Professional Documents
Culture Documents
Swati Gupta
Company Overview
World’s largest multinational consumer goods
company
Vision
Be, and be recognized as, the best consumer products
and services company in the world.
Operations
Beauty Care
Beauty & Grooming Segment
Household Care
Baby Care & Family Care Segment
Home Care & Fabric Care Segment
Weaknesses
Undifferentiated products or services with other competitor
Largest Corporate producer of pollution
Opportunities
Probability of Innovation
Understand the needs of the diverse consumers
Threats
High cultural diversity problems
Range of its products is very vast
Competitors
Johnson & Johnson
Kimberly-Clark
Unilever
Awards
5th largest corporation in the world by market
capitalization. (2009)
Global Presence
Growth
Innovation
Future Prospects
Competes through differentiation, and spends heavily
on research