TOUCHING LIVES, IMPROVING LIFE….

PROCTER & GAMBLE

 GROUP MEMBERS
 Farhan Choudhary 12

 Iram Dabir 13

 Saba Dabir 14

 Salman Malkani 26

 Humaid Nathekar 29

 Sonali Shinde 53
 CONTENTS
1. INTRODUCTION
2. P&G INDIA
3. FAMILY OF PRODUCTS
4. COMPETITORS
5. GROWTH STRATEGY
6. MARKETING SHARE
7. DISTRIBUTION CHANNEL
8. MARKETING STRATEGY
9. RANKS ACHIEVED
10. CONCLUSION
 INTRODUCTION
 William Procter and James Gamble founded P&G in 1837.

 First products were soaps and candles

 300 brands in more then 180 countries

 Headquarters - Cincinnati, Ohio, USA

 Employees - 138,000

 Revenue ▲ US$ 79.03 billion (09)

 Net income ▲ US$ 13.44 billion (09)

Headquarters A. G. Lafley, Chairman
 P&G INDIA
 Procter & Gamble's relationship with India started in 1951

 In India Proctor & Gamble has two subsidiaries:

 P&G Hygiene and Health Care Ltd.
 P&G Home Products Ltd.

 P&G Hygiene and Health Care Limited is one of India's fastest growing
Fast Moving Consumer Goods Companies with a turnover of more
than Rs. 500 crore.

 Today, Proctor & Gamble is the second largest FMCG company in

India after Hindustan Lever Limited
 VISION AND MISSION
Vision
“Be, and be recognized as, the best consumer products
and services in the world”
Mission
“Procter and Gamble will continue to serve consumers by
continuously innovating products that will allow us to be
leaders in household and personal care, health care, and
food products. To produce products with the utmost care
to give nothing but quality to our communities. And to
continue to grow so that we can maximize our
shareholder’s wealth.”
 “CONSUMER IS BOSS”

Our company is also about making the right choices in how

we address consumers' needs, desires, frustrations and
aspirations, such that, 50 years from now, we remain a
thriving and successful corporation.
 FAMILY OF PRODUCTS
 Beauty
 Beauty - Cosmetics, Deodorants, Hair Care, Personal Cleansing,
Prestige Fragrances, Skin Care
 Grooming - Blades and Razors, Electric Hair Removal Devices, Face
and Shave Products, Home Appliances
 Health and well-being
 Health Care - Feminine Care, Oral Care, Personal Health Care,
Pharmaceuticals,
 Snacks and Pet Care - Pet Food, Snacks

 Household care
 Fabric Care and Home Care - Air Care, Batteries, Dish Care, Fabric
Care, Surface Care
 Baby Care and Family Care - Baby Wipes, Bath Tissue, Diapers, Facial
Tissue, Paper Towels
 COMPETITORS
 Johnson and Johnson,

 Kimberly-Clark,

 Unilever.
COMPANY STRATEGY
FIVE STRATEGIES ADOPTED BY P&G
 MARKET SHARE
 In batteries we have over 25% of the global general purpose battery market share.

 In manual blades and razors global market leader with 70% market share.

 In fabric care, second position with over 30% of the global market share.

 In the feminine care, global market leader with over 35%.

 In the potato chips market global market share of 10%.

 In oral care, second position with approximately 20% .

 In home care market share is over 15% globally.

 In hair care, global market leader with over 20%.

DISTRIBUTION CHANNEL OF P&G
 MARKETING STRATEGIES
 Free samples

 Coupons

 Sponsorships

 Internet marketing

 Low pricing strategy

 Advertisements on television, radio, newspaper, etc

 TARGET MARKET
 P&G have more than one target market.

 P&G products, pertain to every member of the middle-class

family.

 The products are designed to fit the needs of consumer of

different classes.

 P&G target customers from middle class and upper class

sections of society.

 It has different target market for different categories of products

 RANKS ACHIEVED
 P&G was named 2008 Advertiser of the Year by Cannes International
Advertising Festival spending $2.62 billion

 In October 2008, P&G was named one of "Canada's Top 100 Employers" by
Mediacorp Canada Inc.

 Ranked 2nd in the chief executive magazine’s “best companies for leaders”.

 8th largest corporation in the world by market capitalization. (2008)

 Awarded inaugural social innovation award by the financial times.

 14th largest US company by profit.

 10th in Fortune's Most Admired Companies list (as of 2007).