Should Facebook be your

company’s Intranet?

Presented By:
Name: Md. Faruque Ansari
Reg No: NHLI09PGDM45 Sec: B
 INTRODUCTION
Serena Software, established since 27 years.
It has 29 offices in 14 countries where
company intranet is established on facebook.
Facebook is a Social Networking website
launched in February 2004 and operated and
privately owned by Facebook, Inc.
So, here the case deals about the several
aspects of facebook whether it should
accepted in social/ workplace or not?
KEY POINTS
 KEY POINTS
 Facebook help to change both employee and
market perceptions of this safety, midsize
tech company.
 The facebook intranet has yeilded both
tactical and strategical usiness benefits
according to the company.
 Facebook saves money but also
demonstrated a commitment to its
employee to improve the quality of
workplace interaction.
 Facebook has also intangible benefits
towards appealing to yougster workers.
 It is embarassing too, some employees said
its open networked organization updates
allow co-worker to see at a glance what
their connections are up to during the
workday.
 Sareena uses group page as a front end - a
portal- that links to internal documents
stored on a site it perceives as more secure.
 Facebook provide social networking
functionality but doesn't under company's
firewall. And also it doesn't provide any
opportunities to change it, modify it, fix it or
remove features.
 Intranet experts says that intranet must
have some robust features but facebook
doesn't have.
 Hr Manager might post a message or notice
to employees on Sereena's facebook.
SWOT ANALYSIS
STRENTHS
 Large market reach or penetration

 Easy to set up

 Very useful if you are setting up a digital engagement

strategy (to new people, young people)

 active community members who are willing to become

institute representatives
 build a conversation and converse with others and build

close networking bonds

 quick information exchange

 Direct contact with audience (almost like face-to-face)

 Lets you follow and connect with people/groups that

interest you – but are not necessarily your friends (as

with Facebook).  Authors, celebrities, co-workers,
colleges, organizations, whatever
STRENTHS
 Cost-effective in the sense most of the platforms are free.

They just demand time

 Build strong, long term relationships through online social

networking, at a faster pace than just relying on traditional

face-to-face networking
 Gets tons of publicity.

 It is simple but powerful It is 100% social in an all-social

web
 It is free Has developers creating hundreds of
applications . It’s definitely not evil (yet).
 Businesses, Organizations, Companies like it a lot

 It is real-time and searchable.

 It is the ultimate link discovering and sharing tool

 Some post-secondary institutes use it openly (not blocked

on intranets)
WEAKNESSES

 Tough to train or convince management

team/group members on social media principles
 Has low retention rate. Only 40%.
 Lack of tools or resources to track and monitor
social media campaign results
 What about information leakage, liability, security,
and management?
 Consistency: Engaging with your audience at a
direct level means more efforts in terms of keeping
a consistent message/ corporate image
WEAKNESSES

 Making up for mistakes: The time-frame to

correct errors that affect your audience is
less. Because you are heavily exposed, your
company has to take action more promptly
than if you weren’t (especially if people are
having conversations about your brand, you
will have to engage and clarify)
 Blocked at many work sites:  management
sees it drops productivity; hurts bottom line
Opportunities:

 Creating/joining online presence on sites where the company

currently doesn’t exist
 Great opportunity for individuals and organizations to connect
and exchange information
 Promotions, news, events  that can be offered through social
media platforms
 Partnerships with other groups, organizations, schools,
government, etc
 Penetration into a new geographical market quickly
 Recruitment of interested new members, students, public support
 Allows you to build short and long term relationships with
prospects
 Humanizes the ‘brand’ and makes the recruitment process more
personal
 It can become a dominant search engine
 It is becoming the biggest social media marketing tool
 quick delivery, branding opportunities, and enhanced
marketing opportunities
 Developing a following/ audience that auto-nurtures itself:
Your efforts in Social media, together with the effort of your
following may mean that your audience become your best
sales people
 Talent coming your way effortless: Because of the
possibilities of exposure that Social Media allows for,
interacting here, may mean that future talent (in the shape of
employees, partners or, you-name-it) will come your way
through the power of connecting online!
 Reach out to certain groups that traditional media didn’t
alow you to:  Because Social media is for everyone, sooner
or later you’ll come accross people you never though of as
your client. This opens the doors to building new
relationships but also to valuable feedback that can help you
develop your products or services more intelligently
Threats
Threats:
 Macro factors such as economy, will this affect your user
base?
 Competitor is going after the same space or same
audience with similar campaign
 Attitudes on privacy: while lately it seems everyone is
willing to share the most intimate as well as mundane
details of their life – their could easily be a backlash
against this trend
 We’ve all heard of a few embarrassing stories about over-
sharing online, and a few high-profile examples might
make people rethink their habits
 Micro-messaging may just be a fad. There’s nothing
inherently awesome about 140 characters. Its working
for now, but I’m sure theres a better way to share
information out there then 140 character bursts
 It got too much publicity in a short time. May get
burned out
 It is getting dangerously spammy/porn spammy
 Has no solid revenue model (future advertisements?)
 May have trouble with unauthorized accounts on
behalf of groups/government/organizations/people
 Other social networking sites (MySpace, Tagged,
Friendfeed, identi.ca, others)  may grow and steal
market share
 Acquisition by a bigger player (Google) may
disappoint early adopters and loyal users
 Advertisements on the sites
 CONCLUSION
I believe the Facebook group is a success.
Because it not only saves money on building
intranets but also saves times and increases
Great opportunity for individuals and
organizations to connect and exchange
information. And can act as an biggest social
marketing tool.
THANKS