Playing the game
NESTA has long championed the importance of the UK video gamessector as a driver of growth and innovation. Through a blend ofrobust evidence and a portfolio of practical pilots called ‘Raisethe Game’, we’ve worked with the sector to devise strategies thatensure the UK remains at the forefront of global video gamesdevelopment.Gaming Mentoring has been one of these pilots. Over the course ofa year we’ve paired industry luminaries with emerging developers.This has enabled early-stage UK video games companies to benetfrom the experience of business leaders who ‘have been throughit’, and provided them with invaluable advice on business growthduring a tumultuous economic climate.It’s now a good time to present our lessons to the industry at large. The essays in this book give mentors and mentees thechance to express in their own voices their experience of thisprogramme.The essays also provide practical advice on how to best overcomecommon development challenges, as well as diverse views of thefuture of the video games sector. We are sure this knowledge willbe valuable for both experienced developers and new generationsof UK video games talent – and also provide a really interestingread.We welcome your comments and views on this publication.
Chief Executive OfcerNESTA