKNESS

Lack of awareness about the HCL’s services amongst the


companies. Most of the companies and institutions relate HCL as
one of the Computer manufacturing company. They are not much
aware about other services that HCL is into.

Since HCL is providing customized services as per the clients


requirement there is no standard fixed price for this services. The
cost will vary according to the scope of work required to be done
by HCL.

OPPORTUNITY

Because of the boom in economy, there is rapid growth in the


number of new companies entering in the Pune. More and more
areas are developed under the development scheme of SEZ. Also
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HCL Infosystems Ltd, Pune

Pune is serving as the IT hub on the map of India. The


manufacturing sector is no where lying behind. All the major Auto
firms had established their plants in and around Pune. The need of
Technical Training related services is being pronounced by the
companies due to this growth which is going to continue for at
least next 5 to 7 years. There is a lot of untapped market in the
region for HCL. HCL group companies are in the market since
1976 and it has already fixed up its roots so HCL CDC has an
advantage to widen its market and make its presence.

THREAT
As this is booming industry, there are many new entries in the
market which increases the competition.
There are various services that can be offered like SAP, Embedded
services, Network outsourcing.
So new players or existing players offer customer this services.
There are companies which have divided this offering and they are
offering only a part of it i.e. they have specialized in only one or
two of the particular services. So they all are the competitor of the

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HCL Infosystems Ltd, Pune

company who takes away the share from market. HCL has one
advantage that it can offer all the above services.

HCL Infosystems Ltd is also working in the same premises. In any


case if it is not offering its services well; it will surely affect the
business of HCL CDC. This can be seen as the other way round
also i.e. if HCL CDC is not serving well to its clients than it would
affect the parent company.

PROJECT PROFILE:

 TERRITORY MAPPING
 ESTABLISHING CONTACT WITH THE HEAD HR OF
THE COMPANY & REQUESTING FOR AN
APPOINTMENT
 MEETING CLIENTS

TERRITORY MAPPING:
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HCL Infosystems Ltd, Pune

Under my project I had collected & validated existing as well as


new data that I was to collect. I had mapped various areas like
Sanaswadi, Ranjangaon & also Hinjewadi. By mapping this areas I
actually came to know which all companies to target and which to
not, which all companies are existing which are actually present
and so. By actually visiting the areas like this reveals actual and
true information of the company. This is not like the data available
from the internet which would not be updated for years. Although I
had took lot of help of the internet and local helpline services to
get the required data. Actually their was one existing data base on
the STPI website for the IT companies of Pune which I had
validated and done necessary changes in it. Some companies are
too small, either in terms of the number of employees or in terms
of their turnover to avail our services so I sorted out such
companies also so that one doesn’t waste time in such companies. I
had covered industries like chemical, construction, auto
components manufacturer, BPO, Courier Company, and other IT
& manufacturing companies.

I had made a database which describes details such as


 Name of the company,
 Contact Details
 Contact person details like name & email ids, etc.
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HCL Infosystems Ltd, Pune

ESTABLISHING CONTACT WITH THE HEAD HR OF


THE COMPANY & REQUESTING FOR AN
APPOINTMENT:

Establishing contact with the head HR of the company was one of


the steps that I took before actual meeting with him. I use to get in
touch with head HR of the company before meeting to take an
appointment with him or to brief them about our offerings.
Many companies thought that HCL is only into PC manufacturing
as per their knowledge. In such cases I explained the company that
we are the same group company but different SBU all together.
HCL CDC had a different management that from HCL
Technologies.
Sometimes few Companies had a bad experience with HCL, in that
case I handled them very care fully and explained them we have
different management and we have nothing to do from HCL
Technologies.
Generally companies send email, do phone call or send brochure
for introduction of the offerings and to establish relationship with
the clients. In that they just tell briefly about all offerings and when
they meet they discuss the offerings in which the client is
interested.
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HCL Infosystems Ltd, Pune

For my work I used to make calls in the company, get connected to


the HR person through the board line, ask the HR for their details
like name and e-mail id. This was not all I used to brief the HR
about our service offerings and ask him/her for an appointment so
that I could make a detailed presentation and could know about the
requirements of the prospects. Most of the times HR person used to
give their e-mail id and asked me to first send details regarding the
company and what it has to offer. Their were few HR persons also
who already knew about the company and so they would either
gave the appointment or asked me to call later next week to get an
appointment as that week was too busy for them. I mostly used to
send e-mail to the HR before meeting him/her so as to make
him/her aware about offerings.

This e-mail was giving only the brief introduction about our
offerings. I could have sent very well full details of company but I
didn’t because we have to create demand. In many companies we
need to make them realize that your company needs outsourcing.
There are many resistances but still we make it happen. If we send
full detail mail in beginning probably the person may not
understand it or over estimate it. To not let this happen I use to
send only introduction letter. One advantage of sending brief e-
mail is that if customer wants to know about any of our services he
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HCL Infosystems Ltd, Pune

has to approach us and that time we can pitch the clients for the
services. It was to establish the contact with the clients primarily so
When I meet the client it is based on some relationship which gives
friendly relationship with client.
In doing this work many times I face problem of not getting
appointment, the assistant of HR does not pass the e-mail to the
concern person and directly says we are not interested, he does not
even pass the phone call to him so that at that time any how we
need to keep on following up for the meeting.
The best part of it is if the person has gone through the e-mail than
we need not explain him/her everything and we can directly
discuss the offering in which he/she was interested.
The learning in this part is that always try to make friendly relation
with your customer so as to understand them more.

MEETING CLIENTS:

Meeting clients was the most fascinating part of my work. The


ultimate aim of the meeting was to associate with the client
company and get business for the HCL-CDC.
Generally the meeting would take place at the client place. The aim
of any meeting was to bring business to the company. In meetings
I used to present the company’s brochure and the visiting card to
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HCL Infosystems Ltd, Pune

the HR person and give a presentation of the HCL services. It was


the first face to face interaction of client and service provider so
service provider should be completely prepared to answer the
client.

The format of power point presentation is as given below:


 Introduction of the company
 Introduction/list of the offerings
 Details of each offering
 Product or service differentiation
 Advantages over other service provider
 Existing client list
Meeting seems very interesting but it needs lots of home work.
Before sales person go for a meeting he/she must understand all
the offerings of the company. He should also know the offerings of
competitors, company’s strength, weakness, differential advantage
over competitors, and prices offerings of company as well of
competition. It is important to know all this because customer
always contacts many sellers before buying any product or service.
So as to be at par or better than competition person should be
aware of the industry status.

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HCL Infosystems Ltd, Pune

Before going to meeting I understood all my offerings from my


senior, from company’s site and from company’s brochure.

HCL-CDC is purely service provider firm and also it provides


customized services to its client, so we were to be very conscious
about pricing. We would never tell the exact pricing of any of our
offerings to the clients since it would depend on number of factors
such as the scope of the job, number of employees, etc. Pricing
part would be revealed to the client only in the proposal. This
proposal could be made only after knowing the prospects
requirements and the scope of work involved. The proposal was
then sent to the prospect and then he/she would decide taking the
concern of the company’s directors to go and hire the services or
not.
I met different types of prospects. Some prospects are genuinely
interested in doing the business. Such prospects talk to the point
and do not waste time. If these prospects are properly followed up
they can become customer of the company. Many prospects are not
much interested, so this type of prospects needs to be taken care of.
There are few prospects also who are not interested in the offerings
but just wanted to pass their time.

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HCL Infosystems Ltd, Pune

After meetings, clients need to be followed up properly, who ever


requires proposal I send them proposal and we also need to keep
track of the dates of the contract getting over of the prospects with
other company so that we can do follow up with them.
Learning from the meetings was the highest. I learned how to
present myself as well HCL’s service offerings. Companies would
always be interested in knowing the cost part of our service
offerings. As this is service industry there is not much
differentiation in the offerings and if at all it is not visible so
generally the bargaining power of the client Increases. In many
companies clients are asking for list of existing customers so that
he can decide our company’s potential.
My communication skill was poor when I started my project but at
the end I was more confident and clear.
Patients were the most important thing in meeting. Many times I
had to wait for client in his office & many times after getting an
appointment also the client does not meet. In this situation I needed
to be patient. I always follow one principle which is “customer is
always right”.
If meeting was positive then there was lot of work and calculation
that needed to be done to make the proposal & send to the client.
Here the next step starts which is buying back business.

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HCL Infosystems Ltd, Pune

LEARNING:

 Improvement in communication skill


 How to identify the potential customers
 Locate the concern person for association with the company
 Drafting of professional documents
 Handling the client
 Generating the data base
 How to start up sales activity in new market

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HCL Infosystems Ltd, Pune

 Got the actual implementation of what I have learnt

RECOMMENDATIONS:

HCL-CDC could increase the awareness for their services. Still the
market knows HCL as a Hardware manufacturing company. So
HCL-CDC could try to focus on making a corporate presence. This
could be done by organizing and sponsoring various activities such
as NHRD meets, etc. The company can also give their articles and
ads in the leading Business Magazines.

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HCL Infosystems Ltd, Pune

Since more and more companies are setting up their units in and
around Pune region, HCL could try and pitch these companies.
There are many SEZ areas also which are bringing huge
investment in the Pune region. HCL can keep an eye on these new
companies and target them.

LIMITATIONS
The main limitations of the study are:

• Time constraint
• Due to so much competition in the market corporate people
did not easily ready to give any type of information.
• Some companies are New in the market so they don’t have
enough Experience of behavior of consumers in market.

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HCL Infosystems Ltd, Pune

• Mostly retailers don’t want to give information and act


rudely. Some even refuse to give response.
• Some of the company employs told to trainee all information
could be given by our head office.
• Consumers also not easily ready for gave the answers.

BIBLIOGRAPHY

1. Philip Kotler
Marketing Management

2. Peter M. Chinsal
The Essence of Service Marketing

3. www.google.com

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HCL Infosystems Ltd, Pune

4. www.hcl.com

5. www.hcl infosystems.com

AN OVERVIEW

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