About the

Company
HYUNDAI FOUNDER, JU-YUNG CHUNG
 
The beginning of Hyundai Motor Company
dates to April 1946 when founder, Ju-Yung
Chung  established Hyundai Auto Service in Hyundai founder, Ju-Yung Chung
Seoul, South Korea at the age of 31 years.  
The name Hyundai was chosen for its meaning which in English translates to “modern.” 
The Hyundai logo is symbolic of the company's desire to expand. The oval shape
represents the company's global expansion and the stylized "H" is symbolic of two
people (the company and customer) shaking hands.
 
Hyundai Motor Company was founded by Ju-Yung Chung  and younger brother Se-
Yung Chung  in December 1967.  In 1968 the company entered into a contract with
Ford motor company to assemble the Ford Cortina and Granada for the South Korean
market and continued to produce them until 1976.  Hyundai completed construction of
the Ulsan plant in six months and achieved the shortest groundbreaking to first
commercial production of any of Ford’s 118 plants.  The eight year journey provided
Hyundai with assembly knowledge, blueprints, technical specifications, production
manuals, and trained Hyundai engineers.

THE FORMATIVE YEARS

To stimulate economic growth, the South Korean government formulated a detailed plan
for the development and manufacture of Korean cars by 1975.  Four Korean
companies: Hyundai, Daewoo, Kia, and SSangyong accepted the challenge.  Hyundai
submitting a plan for a new plant with a capacity of 80,000 Korean designed cars to be
produced each year.  Hyundai approached 26 firms in five countries to acquire the
additional technologies required.
 10 firms in Japan and Italy for car design
 4 firms in Japan and the United States for stamping equipment
 5 firms in the United Kingdom and Germany for casting and forging equipment
 2 firms in Japan and the United Kingdom for engines
 5 firms in the United States and United Kingdom for automotive parts

 Giorgetto Giugiaro's Ital Design firm was hired for styling and design while
Mitsubishi was selected for engine, transmission, rear axle, and casting
technology.  Hyundai contracted with former British Leyland Motor Corp
president, George Turnbull and six other British technical experts to serve for a
three year period for the development of Hyundai's first indigenous model, the
Pony.
  Production began in 1975 and the Pony was officially released in 1976.  After the
contract with the British experts ended in 1977, Hyundai hired moonlighting
Japanese engineers to solve remaining issues. In 1978 Hyundai exported their
10,000th Pony to Europe.

 As Hyundai's engineers gain more experience, they continue to implement more

of their own technology and refinement.  This work and the new Asan plant
culminate in Hyundai's first entire automobile using their design and technology:
the first generation, 1989 Sonata.  Designed with the North American market in
mind, the first generation Sonata was styled by Giorgetto Giugiaro's ItalDesign
firm.

RAPID EXPANSION AND GROWING INDEPENDENCE

 In 1986 for the follow-on to the Ford Granada sedan, Hyundai rebadged the
Mitsubishi Debonair as the Hyundai Grandeur.  The first generation Grandeur
was offered until 1992 when Hyundai partnered with Mitsubishi to develop the
next generation (which became the third generation Mitsubishi Debonair). 
Hyundai designed the body and trim while Mitsubishi was tasked with the
powertrain.

 The success of Excel led to plant expansions at home and abroad.  Design on a
new Korean plant in Asan began in October 1988 and the 40 acre plant was
opened in 1990 at a cost of 250 billion won.  Asan specialized in sedans
including Sonata and XG/Grandeur.  In North America, Hyundai opened a plant
in Bromont, Quebec, Canada.  Over the years the Ulsan plant grew to cover over
4.8 million square meters making it the largest automotive plant in the world. 
Ulsan is production home of the Getz, Accent, Elantra, Coupe, Santa Fe, Trajet,
Matrix, H-1, H-100 and Terracan.  Another Korean plant in Chunjoo specializes in
trucks, buses, and specialty vehicles.

 During this rapid period of growth, Hyundai leveraged other Hyundai divisions to
optimum advantage.  This included electronics, robotics, steel stamping, and
even Hyundai's massive shipyards.

ASIAN FINANCIAL CRISIS

Asian financial markets and companies faced a difficult period at the end of the 20th
century.  Some smart companies like Hyundai made the best of a very difficult
situation.  It was during this time that Hyundai reduced its workforce and sold a number
of assets.  Kia Motors was faltering and did not have the resources needed to continue. 
In 1998 Hyundai Automotive purchased a significant amount of Kia anticipating the
synergy of the combined competitors.

Hyundai's largest and luxurious sedan was introduced in 1999 as the Equus and is

sometimes called the Centennial.  It was based upon the front wheel drive Mitsubishi
Proudia.  A redesign is due in 2006 with rear wheel drive and an optional V8 engine.  A
version is expected to be released in the United States to gauge public reaction to a
luxury Hyundai line.

In his drive to build the world's largest car and truck company, DaimlerChrysler Chief
Executive Jürgen Schrempp purchased a 10.5% stake in Hyundai Motor in June 2000
with the plan to build small cars and 100,000 trucks a year in a 50-50 joint venture.

CATALYST FOR CHANGE, MONG-KOO CHUNG

The leader of the Hyundai-Kia Automotive Group was

changed by founder, Ju-Yung Chung in 1999 after the
Asian financial crisis and government mandated breakup
of the Hyundai Group.  Previously the automotive group
was being managed by the founder's brother.  His son,
Mong-Koo Chung had performed well managing
Hyundai's after-sale service and dealerships.  Mong-Koo
was the catalyst of an extreme turnaround for the
company.  During the 80s and 90s, his uncle focused on
Hyundai Automotive's growth and producing as many Father and son: Ju-Yung
cars as possible.  Product quality and customer and Mong-Koo Chung in
2000
satisfaction suffered.  From his experience working with dealerships and angry Hyundai
customers, Mong-Koo knew well the damage to the Hyundai reputation and the high
cost of warranty repairs.

When Mong-Koo began broadcasting his intention to turn Hyundai into a top-five
automaker, few outside the company took him seriously. Hyundai, like many family-
controlled Korean companies, was ultra-hierarchical and slow to change.  Managers
rarely cooperated with one another and
division chiefs ran their operations as
personal fiefdoms.  "When a problem
occurred, each division would blame other
divisions," says Lee Hyun Soon, Korean
head of R&D.

Mong-Koo's first step was to replace

members of top management with
engineers.  He formulated a strategy to
challenge Toyota for quality.  Extensive work
with consultants, J.D. Powers, and
benchmarking of the world's best automotive
companies followed.  He also sent teams to
America to study weather, road conditions, Hyundai Chairman, Mong-Koo Chung
and driver habits.  Quality control staff
increased tenfold to 1,000 and they reported
directly to him.  Employees were encouraged and rewarded to offer suggestions.  One
example that is told is that a worker reported the Sonata and XG350 sedans had
differently shaped spare tire covers.  Sharing the cover saved Hyundai about $100,000
per year.

There are reports that the Korean government requested that Mong-Koo step down as
Hyundai Automotive's chairman in 2000 so that it could be led by a non-family member. 
Mong-Koo refused, arguing that he was best qualified to lead the company.

Mong-Koo Chung has earned a reputation for an obsession with quality.  The new
Sonata's launch in Korea was delayed for two months for 50 items management wanted
fixed.  Employees in the Asan factory worked feverishly to correct items such as a tiny
error in the size of the gap between two pieces of sheet metal near the headlight.  The
problem was not visible to the human eye and was narrower than 0.1 millimeter. 
Numerous managers and employees worked on the problem for 25 days before it was
solved.
Hyundai History


o Completion of the plant in Turkey
o Launch of Atoz
o Development of the Epsilon engine
o Hyundai Motor exceeds 10 million units in total production

o Completion of the Namyang Research & Development
Center
o Launch of Dynasty and Tiburon (Hyundai Coupe)

o Launch of Avante (Elantra)
o Development of the concept car HCD-III

o Hyundai Motor exceeds 1 million units in annual
productions
o Development of solar and hydrogen powered fuel cell
electric vehicles
o Launch of Accent

o Launch of Sonata II
o Development of the concept car HCD-II

o Development of Korea’s first concept car HCD-I

o Development of electric vehicles
o Launch of Galloper
o Launch of Korea’s first independently developed gas
engine Alpha

o Launch of Elantra
o Launch of Scoupe

 o Excel exceeds 1 million units in total exports
o Launch of the mid-size sedan Sonata

o Excel named best-selling import subcompact in the US for
third consecutive year

o Launch of the luxury sedan Azera(Grandeur)
o First-time export to the US with Excel

o Establishment of Hyundai Motor America, Inc.

o Launch of Excel

o Establishment of Hyundai Motor Canada, Inc.

o Launch of Korea’s first automobile Pony

o Export of 6 Ponys to Ecuador

o Mass production of Cortina

o Founding of the Hyundai Motor Company


o Launch of Genesis, Genesis Coupe, i30cw
o Beijing Hyundai Motor Company sets record for exceeding
1 million units in accumulated sales in shortest period
o Premiere of the eco-friendly concept car i-mode at the
Geneva Motor Show
o Hyundai Motor India sets record by exceeding 500,000
units in exports
o Completion of the second plant in Beijing with an annual
capacity of 300,000 units
o Groundbreaking for the plant in Russia which will serve as
foothold for the East European market
o Ranked first in National Customer Service Index (NCSI)
for eighth year in a row
 o Creation of Happy Move Global Young Volunteers
o Avante (Elantra) exceeds 5 million units in accumulated
sales
o Premiere of the strategic model geared for the European
market i20, launch in India
o Development of the next-generation eco-friendly
passenger car diesel engine R-engine
o Official sponsor of figure skater and national sports hero
Yuna Kim
o Launch of Ling Xiang in China, the NF Sonata model
specially designed for the Chinese market
o TAU engine selected as a winner of 2009 10 Best Engines
o Hyundai Motor receives Global Green Management
Excellence Award, Global Reporting Initiative Award

o Accent (Verna) selected as Best Car of the Year by the
Indian automobile magazine Overdrive
o Unveiling of the concept car HED-IV (QarmaQ) and HND-
III (Veloster)
o Completion of the CKD Plant in Brazil
o Groundbreaking for the Czech Europe Plant
o Azera (Grandeur) ranks first in J.D. Power and Associates’
consumer satisfaction survey for second year in a row
o Accumulated sales in US exceed 5 million units
o Unveiling of the third-generation fuel cell concept car i-
Blue at the Frankfurt Auto Show
o Hyundai Motor Company celebrates 40th anniversary
o Hyundai Motor India launches next-generation small car
i10
o i30 selected as Car of the Year in Australia
o Opening of the Global CSR Website in Korea
 Participated as a main sponsor for the US Super Bowl
 HED-VI (ix-onic), the three-door i20 concept car, revealed for the first time at the
Geneva Motor Show
 Genesis awarded Car of the Year in North America
 Selected as Best Company in terms of customer satisfaction in the automaker
category by a consumer research group in China
 Sponsored 2009 FIFA Confederations Cup
 Exceeded an accumulated export sales of 1 million cars in Africa
 Ranked 1st in New Vehicle Launch Index (VLI); Elantra ranked 1st in the
compact car category; Genesis ranked 1st in the new car category by J.D. Power
 Launch of Elantra LPi Hybrid in Korea, the world’s first Lpi hybrid car
 ix-Metro and ix35 revealed for the first time at the Frankfurt Motor Show
 Ranked Top 60 in Global Brand Value by Business Week
 Construction of production plant in the Czech Republic with an annual capacity of
300,000 units
 Santa Fe exceeds 2 million units in global sales
 Selected as Best Marketer of the Year in the US
 High-performance Theta GDi engine developed with proprietary technology
revealed for the first time
 i30 and Grand Starex awarded as Best Cars in Australia for the second
consecutive year
 TAU engine selected as winner of US Ward’s AutoWorld 2009 10 Best Engines
for the second consecutive year; received Presidential Prize at the 2009 Korea New
Technologies Award

Hyundai In India
Hyundai's manufacturing plant at Irungattukottai near Sriperumbudur, India.
Established in year 1996, Hyundai Motor India Ltd. is a sub division of the giant South
Korean multi national, the Hyundai Motor Company. It is Korea's top automobile
manufacturer, capturing the Indian market and giving a strong competition to its rivals in
the same segment. The company success story is based on a profitable Indian - Korean
partnership where Indian skills and workmanship combine with Korean design and
technology to produce one of the best cars. In the year
1997, its sales revenue had touched 8.24 billion. The
Hyundai Santro is giving tough competition to other
segments and has been designed in India at the integrated
auto-manufacturing unit at Irrungattukatoi near Chennai.
This plant is capable of producing 1,20,000 cars, 1,30,000
engine and transmission systems annually.

It is planned to invest another $1 billion in manufacturing more critical components by

the year 2001. Equipped with latest technology, machinery, international quality press,
body and paint shops all across the world, the company has set more than 70 dealer
workshops. The company has incorporated state-of-the-art manufacturing plant near
Chennai that tells about some of the most developed production, quality and testing
potentials in the country. 

Hyundai Motor India Limited is currently the second largest carmaker after Maruti
Suzuki and largest auto exporter in India.[42] It is making India the global manufacturing
base for small cars. Hyundai sells several models in India, the most popular being
the Santro Xing, i10 and the i20. Other models include Getz Prime, Accent, second
generation Verna, Tucson, and the Sonata Transform. Hyundai has two manufacturing
plants in India located at Sriperumbudur in the Indian state of Tamil Nadu. Both plants
have a combined annual capacity of 600,000 units.In the year 2007 Hyundai opened its
R&D facilty in Hyderabad Andhra pradesh , employing now nearly 450 engineers from
different parts of the country.Basically the Hyundai Motors India Engineering (HMIE)
gives technical & engineering support in Vehicle development and CAD & CAE support
to Hyundai's main R&D center in Namyang Korea.
HMIL recorded combined sales of 252,851 during calendar year 2005 with a growth of
17.26% over previous year. It is the country's fastest growing car company having
rolled-out 10,00,000 cars in just 90 months since its inception and is the largest exporter
of passenger cars with exports of over Rs. 1,800 crores. The company has recorded a
growth of 27.2% in exports over the year 2004.
Marketing strategies
HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India
Limited (HMIL) in 1996. Within a year of launch of its first product - Santro, HMIL had
emerged as the second largest car company in India.

The case describes in detail the entry, product, pricing, distribution and promotional
strategies of HMIL. The case briefs the challenges faced by the company and its
marketing plans in future. It also includes a note on the Indian passenger car industry,
the leading player and its marketing strategy.

They are probably in the most elite group of car manufacturers in India to have such
technological knowledge. Their main aim is to make India a global hub for export of
cars. A number of new Hyundai Cars are in the pipeline. They believe that India has the
potential to achieve such a feat and in order to take India a step further they are
investing heavily here. The growth of HMIL has been exceptionally high with 17.26% in
2005 when compared to 2004. Their export growth has been exceptional as well with an
astonishing growth of 27.2% for the year 2005 which amounts to 1,800 crores.
They are also planning to increase their dealership network and their after sales service.
In the year 2005, HMIL shipped their first consignment to the United Kingdom.
Previously they had exported to some countries in the European Union but they were
left hand drive cars. However, this is for the first time that they are exporting right hand
drive cars. The same year they also achieved a milestone of manufacturing the fastest
200,000th export car.
The Chennai plant of HMIL is equipped with The Press Shop, The Body Shop, The
Paint Shop, The Aluminum Fondry, The Engine & Transmission Shop, The Plastic
Extrusion Unit, The Plastic Paint Shop, and The Test Track.

Logo of Hyundai

Share of Hyundai in India

Hyundai Motor India Wants to Become No. 1 Car Manufacturer in India

Hyundai Motor India wants to become India’s no. 1 car manufacturer replacing current
market leader Maruti Suzuki. Hyundai Motor India is currently at no. 2 in India’s
domestic car market in terms of market share. Hyundai Motor India Limited is a
subsidiary of South Korea based auto giant Hyundai Motor Company.
Hyundai India currently holds 22 percent of total car market in India.
Hyundai Motor India, however, has been the major exporter from Indian market. The
company experienced a huge success this year thanks to its new hatchback compact
car, i10, a model Hyundai is currently exporting to 96 countries from India. By the end of
this year, Hyundai will launch its upcoming i20 model that will be followed by i30 as well.
The company is now planning to make India its export hub for small car.

HMIL said in a statement, "We hope to become the Number One car major." The
company’s current market share in the domestic car market stands at 22 per cent and it
hopes to raise that bar in due time.

Aiming to become the largest car manufacturer of India’s fastest growing car market,
Hyundai Motor India has made an excellent decision. The potential of Indian car market
is still vastly unearthed and the market will keep growing for a number of years now.
Indian has the second largest population in the world. So, if Hyundai can continue tis
success at this rate, then it is very possible for Hyundai to outdone Maruti Suzuki that
currently holds 40 percent of market share in India

Hyundai entered the Indian market through the Santro whose main rival at that time was
the popular Maruti Suzuki Zen. The company signed a contract
with Bollywood actor Shahrukh Khan to endorse the Santro and although the radical
styling was not accepted by everyone, the car was an instant hit. It is still undergoing
number of improvements and face lifts to suit the Indian customers. The main rival of
Santro in the current market is Suzuki Wagon R and Maruti Zen Estilo.

In 2003, older models were replaced by the second generation Atos Prime as
the Santro Xing, which is also very popular in India.

Hyundai Motor India Limited is a wholly owned subsidiary of the Hyundai Motor

Company in India. It is the 2nd largest automobile manufacturer in India after Maruti
Suzuki.
Sales and service network
As of July 2010, HMIL has 390 dealerships and 580 Hyundai Authorised Service
Centers in 325 cities across India. HMIL also operates its own dealerships known
as Hyundai Motor Plazas in large metros across India. HMIL has the second largest
sales and service network in India after Maruti Suzuki.
Sales performance

During calendar year 2009, HMIL recorded combined sales of 559,880 vehicles with a
14.4 percent growth over calendar year 2008. It sold 289,863 vehicles in the domestic
market achieveing a 18.1% growth rate compared to previous year. HMIL's overseas
sales grew by 10.7 percent, with export of 270,017 vehicles.
Exports

HMIL currently exports vehicles to more than 110 countries

across Europe, Africa, Middle East, Latin America and Asia. It has been the number one
exporter of passenger cars for the sixth year in a row in India.

About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company (HMC), South Korea and is the largest passenger car exporter and the
second largest car manufacturer in India. HMIL presently markets 6 models of
passenger cars across segments. The A2 segment includes the Santro, i10 and the i20,
the A3 segment includes the Accent and the Verna, the A5 segment includes the
Sonata Transform.
 
HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the
most advanced production, quality and testing capabilities in the country. To cater to
rising demand, HMIL commissioned its second plant in February 2008, which produces
an additional 300,000 units per annum, raising HMIL’s total production capacity to
600,000 units per annum. 

In continuation with its commitment to providing Indian customers with cutting-edge

global technology, HMIL has set up a modern multi-million dollar research and
development facility in the cyber city of Hyderabad. It aims to become a centre of
excellence for automobile engineering and ensure quick turnaround time to changing
consumer needs. 

As HMC’s global export hub for compact cars, HMIL is the first automotive company in
India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports
cars to more than 110 countries across EU, Africa, Middle East, Latin America, Asia and
Australia. It has been the number one exporter of passenger car of the country for the
sixth year in a row.

To support its growth and expansion plans, HMIL currently has a 290 strong dealer
network and 580 strong service points across India, which will see further expansion in
2010.
Sales Trends

 
Since inception, HMIL has dominated the automobile market with the reputation of
being the fastest growing automobile manufacturer in India. HMIL's growth has been
driven by volume-oriented revenues coupled with technological soundness and superior
designs.
A major force in the Indian automobile scenario, HMIL is the second largest
manufacturer in India. Focusing on the latest technologies and innovative marketing
strategies, HMIL has carved out a niche for itself in the market today  with  most  of  its 
models  leading  in  their  respective  segments.  It’s been a long journey from just 8,447
units in 1998, till today when HMIL has  become  a  key  player  in  driving  the  industry 
growth  year  after  year.

HMIL, continuing its tradition of being the fastest growing passenger car manufacturer,
registered a total sales of 559,870 vehicles in the calendar year (CY) 2009, an increase
of 14.4 percent over CY 2008. In the domestic market it clocked a growth of 18.1
percent as compared to 2008 with 289,863 units, while overseas sales grew by 10.7
percent, with export of 270,007 units.

HMIL Exports
Hyundai Motor India Ltd is the country’s largest passenger car exporter. With the recent
shipment of 10 Lakh cars, Hyundai is the first automobile company in India to achieve
this feat in a record time of just over a decade.
 
HMIL began exporting cars in
1999 when it shipped a batch
of 20 Santro’s to Nepal and it
reached the first milestone of
exporting 100,000 cars in four
years and ten months in
October, 2004. In October,
2005 it exported its 200,000th
car followed by its 300,000th
car and 400,000th car in
October, 2006 and August,
2007 respectively. By
exporting the 500,000th car in
March, 2008, HMIL had
become the ‘fastest’ Indian
passenger car manufacturer
to achieve this stupendous
milestone in record time.

In a little over a decade since

Hyundai has been present in
India, it has become the
leading exporter of passenger
cars with a market share of
66% of the total exports of
passenger cars from India,
making it a significant
contributor to the Indian
automobile industry.
 
Currently, Hyundai Motor India is exporting four of its popular models namely - Santro,
i10, i20 and Accent to 110 countries. In 2009, in spite of a global slowdown, Hyundai
Motor India’s exports grew by 10.7%. In 2010 Hyundai plans to add 10 new markets
with Australia being the latest entrant to the list. The first shipment to Australia is of 500
units of the i20 and the total i20 exports to Australia are expected to be in the region of
15,000 per annum.

Business
In 1998, after a shake-up in the Korean auto industry caused by overambitious expansion and the Asian
financial crisis, Hyundai acquired rival Kia Motors. In 2000, the company established a strategic alliance
with DaimlerChrysler and severed its partnership with the Hyundai Group. In 2001, the Daimler-Hyundai
Truck Corporation was formed. In 2004, however, DaimlerChrysler divested its interest in the company by
selling its 10.5% stake for $900 million.

Hyundai has invested in manufacturing plants in the North America, China, Czech

Republic, Pakistan, India, and Turkey as well as research and development centers in Europe, Asia,
North America, and the Pacific Rim. In 2004, Hyundai Motor Company had $57.2 billion in sales in South
Korea making it the country’s second largest corporation, or chaebol. Worldwide sales in 2005 reached
2,533,695 units, an 11 percent increase over the previous year. Hyundai has set as its 2006 target
worldwide sales of 2.7 million units (excluding exports of CKD kits). In 2007 it reached 3,961,629
worldwide vehicle sales—surpassing Fiat, Chrysler, PSA/Peugeot, Nissan, and Honda.

Hyundai motor vehicles are sold in 193 countries through some 5,000 dealerships and showrooms. After
a recent survey of global automotive sales, Hyundai is now the fourth largest automaker in the world as of
2009.[9]

Hyundai Motor Company’s brand power continues to rise as it was ranked 72nd in the 2007 Best Global
Brands by Interbrand and BusinessWeek survey. brand value estimated at $4.5 billion. Public perception
of the Hyundai brand has been transformed as a result of dramatic improvements in the quality of
Hyundai vehicles.
Environmental record
On April 23, 2008 Hyundai Motor announced the beginning of a five-year project to turn
50 km² of infertile land into grassland by 2012. Hyundai is doing so with the help of the
Korean Federation for Environmental Movement (KFEM). The project, named Hyundai
Green Zone, is located 660 km north of Beijing. The goal of the project is to end the
recurring dust storms in Beijing, block desertificationand protect the local ecosystem.
Local weeds will be planted in the region that have the ability to endure sterile alkaline
soil. This is the first environmental project of the company’s social contribution
program.Hyundai also made electric car concept i10 recently.[56][57]

Hyundai Motor plans to aid Chevron Corporation in the construction of up to six

hydrogen fueling stations that will be located in California, including locations at
the University of California-Davis and the Hyundai America Technical Center in Chino.
Hyundai is going to provide a collection of 32 Tucson fuel cell vehicles, which are
powered by UTC Fuel Cell power plants.[58]

Range of products And Services

(Model lineup)
Model lineup

*Pony -For 1984, the Pony came only with a 1439 cc (88ci) 4G33 engine I4, rated at 70hp (52kW)
and 82 ft·lbf (111 N·m) of torque. This engine was available with either a 4-speed or 5-speed manual or a
3-speed automatic transmission. The 1206 cc (74ci) 4G12 engine was not available in Canada. This
engine was retained across the line until 1986, after which only the 1597 cc (97ci) 4G16 engine (74 hp
(55 kW), 93 ft·lbf (126 N·m) torque) was available. In mid-1985, the door handles were blacked
out, chrome was removed from the windshield wipers, and the "HD"badge was removed from the centre
of the grille and replaced with the lettering "Hyundai" off to the left side. A 1.6 liter model 4G32
engine became available in 1985, with optional air conditioning. These powerplants
had hemispherical crossflow cylinder head, 2 valves percylinder (chain-driven SOHC), a two-barrel
downdraft carburetor (manual choke) and breaker point-type ignition.
Trim levels
From 1984 to 1986, trim levels were L (standard), GL (deluxe), and GLS
(glorious). L featured vinyl seats, a fold-down rear bench seat, and usually a 4-speed manual
transmission mated to a 1.4 L I4 engine. GL included vinyl/cloth seats, a standard clock (which was
mounted in theinstrument cluster) rear wiper, passenger-side mirror, tinted glass, lockable fuel door,
standard door guards, upgraded interior trim, and (from 1985) an available 1.6 L engine. GLS included
the above with the option of a tachometer, passenger-side vanity mirror, full cloth seats, 50/50fold-
down seats, and (from 1985) a standard 1.6 L engine.

Only L and CX were trim levels for 1987. L was the same as the previous L, however the clock was now
digital and the CX had a standard tachometer. From 1986 to 1987, interior colors available were tan or
blue. From 1984 to 1985, it was grey.

Options included rear window louvres, a front air dam, rear spoiler, GT package (which included
a leather-wrapped MOMO 3-spoke steering wheel), tachometer, different trim and badging, fog lamps,
and extra lights in the rear. All GTs came with the more powerful 1.6 L engine.

* Atos/Atoz/Santro-Dimensions
 Length: 3,495 mm (137.6 in)
 Width: 1,495 mm (58.9 in)
 Height: 1,580 mm (62.2 in)
 Wheelbase: 2,380 mm (93.7 in)
 Unladen weight: 847 kg (1,867 lb)
Technical data

 Fuel Delivery: Multi-Point Injection

 Transmission: 5-speed manual
 Engine size & layout: 999 cc, I4, 12 valves
 Peak Power: 40 kW (54.4 PS; 53.6 bhp)
 Peak Torque: 82 N·m (60 lb·ft)
 0-60 mph (96 km/h): 14.6 s
 Top Speed: 160 km/h (99 mph)
 Fuel economy: 6.4 L/100 km (44 mpg-imp; 37 mpg-US)
 Emissions: 151 g CO2/km, other emissions below Euro III standard.
* Click/Getz/Getz Prime/TB-At the Getz's launch in 2002, 1.3 and 1.5-
litre petrol or 1.5-litre turbodiesel engines were available. From 2004, a new 1.1 litre engine was
introduced to the line and a 1.4 litre engine replaced the 1.3 litre. A 1.6 litre engine replaced the 1.5 litre.
However, availability of engine options varies depending on market.

The 1.6 litre gasoline engine is unavailable in New Zealand, as well as some countries in Southeast
Asia and South America.

 1.1L SOHC engine 66 hp (49 kW) 0–100 km/h: 16.1 sec., top speed 159 km/h (99 mph)
 1.4L DOHC engine 95 hp (71 kW) 0–100 km/h: 10.6 sec., top speed 176 km/h (109 mph)
 1.4L DOHC engine 107 hp (80 kW) 0–100 km/h: 9.6 sec., top speed 186 km/h (116 mph)
 1.6L DOHC engine 106 hp (79 kW) 0–100 km/h: 9.6 sec., top speed 184 km/h (114 mph)

 1.5L CRDi engine 88 hp (66 kW) 0–100 km/h: 12.1 sec., top speed 173 km/h (107 mph)
 1.5L CRDi engine 110 hp (82 kW) 0–100 km/h: 11.1 sec., top speed 180 km/h (112 mph)

* Verna/Accent-n Australia, from 11/97 onwards, these model were fitted standard with a
DOHC 1.5L. The G4FK was a replacement for the tired G4EK SOHC. The new engine produced 74 kW
(101 PS; 99 hp) at 6000 rpm and a max torque of 134 N·m (99 lb·ft) at 4000 rpm.

The Accent got new 1.5-litre 12-valve SOHC and 16-valve DOHC engines: the 1.3 continued unchanged.
A 1.6-litre replaced the 1.5 engine for 2000. This Accent was also the first to get a diesel version, with a
1.5-litre 3-cylinder direct injection turbodiesel, which was badged CRDi.

Engines:

 1.5 L 12-valve SOHC Alpha I4, 92 hp (69 kW) @5500 rpmand 97 ft·lbf (132 Nm) @2900 rpm**0–

100 km/h: 12.0 sec., top speed: 181 km/h (112 mph)
 1.5 L 16-valve DOHC Alpha I4, 101 hp (75 kW) and 98 ft·lbf (133 Nm)
 0–100 km/h: 11.6 sec., top speed: 185 km/h (115 mph)
 1.6 L 16-valve DOHC Alpha I4, 104 hp (78 kW) and 106 ft·lbf (144 Nm)
 0–100 km/h: 10.9 sec., top speed: 189 km/h (117 mph)
 1.5 L CRDi Alpha I3, 108 hp (78 kW) and 106 ft·lbf (144 Nm)
 0–100 km/h: 11.8 sec., top speed: 179 km/h (111 mph)
 1.4 L I4, 95 PS (70 kW; 94 hp) and 127 N·m (94 lb·ft)
 1.6 L CVVT Alpha II I4, 112 PS (82 kW; 110 hp) and 145 N·m (107 lb·ft)
 1.5 L D I4 turbodiesel, 110 PS (81 kW; 108 hp) and 245 N·m (181 lb·ft) 

The new Accent is available with two engines(1.6L DOHC engine 112 hp/1.4L DOHC engine 95 hp)

 4-door sedan with 1.6L DOHC engine, 112 hp (84 kW). 0–100 km/h: 10.8 sec., 12.4sec. Top
speed: 192 km/h (119 mph), 185 km/h (115 mph). MT, AT respectively.
 3-door hatch with 1.6L DOHC engine, 112 hp (84 kW). 0–100 km/h: 10.1 sec., 12.0sec. Top
speed: 188 km/h (117 mph), 180 km/h (112 mph). MT, AT respectively

* Sonata/i45-Engine choices include 1.8L or 2.0L I4. The Sonata was designed by Hyundai and
featured Mitsubishi's engineering, including the platform from Galant Σ and its
2.4 L 110 hp (82 kW) SiriusI4 engine as used in American-market models. A 3.0 L V6 based on
the Mitsubishi 6G72 arrived in 1990. The U.S. model received the 2.0 L engine for the 1992, replacing the
original 2.4 L engine.

 GL (2.4 and 2.0 engines)

 GLS (3.0 engine)

The base engine in most markets was a 2.0 L 77 kW (105 PS; 103 hp) Sirius I4, but there was a 3.0 L,
107 kW (145 PS; 143 hp) Mitsubishi V6 option in some markets. A facelift for the Sonata (Y3 facelift) in
1996 saw modifications front and rear. The four-cylinder engine was up to 92 kW (125 PS; 123 hp) that
year as well.

The 2.4L Theta II engine was rated 175 bhp (130 kW) at 6000 rpm and 168 lb·ft (228 N·m) (168 bhp (125
kW) for PZEV model) and the 3.3L Lambda V6 was rated 249 bhp (186 kW) at 6000 rpm and 229 lb·ft
(310 N·m) at 4500 rpm. Fuel efficiency is EPA rated at 22 mpg-US (11 L/100 km; 26 mpg-imp)/32 mpg-
US  (7.4 L/100 km; 38 mpg-imp) for the I4 and 19 mpg-US (12 L/100 km; 23 mpg-imp)/29 mpg-US (8.1 L/100 km;
35 mpg-imp) for the V6.

* i10-The i10 has a large gaping air-dam, pulled-back headlamps, chrome-lined grill, integrated clear
lens fog lamps, a bonnet that has a clam shell hint and a rear window with an upswept kink.
The tailgate has a chrome-lined boot-release handle and an integrated roof spoiler on the top- end
versions.

Overall length (3565 mm) and wheelbase (2380 mm) are identical to the Santro with slightly more interior
space; Ergonomic design was intended to accommodate tall drivers and increasing rear knee room. The
width has been increased (and front and rear track) by 70 mm (2.8 in) for more shoulder room. The height
has been reduced by 40 mm (1.6 in). Boot space at 225 litres (7.9 cu ft) is significantly lower than that of
Getz.

Engines
i10 iRDE
The i10 was launched with a 1.1 litre (called iRDE engine) 65 bhp (48 kW; 66 PS) I4 engine - the same
motor used in the Kia Picanto/Hyundai Atos Prime/Santro Xing. However, it produces less CO2emissions
than the Picanto[citation needed].

i10 Kappa
The i10 also comes with a 1.2 litre petrol Euro-5 compliant engine (called the Kappa engine), with the
same CO2 emissions as the 1.1 litre version. The spark plug of the 1.2L is non-standard.

i10 Diesel & i10 Electric

A 1.1 litre diesel variant is available but has not yet been introduced into the UK market. Hyundai recently
launched i10 Electric in Delhi Auto Expo and is expected to be available in India by 2011.

*i20-Platform
The Hyundai i20 uses a completely new platform that was created at Hyundai's European technical
centre in Rüsselsheim to allow Hyundai to move into Europe's highly competitive supermini segment. A
2,525 mm (99.4 in) wheelbase helps endow the i20 with a generous passenger cabin. Suspension follows
the supermini norm of MacPherson struts at the front and a torsion beam rear end with rack and pinion
steering.

Engines
The i20 will debut in Europe with a total of seven engine options, all with four cylinders. Three are petrol,
including the recently designed 1248cc dohc 16 valve "Kappa" engine, while the rest are diesel engines.
Two of the diesel engines are 1396 cc units, one with 75 PS (55 kW; 74 hp) and 220 N·m (160 lb·ft) and
the other a 90 PS (66 kW; 89 hp) and 220 N·m (160 lb·ft) high power unit. They are joined by two 1582 cc
engines having the same dohc and 16-valve top end architecture but delivering either 115 PS (85 kW;
113 hp) and 260 N·m (190 lb·ft) of torque or 128 PS (94 kW; 126 hp) and 260 N·m (190 lb·ft) of torque.

Hyundai claims that 115 PS (85 kW; 113 hp) diesel unit can return a class leading 115g/km of CO2 while
sipping just one litre of HSD  to go 23.25 km/L (65.7 mpg-imp; 54.7 mpg-US) (4.3L/100 km) in the European
combined driving cycle.All diesel engines and 1.2 and 1.4 petrol engines come mated to five-speed
manual transmission, there is an option of a four-speed automatic for some 1.4 petrol engined models,
the 1.6 is mated to a six-speed manual transmission.

SUVs and vans

*Entourage -Equipment and trim levels
The Entourage is powered by the company's 3.8 L Lambda V6. It seats seven people with optional
equipment ranging from automatic climate control, leather seating, power sliding doors and tailgate,
reverse sensors, and a six-disc in-dash CD changer. Unlike the Sedona, which is available in a short-
wheelbase version starting in 2007, the Entourage was available in extended-length only because of
the mid-size Hyundai Veracruz crossover SUV, which measures about the same length as the short-
wheelbase Sedona.

The Entourage is offered in three trim levels. The (base) GLS model features 16-inch wheels, removable
second-row captain's chairs, 60/40 split-folding third-row fold-in-floor seat, a six-way manual-adjustable
driver seat, tri-zone air-conditioning, six-speaker CD stereo, cruise control, power windows and door locks
and keyless entry. The SE level adds 17-inch alloys, dual power-sliding rear doors, a power tailgate,
heated mirrors, automatic climate control, a leather-wrapped steering wheel with audio controls wood or
metal accents and an eight-way power-adjustable driver seat. The Limited trim level includes heated
leather seats and an electroluminescent instrument cluster — with optional sunroof, 13-speaker surround-
sound audio system, four-way power front-passenger seat, power-adjustable pedals and seating memory
system.

*Galloper -The Hyundai Galloper, also known as Galloper Exceed, Galloper Innovation and

in Germany and Spain Mitsubishi Galloper is an SUV, built byHyundai Precision & Ind. Co. between
1991 and 2003. It was a rebadged first generation Mitsubishi Pajero.

The Galloper II, available in numerous international markets, was marketed and sold after 2003 as well. It
is almost identical to the Mitsubishi Pajero, a five passenger vehicle with additional seating for 2 in the
back, increasing its capacity to a full seven passenger vehicle. It was available with a 3-door body on a
short wheel base (Innovation) or 5-door body on long wheel base (Exceed / Galloper II).

* Veracruz/ix55-Standard safety features

 Electronic Stability Control (ESC) with Traction Control System (TCS)
 Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist
 Advanced front airbags, front seat-mounted side airbags and roof-mounted side curtain airbags
 Tire Pressure Monitoring System (TPMS)
 Active front head restraints
Veracruz standard features

 3.8L DOHC V6 engine with dual exhaust

 6-Speed manual transmission
 7-passenger seating with Hyundai Hideaway 3rd row
 AM/FM/XM/CD/MP3 audio system w/ six speakers
 Steering wheel mounted audio controls
 Trip computer
 Air conditioning with separate rear HVAC controls
 Outside temperature display
 Power heated external bodycolor mirrors with approach lights and side repeater lights
 Power windows and door/tailgate locks
 Manual Tilt and telescopic steering wheel

* Terracan -It was powered by two engines: a 2.9 litre Inline-4 Hyundai J engine,
and a 3.5 litre V6 Hyundai Sigma engine. Factory Specifications (Diesel)

Drive train arrangement Longitudinal front mounted driving front and rear wheels
Engine capacity 2.9 litres (2902 cc)
Number of cylinders 4 in-line Configuration
Valve system Double overhead cam
Max power 120 kW @ 3800 rpm
Max torque 345 Nm @ 1750-3000 rpm
Fuel system Common Rail electronically-controlled Direct injection (CRDi), turbo
charged with air-to-air intercooler
Bore x stroke 97.1 mm x 98.0 mm
Compression ratio 19:3

* Tucson/JM/ix35-Engines

Model Years Type Power,torque@rpm

Petrol engines

2004– 1,975 cc (1.975 L; 120.5 cu in)

2.0 141 PS (104 kW; 139 hp)@6000, 184 N·m (136 lb·ft)@4500
2009 I4

2004– 2,656 cc (2.656 L; 162.1 cu in)

2.7 V6 175 PS (129 kW; 173 hp)@6000, 241 N·m (178 lb·ft)@4000
2009 I4

Diesel engines

2004– 1,991 cc (1.991 L; 121.5 cu in)

2.0 CRDi 113 PS (83 kW; 111 hp), 245 N·m (181 lb·ft)@2000 rpm
2006 I4

2006– 1,991 cc (1.991 L; 121.5 cu in) 150 PS (110 kW; 150 hp)@3800 rpm, 305 N·m (225
2.0 CRDi
2009 I4 turbo lb·ft)@1800-2500 rpm

2.0 CRDi 2006– 1,991 cc (1.991 L; 121.5 cu in) 140 PS (100 kW; 140 hp)@4000 rpm, 305 N·m (225
(Italy) 2009 I4 turbo lb·ft)@2000 rpm

Transmissions

Model Years Standard Optional

2004–
2.0 5-speed manual 4-speed automatic with SHIFTRONIC
2009
 2004–
2.7 V6 4-speed automaic with SHIFTRONIC -
2009

2.0 2004–
5-speed manual 4-speed automatic with SHIFTRONIC
CRDi 2006

2.0 2006–
6-speed manual 4-speed automatic with SHIFTRONIC
CRDi 2009

Extra Services
“HYUNDAI’S UNIQUE GOLD & LIFETIME SERVICE” OFFER GETS GOOD RESPONSE

As the festival season approaches, Hyundai has launched its Strike gold with
Hyundai offer for its customers . This promotion is special as there is an
assured Diamond Jewellery Gift item along with one instant chance to win 5
gms gold and another to win 1 Kg in the Grand Raffle plus FREE LIFETIME
SERVICE for those who buy a Hyundai car during the limited scheme period. 

In addition to the Diamond, Gold and Free Lifetime Service; there are also a
host of other benefits to the customers like Free Insurance, Attractive
Interest Rates, Free Full Tank Petrol and Free Extended Warranty for every
buyer. The promotion is significant from the point that every Hyundai
customer gets a real offer for his purchase. Gold as the prize is well received
by all. Gold is as liquid as cash and this makes the Hyundai offer, best in the
market. 

Along with the unique lifetime service component other additional scheme
offerings have succeeded in further glorifying this unique offer. “All this and
more have been delivered to our valued customers at no extra cost and
Hyundai still remains the most attractive value for money product in the
automotive market…” said a senior Hyundai representative “...the scheme’s
success is entirely attributed to the enthusiasm shown by our customers and
we are deeply indebted to them for making us successful…. A host of
customer events have been conducted across the country to pay our tribute
to all existing Hyundai customers, brand ambassadors and fleet buyers”.

In the last few month Hyundai has been on a spree of initiatives both in
product offerings and exclusive schemes to customers. Apart from being an
extremely popular brand, each Hyundai model has something unique to offer
to customers, be it the entry level Accent or the newly launched Sonata &
Tucson or the premium introductions like Genesis and Centennials, which
offers great features along with style, power and performance. Hyundai
vehicles have been winning accolades all over the world. The SUV line-up of
Hyundai is definitely the pick of the lot. New Tucson’s have become a part of
everyday life as more and more customers adopt the sporty SUV, the Santa
Fe is unstoppable offering remarkable style, space & value and the Veracruz
is the real 4WD with 7 seats, 3.8 ltr engine and unbeatable style.

Hyundai Capital Services, established in 1993, is one of Korea’s leading credit financial
service companies. Hyundai Capital Services offers a wide range of products such as
installment financing for automobile, mortgage, durables and personal loan, new
business financing and so on. Hyundai Capital Services recently moved into the credit
card business with its acqusition of Diners Card Korea to obtain greater dominance of
the market and provide better service to customers. Hyundai Capital’s Dream Loan
Pass, its newly launched loan card product, attracted over one million members in the
first eight months and was selected ‘hit product of this year’ by Kyung Hyang
Newspaper. Hyundai Capital also ranked first in Customer Satisfiaction, Employee
Satisfaction, Operating Net Profit.

Export Milestones

February 22, 2010 Fastest Exports of 10 lakh cars

August 29, 2009 Hyundai Motor India Ltd. receives the EEPC ‘National Award for Export
Excellence for 2007-08. Hyundai won the Gold Trophy in the ‘Large Enterprise’
category.

March 25, 2009 Hyundai Motor India honored with ‘EXIM Achieved Award’ for the year 2008 by
Tamil Chamber of Commerce
 February 11, 2009 Hyundai Motor India conferred the Top Exporter of the Year for 2006-07in the
category of ‘Large Enterprises’ and received the Gold Trophy at the Southern
Region Annual Award Presentation by the Engineering Export Promotion Council
(EEPC).

December 16, 2008 Hyundai Motor India awarded with the ‘Niryat Shree’ Silver Trophy for the year
2005-06 by the Federation of Indian Export Organizations (FIEO).

November 5, 2008 Hyundai exports its first batch of ‘i20’ to European market. The first export
consignment comprised 2,820 units of ‘i20’.

June 11, 2008 Fastest Export - Over One lakh units of i10 exported since its launch in Oct 31,
2007

March 27, 2008 Fastest Export of 5 lakh units

August 6, 2007 Fastest Export of 4 lakh units

June 1, 2007 Hyundai Motor India adjudged the Top Exporter of the Year for 2005-06 in the
category of ‘Large Enterprises’ and received the Gold Trophy by the Engineering
Export Promotion Council (EEPC)

March 26, 2007 Hyundai Motor India ships out the first Getz

October 31, 2006 Hyundai Motor India rolls out the fastest 300,000th export car

November 29, 2005 HMI exports its first shipment to UK.

October 18, 2005 HMI exported its 2 lakh car to the overseas market.

October 31, 2004 HMIL crossed the figure of 1 lakh vehicles in exports and emerged as the largest
exporter in the Indian automobile industry.

August 12, 2003 Export shipment of 1,500 Santro Xing cars leave for Europe, HMI becomes the
small cars export hub for Hyundai Motor Company.

March 13, 2003 Hyundai Motor India commences exports to Latin America

July 21, 2000 First major export-shipment of 760 Accent and Santro cars rolls out of the
Chennai Port for Algeria

A comprehensive, self-sufficient automobile plant that focuses on the R&D, testing,

manufacturing, and sales of new products that are adapted to the Indian market, the
India Plant added a second plant in 2008 to achieve an annual production capacity of
600,000 units. It serves as an overseas manufacturing plant for compact cars, such as
the first overseas-specific model i10 and the strategic European model i20. It has
accomplished much in India’s automobile industry, including setting a production record
of 2,500,000 units and sales of 1,000,000 units in the shortest time, and is responsible
for 20% of the market share and 66% of the automobile export in India.
AWARDS

1999

 
Hyundai Santro is BS Motoring's 'Car of the
Year' for 1999

2003

 
 
CNBC Autocar India – Hyundai has been
named the manufacturer of the year for two
years in row.

     
  Hyundai Motor India was adjudged the ‘Car
Maker of the year’ at the ICICI Bank –
  Overdrive awards 2003
 
2009

   
Hyundai i20 awarded 'Five Star Rating' for
Safety by European New Car Assessment
Programme (NCAP).

 
 
“Hyundai Motor wins the ‘Manufacturer of the
Year’ award at the NDTV Profit Car & Bike
Awards 2009.

 
  
Hyundai Motor India was named the
‘Manufacturer of the Year’ award and the 'Best
Variant' award for it’s ‘i-10 Kappa’ engine at the
UTVi Autocar Awards 2009.
     
 
2010

 
 

Hyundai i10 wins 'Small Family Favourite Car

Award' by CarWale.com

 
 

Hyundai Motor India Ltd wins the award for

‘Customer Service’ at the Apollo Auto India Best
Brand Awards 2010.

Hyundai i20 wins the ‘Design of the Year’ award

at the NDTV Profit Car & Bike Awards 2010.

 
.

MILESTONE
1996

1996

May 6 Hyundai Motor India Ltd. incorporated.

 
Decembe Ground-breaking ceremony at the
r 10 Irrungattukottai plant near Chennai.

 
1998

May 27 Pilot production of Santro at plant begins within a

record 17 months of ground breaking.
 
September 23  Hyundai Santro (Atos Prime) makes its world
debut in India
1999

March 31   Hyundai Motor India Ltd. emerges as the

second largest auto-manufacturer in the
country.
 
October Launch of Hyundai Accent
14      

2005

2005

Jan 1 Santro once again becomes the largest selling

brand in its segment.
 
Jan Getz awarded ‘Car of the Year 2005” by CNBC – TV
17 18, Auto Car Auto Awards.

 
Jan Accent Petrol – was awarded the 'No 1 Entry
Midsize Car' by TNS Automotive, India.
 Accent CRDi – was awarded the 'No 1 Midsize
Diesel Car' by TNS Automotive, India.
 
Feb HMIL was declared the “Star Company” amongst
the unlisted companies by Business Standard. 
 
April Launch of SUV – Tucson
6 HMIL launches the GDMS – Global Dealer
Management System , a software that will help its
dealers stay connected with the company in real
time.

 
June Hyundai Motor India Ltd. launched three new
8 variants of the Santro Xing with eRLX
technology(XK-non AC,XK, XL)
 
Aug Launch of Sonata Embera
17

 
Aug 18 Hyundai Motor India Ltd. introduced the export
variant of its premium hatchback, Getz, in the Indian
market,Getz-GLE.
 
 
Oct HMI exported its 200,000th car to the overseas
18 market.

 
Nov 1 All time high cumulative sales in October.
 
Nov 29 HMI exports its first shipment to UK
2009

2009
Jan 7      Hyundai awarded with the ‘Manufacturer of
the Year’ award the 'Best Variant' award for
it’s ‘i-10 Kappa’ engine at the UTVi Autocar
Awards 2009.
 
Jan 15    Hyundai Motor India Ltd. launches the all new
Sonata Transform.

 
Jan 21    Hyundai Motor India Ltd. awarded with the
Silver Award for ‘CSR Activities’ by Reader’s
Digest.
 
February   Hyundai i20 adjudged 'Family Hatch of the
Year' by TopGear.
 
February 9   Hyundai Motor India Ltd. launches the new
Verna. Introduces the first Diesel Automatic
in the segment.

 
February 11    Hyundai Motor India Ltd. conferred the Top
Exporter of the Year for 2006-07 in the
category of ‘Large Enterprises’ and presented
the Gold Trophy at the Southern Region
Annual Award Presentation by the
Engineering Export Promotion Council
(EEPC).
 
Febuary 20 Hyundai Motor India Ltd. named
‘Manufacturer of the Year’ at the NDTV Profit
Car & Bike Awards 2009.
 
March 12    Hyundai i10 clocks the fastest 3 lakh i10
sales since its launch on 31st October, 2007.
 
March 25    Hyundai Motor India Ltd. honored with ‘EXIM
Achieved Award’ for the year 2008 by Tamil
Chamber of Commerce.
 
April 6   Hyundai enters Taxi segment in Mumbai.
Hands over its first batch of it’s best selling
model – the Santro, to the Mumbai Taxi
Union.

 
April 15    Hyundai wins the DHL-CNBC Tv18
International Trade Awards 2008-09.
   
May 27   Hyundai i20 awarded the highest 'Five Star
Rating' for Safety by European New Car
Assessment Programme (NCAP). The i20
five-door model scored exceptionally well on
all four parameters of the NCAP safety test
which assess newly launched cars on four
main criteria of safety - adult occupancy, child
protection, pedestrian protection and safety
assist.
 
May 29,   Hyundai Motor India Ltd. wins ‘Reader’s
2009   Digest Trusted Brands Gold Award’ for the
‘Car’ category, in India
 
July 7, Hyundai Motor India Ltd. Ltd. launches the
2009   1.4 Litre Diesel and the 1.4 Litre Petrol
Automatic variant of its premium hatchback,
the i20.

 
August 29   Hyundai Motor India Ltd. receives the EEPC
‘National Award for Export Excellence for
2007-08. Hyundai won the Gold Trophy in the
‘Large Enterprise’ category.
 
September Hyundai Motor India Ltd launched the New
2   Santro with dual tone beige interiors and
sporty exteriors.

2010
2010

     
January Hyundai i20 wins the ‘Viewer’s Choice Award’
5 at the Overdrive CNBC TV 18 Awards 2010.
 
January Hyundai Motor India Ltd wins the award for
5 ‘Customer Service’ at the Apollo Auto India
Best Brand Awards 2010.
 
January Hyundai Motor India unveils the i10 electric at
6 the 10th Autoexpo. Hyundai i10 brand
ambassador Shahrukh Khan unveils the car.
 
January Hyundai i20 wins the ‘Design of the Year’
6 award at the NDTV Profit Car & Bike Awards
2010.

February HMIL touches the milestone of 10 lakh car

22 exports
 
 
July 13 Hyundai i10 wins 'Small Family Favourite Car
Award' by CarWale.com
 
 
August 4 HMIL touches milestone of 30 Lakh cars
production and sales

Hyundai SWOT analysis.

Strengths
The Quality Advantage

Hyundai owners experience fewer problems with their vehicles than any other car
manufacturer in India (J.D. Power IQS Study). The Santro was chosen the best in the
premium compact car segment and the Getz in the entry level mid - size car segment
across several parameters. This study measures owner in terms of design, content,
layout and performance of vehicles across several parameters.

A Buying Experience Like No Other

Hyundai has a sales network of 250 state-of-the-art showrooms across 189 cities, with a
workforce of over 6000 trained sales personnel to guide our customers in finding the
right car. Our high sales and customer care standards led us to achieve higher
nameplate in the J.D. Power SSI Study.

Quality Service across 1036 Cities

In the J.D. Power CSI Study Hyundai scored the highest across all 7 parameters: least
problems experienced with vehicle serviced, highest service quality, best in-service
experience, best service delivery, best service advisor experience, most user-friendly
service and best service initiation experience.The 92% of Hyundai owners feel that work
gets done right the first time during service. The J.D. Power CSI study also reveals that
97% of Hyundai owners would probably recommend the same make of vehicle, while
90% owners would probably repurchase the same make of vehicle.

Weaknesses
Commodity Price Risks

Hyundai commodity price risks to higher costs due to changes in prices of inputs such
as steel, aluminum, plastics and rubber, which go into the production of automobiles.In
order to mitigate these risks, the company continues to attempts to enter into long term
contracts based on its projections of prices. In a volatile commodity market, where your
company gives top priority to ensuring smooth availability of inputs, long term contracts
are helpful. They also help minimize the impact of growing input prices. Conversely,
long term contracts dilute the benefits, if any of a decline in input prices.

Exchange Rate Risk

The company is exposed to the risks associated with fluctuations in foreign exchange
rates mainly of import of components & raw materials and export of vehicles. The
company has a well structured exchange risk management policy. The company
manages the exchange risk by using appropriate hedge instruments depending on the
prevailing market conditions and the view on the currency.

Opportunities
Leading Growth

As the market leader, company led the growth in the passenger car sector last year.
Hyundai sales went up 30% to 4,72,000 units. This, as I said earlier, is the highest
annual sale since company began operations 20 years ago. Hyundai also gained
market share, mainly on account of its performance in the competitive A2 segment
where it increased its share from 40.3% in 2005-06 to 47.7% in 2006-07. The record
sales performance was reflected in the financials. Net Sales (excluding excise) grew by
31% to Rs 93,456 million. Operating Profit Margin increased from 0.8 % in 2005-06 to
4.7 % in 2006-07. Profit after Tax jumped 270% to Rs 5421 million.

Threats
Risk Factors

In the course of its business, Hyundai is exposed to a variety of market and other risks
including the effects of demand dynamics, commodity prices, currency exchange rates,
interest rates, as well as risk associated with financial issues, hazard events and
specific assets risk. Whenever possible, we use the instrument of insurance to mitigate
the risk.

Business Risks

The automotive industry is very capital intensive. Such investments require a certain
scale of operation to generate viable returns. These scales depend on demand.
Although 2005-06 was year of continued growth for the Indian economy, whether this
growth momentum will continue has to be seen.

Threats from Competitors

Maruti Udyog Limited

For the fiscal year ended December 2006, Maruti generated revenues of $193,517
million, an increase of 4.3% from the previous year. The company reported a net
income of $2,805 million for fiscal 2005, down 26.6% from the previous year.

Hyundai Profile
*Hyundai Management Overview

Hyundai Motor Company achieved much in 2007 despite the challenging business
climate. Numerous sections of the world media have praised Hyundai's high quality.
Improvements in customer satisfaction and a continuous sales growth demonstrates
Hyundai Motor's ability to increase its market share. Hyundai's success, watched
closely worldwide, is a result of continuous and aggressive innovations that have been
implemented on behalf of our customers. Customer satisfaction is our number one
value. Hyundai Motor Company considers its most important mission to be bringing the
enjoyment of elegance and confidence to its customers, rather than just selling
products. Hyundai strives to bring its customers luxury and style. Therefore, Hyundai
will continue to stabilize its global management by establishing an effective cooperation
system among production bases around the world. Hyundai Motor Company's
management goal in 2009 is customer–oriented management and continuous execution
of global management. Large–scale investments made up to this point will materialize. 

For example, second plants in China and India will begin full operation, construction of
plants in the Czech Republic will be completed, and construction of plants in Russia will
commence. The focus will be on effective management and stable production operation
bases in each area and maximization of sales and marketing goals. 

Best company! ´Best sales´ does not necessarily mean ´Best company.´ Being the best
company is possible only if customers, the community, the environment, and the
company are in harmony. Hyundai Motor Company has continued to engage in
environmental management activities such as development of environmentally friendly
technologies and clean production, in order to address environmental issues. In
addition, Hyundai Motor Company is continuously striving to fulfill its obligations as a
responsible enterprise - as a good 'citizen' - through social contributions to the
communities we serve. Such a paradigm shift is possible because we are Hyundai
Motor Company. Hyundai seeks innovation with global vision, challenges itself to
embrace new company values, and continues to evolve with our customers.

The TAU 4.6 engine was selected as a winner of the 2010 10 Best Engines of the US
automotive media Ward’s AutoWorld for the second consecutive year. Earning
favorable reviews including the “engine’s velvety power delivery,” “aggressive tip-in,”
and “a remarkable combination of satisfactory exhaust emission and amazing fuel
efficiency,” Hyundai Motor’s high product quality was proven once again, this time in
engine technology—the heart of an automobile. Hyundai Motor pledges to concentrate
its technical capabilities and pay special attention to the development of high fuel
efficiency-related technologies to become a true global environmental leader.

Once again, Hyundai Motor placed in the Top 100 Global Brands in 2009 based on a
joint study conducted by Business Week and Interbrand. By enhancing Hyundai’s brand
image through high quality products and unique marketing initiatives amidst the
downturn in the automotive market, Hyundai Motor is steadily climbing the ranks since it
first entered the Top 100 Global Brands in 2005. Hyundai will continue to strengthen its
management and pursue the highest in quality so that “Hyundai Motor Company” will
equal “global premium brand” in the minds of consumers worldwide.

*Hyundai Marketing Overview

Having established a partnership with the Union of European Football Associations

(UEFA) and the Federation Internationale de Football Association (FIFA) since 1999,
Hyundai Motor Company has been the official sponsor of multiple international football
tournaments, including the 2006 World Cup Games and Euro 2008. In particular,
Hyundai succeeded in improving its brand awareness and image even further with a
variety of promotional activities during Euro 2008. As the Official partner of the 2010
World Cup Games in South Africa, Hyundai will be holding various events to once again
leave a deep impression in the hearts of the global community, including the “Goodwill
Ball Roadshow”, “Hyundai Fan Park” (cheering events on street), and “Be There With
Hyundai” (a victory slogan contest). Additionally, Hyundai plans to reinforce brand
loyalty by holding the Hyundai World Golf Championship this October, an annual
international golf tournament held in Korea. Sponsoring the world-leading top figure
skater Yuna Kim since 2008, the company supported her 100% during the 2010
Olympic Winter Games in Canada. The victory of Kim winning the gold medal improved
not only the brand value of Hyundai Motor Company but that of Korea.

One way to raise brand value is to convince customers and gain their trust in the
Hyundai’s ability to realize tomorrow’s possibilities. Hyundai has been actively
showcasing the future of automobiles at the world’s most prominent motor shows. In
particular, the company has been introducing new models and high-tech, eco-friendly
concept cars at major auto shows including the North American International Auto
Show, the Geneva Motor Show, the Frankfurt Motor Show, the Paris Motor Show, and
Auto China.

*Research & Development

It is Hyundai Motor Company’s philosophy that adhering to the highest quality is its most
important promise to its customers. This promise is kept through “Quality Way”, a policy
that aims for the development and production of zero defect vehicles, which has
resulted in the Company taking top honors in 2009 J.D. Power studies, beating Toyota
in the overall brand ranking. Hyundai Motor plans to continue reinforcing quality
management with its vision for GQ3355—3rd place in global standing for actual quality
within 3 years and 5th place in global standing for perceived quality awareness within 5
years.

*Sales & Service

Hyundai Motor Company offers a globally competitive and diverse product portfolio
through its sales network; 6,000 of dealers and 24 overseas production and sales
bases, in over 180 countries worldwide. Additionally, Hyundai continues to aggressively
target overseas markets by establishing local production bases in key markets. Efforts
to actively respond to and deal with the demands of each market include the operation
of second plants in the emerging markets of India, China, and the Czech Republic. The
Hyundai Motor Company network will further expand with the Russia Plant scheduled to
commence mass production in January 2011.