INTRODUCTION

TO
HINDUSTAN
BEVEREGES PVT LTD.
 TYPE- ---PUBLIC(NYSE)
 INDUSTRY-----BEVEREGES
 FOUNDED------1892
 HEADQUARTERS------ Atlanta, Georgia, USA
 AREA SERVED- -----WORLDWIDE
 KEY PEOPLE-----Muhtar Kent (CHAIRMAN AND CEO).
 PRODUCTS-----Coca-COLA,CARBONATED SOFT
DRINKS,WATER,OTHER NON ALCHOLIC BEVEREGES.
 REVENUE-----USD$ 31.0 BILLION
 TOTAL EMPLOYEES----92800(JULY 2010)
 WEBSITE----WWW.THE COCA COLA COMPANY.COM
 Mission, Vision & Values

MISSION—
 To refresh the world...
 To inspire moments of optimism and happiness...
 To create value and make a difference.
 OUR VISION
 People:  Be a great place to work
 Portfolio:  Bring to the world a portfolio of quality beverage
brands
 Partners:  Nurture a winning network of customers and
suppliers, together we create mutual, enduring value.
 Planet:  Be a responsible citizen that makes a difference by
helping build and support sustainable communities.
 Profit:  Maximize long-term return.
 Productivity:  Be a highly effective, lean and fast-moving
organization.
 VALUES

 Leadership: The courage to shape a better future

 Collaboration: Leverage collective genius
 Integrity: Be real
 Accountability: If it is to be, it's up to me
 Passion: Committed in heart and mind
 Diversity: As inclusive as our brands.
 Quality: What we do, we do we.
 Our Winning Culture

 Focus on the Market 


Work Smart

Act Like Owners

 Be the Brand

 Inspire creativity, passion, optimism and fun.

 FOCUS ON COMPANY

 Worlds largest beverage company.

 The company is best known for its flagship product Coca-Cola
, 
 invented by pharmacist John Stith Pemberton in 1886. 
 The Coca-Cola formula and brand was bought in 1889 by Asa
Candler who incorporated The Coca-Cola Company in 1892
 Coca-Cola currently offers more than 400 brands in over 200
countries or territories and serves 1.6 billion servings each day
.
 Coca-cola the corporate nourishing community with the
largest selling soft drink
 Concentrates since 1886 return after a gap of 16 years in1993.
Coca –cola park
 Image gallery

 COCA – COLA

World of coca
Coca-cola bottling plant cola
 Coca cola in india

 Hindustan coca-cola private beverages private limited is a

100% owned company better.
 The company has 3 business regions and operated 22
locations across India.
 Their business model include manufacturing beverages
distribution and sales trade
 Coca cola was leading soft drink brand in India until 1977.
 Coca cola returned to India in 1977.
 Coca-Cola acquired most of the local brands including
thumps up,mazza,limca gold spot, and Citra.
 BACK TO INDIA

 From 1993 to 2003 coca-cola invested us$ 1 bn. In India.

 Coca cola in India achieved 39 % volume growth and 29 % industrial
growth reaching breakeven profitability region in 2002.
 Sanjiv gupta ex-ceo of coca cola India joined in 1997 as a vice
president marketing .
 Coca –cola system in India

 25 company owned bottling operation.

 25 franchise owned bottling operation.
 Employee approximately 6000 local people.
 Indirectly create employment for 1,25,000 people in India.
 The country wide marketing office located at haryana and
gurgoan.
 4 regional offices in haryana , Mumbai and kolkatta.
 Over 50 manufacturing locations in India.
 Manufacturing units also in Nepal, Bhutan ,Maldives and
srilanka.
 SWOT ANALYSIS

 STRENGTH OPPORTUNITIES
 1.Improved quality control. 1. WIDE MARKET.
 2. Latest technology. 2.Good rural market.
3. Heavy investment in both infrastructure 3. direct distribution.
and sales promotion campaigns.
4. Modified and attractive packaging.
5. Strong advertising network

 WEAKNESS THREATS
 1.Entire infrastructure needs a face-lift. 1.stiff competition
 2. Unskilled labour. 2.illegal distribution by
some distributor.
 3. Tight case policy. 3.changing consumer
preferences
 4. Fear of retrenchment among the workers

COKE-- LORE
 Company leadership in India

 C.E.O----MR. JOHN USTAS OF HINDUSTAN COCA COLA

BEVEREGES PRIVATE LIMITED SINCE JULY 2005.

 PRESIDENT –---MR. SANJIV GUPTA INDIAN OPERATION OF

HCCBPL.

 COO--- MR. T. KRISHNAKUMAR WAS APPOINTED IN OCTOBER

2008.
 COCA COLA BRANDS

 WITH THE EXCEPTION OF KINLEY THE PRODUCT LINE CONSIST OF

BEVEREGES.
 Almost every product is brand in itself.
BRANDS OF COCA -COLA
 CONSUMERS CHOICE AT GLANCE

 Coca-Cola Mainly preferred by the Youngster &

Kids.

 ‡Thumps -Up :- Youngster.
‡Limca :- Common Drink.
‡Fanta :- Basically Preferred by Ladies and Kids.
‡Maaza:- Also Ladies and Kids.
‡Sprite :- Energetic drink.
‡Kinley Soda:-Mostly those
 COMPITITIVE ANALYSIS

sales (revenue)-us$31.0 bln.(JULY 2010)

Profit-1.143bln
Market share-coca cola 60.9% market share.
Coca-Cola is a leading player in the Indian beverage market
witH a 60 per cent share in the carbonated soft drinks
segment, 36 per
cent share in fruit drinks segment and 33 per cent share in the
packaged water segment in india.
 Coca cola BCG matrix
 Market growth

Coca-cola stands in Star box because it has High ( Market Growth ) &

High ( Market S
 Focus on the market
 Focus on needs of our consumers, customers and franchise
 partners.
 ‡Get out into the market and listen, observe and learn.
‡Possess a world view.
‡Focus on execution in the marketplace every day.
 Comprehensive market strategy

 For Consumer demand everything we do

 We ill serve consumer a s a brand selection.
 We will the best marketers in the world.
 We will think and act locally.
 We will lead as a model corporate citizen.
 MARKET PENETRATION

 DEVELOP NEW USER.

 Promoting campaign in colleges.
 Selling more of an existing product to an existing market.

• FIND NEW CUSTOMERS.

 FROM COLLEGES,RETAIL SHOPS,GROCERRY,RESTARAUNTS.

• MAKE CUSTOMER BUY MORE

 INCREASE THE QUNATITY OF COKE
EX- COKE PARTY PACK
 COCLUSION
 WHEN IT COMES TO MARKETING STRATEGY

 Objective of coca cola marketing strategy is to strategically position their

products in people minds in order to maximize its acceptance.
THANK YOU