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Consumer Buying Behaviour With a Focus On

Consumer Buying Behaviour With a Focus On

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Published by: Thangavel1610 on Aug 31, 2010
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04/01/2013

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WEST BENGAL UNIVERSITY OF TECHNOLOGYA SUMMER TRAINING REPORT
ON
CONSUMER BUYING BEHAVIOUR WITH A FOCUS ONPERCEPTION TOWARDS INTERNET DATA CARDWITH SPECIAL REFERENCE TO VODAFONEFROM,
(20th June,2009-5thAugust, 2009)
SUBMITTED BY
ARPITA TEWARY WBUT Regn no. 081670710019WBUT Roll no. 08167009061
Major: Marketing ManagementMinor: Human Resource ManagementMANAGEMENT INSTITUTE OF DURGAPURRAJBANDH
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ACKNOWLEDGEMENTS
First of all I would like to thank the Management at Vodafone for giving me theopportunity to do my two month project training in their esteemed organization. Iam highly obliged to the marketing manager at vodafone. I would like to expressmy gratitude to area Sales Manager, who has provided me with guidance,inspiration, perspective and stimulating discussion, throughout the writing of thisreport. His constant review and excellent suggestions throughout the project arehighly commendable. A study like this cannot be completed without help of other  persons. And therefore I would like to express my gratitude to provide me crucialguidance in the analytical part of this Project. My heartfelt thanks goes to Mr.Koushik. Mukherjee (sales manager) and to all the executives who helped me gainknowledge about the actual working and the processes involved in variousdepartments. I would like to express my heartfelt thanks to the director of MID,Dr. N.C. Ghosh & also to our principal, Dr. A.K. Ghosh. I would like to expressmy gratitude towards our H.O.D. Mr. B.Chandra who had helped me lot in preparing this project report. I would like to forward my gratitude to my internalguide Mr. Avijit Aditya & to all the marketing faculties of MID, Rajbandh .Finally, I would like to convey my gratitude to my friends & family members &other faculty members who always endured me and stood with me and withoutwhom I could not have envisaged the completion of my project.
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Students’ Declaration
I, Ms Arpita Tewary. hereby declare that the Project Work titled Consumer BuyingBehavior with a focus on perception towards internet data card is the original work done by me and submitted to the MID, Rajbandh, Durgapur in partial fulfillment of requirements for the award of Masters in Business Administration with majoSubject as Marketing Management and Minor subject as Human ResourceManagement is a record of original work done by me under the supervision of Mr.Avijit. Aditya (MID faculty).Date:
Signature of the student
3

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