Hyundai Motor Company Company Profile

INTRODUCTION:
The Hyundai logo, a slanted, stylized ‘H’, symbolizes the company shaking hands with its customer.
Hyundai translates from the word “modernity”, and is pronounced as “Hyon-dae” in Korean.

Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor
Company was later established in 1967. The company’s first model, the Cortina, was released in
cooperation with Ford Motor Company in 1968. In 1975, Pony, the first Korean car, was released, with
styling by Giorgio Giugiaro of ItalDesign and powertrain technology provided by Japan’s Mitsubishi Motors.
Exports began in the following year to Ecuador and soon thereafter to the Benelux countries. In 1991, the
company succeeded in developing its first proprietary gasoline engine, the four-cylinder Alpha, and
transmission, thus paving the way for technological independence.

In 1983, Hyundai exported the Pony to Canada, but not to the United States because the Pony didn’t pass
emissions standards there. Canadian sales greatly exceeded expectations, and it was at one point the top-
selling car on the Canadian market. The Pony afforded a much higher degree of quality and refinement in
the lowest price auto segment than the Eastern-bloc imports of the period then available.
In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as “Best Product
#10″ by Fortune magazine, largely because of its affordability. The company began to produce models
with its own technology in 1988, beginning with the midsize Sonata.
In 1996, Hyundai Motors India Limited was established with a production plant in Irrungattukotai near
Chennai, India.

In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand.
Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo, in 1999. Hyundai’s
parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-
term research of its vehicles. It added a 10-year or 100,000-mile (160,000 km) warranty to cars sold in
the United States and launched an aggressive marketing campaign.

South Korea's leading carmaker, Hyundai Motor produces compact and luxury cars, SUVs, and
minivans, as well as trucks, buses, and other commercial vehicles. The company re-established itself as
South Korea's leading carmaker in 1998 by acquiring a 51% stake in Kia Motors (since reduced to
about 34%). Selling cars in the US since 1986, Hyundai started selling its heavy trucks stateside in
1998. Hyundai's models for the North American market include the Accent and Sonata; models sold
elsewhere include the GRD and Equus. Through its Hyundai WIA subsidiary, it also manufactures
machine tools for metalworking applications, such as horizontal machining, turning, and vertical
machining.

In 2004, Hyundai was ranked second in “initial quality” in a survey/study by J.D. Power and Associates.
Hyundai is now one of the top 100 most valuable brands worldwide. Since 2002, Hyundai has also been
one of the worldwide official sponsors of the FIFA World Cup.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC),
South Korea and is the largest passenger car exporter and the second largest car manufacturer in India.
HMIL presently markets 6 models of passenger cars across segments. The A2 segment includes theSantro,
i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes Sonata
 HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced
production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned
its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL’s
total production capacity to 600,000 units per annum.

As HMC’s global export hub for compact cars, HMIL is the first automotive company in India to achieve the
export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 110 countries
across EU, Africa, Middle East, Latin America, Asia and Australia. It has been the number one exporter of
passenger car of the country for the sixth year in a row. To support its growth and expansion plans, HMIL
currently has a 295 strong dealer network and 591 strong service points across India (figures as of 2010).

The new R&D Centre in Hyderabad will support all back-end operations like computer aided engineering
(CAE), computer aided design (CAD) and help the R & D work taking place across Hyundai’s car line-up.
The R&D Centre will help in developing vehicles which includes their styling, design engineering and
vehicle test & evaluation. The R&D Centre will play a pivotal role for cars manufactured in India inorder to
satisfy the specific needs of the Indian customers. Hyundai Motor Company’s other overseas R&D centres
are located in the United States, Germany, Japan & Korea.

Hyundai Motor Company achieved much in 2007 despite the challenging business climate. Numerous sections of the
world media have praised Hyundai's high quality. Improvements in customer satisfaction and a continuous sales growth
demonstrates Hyundai Motor's ability to increase its market share. Hyundai's success, watched closely worldwide, is a
result of continuous and aggressive innovations that have been implemented on behalf of our customers. Customer
satisfaction is our number one value. Hyundai Motor Company considers its most important mission to be bringing the
enjoyment of elegance and confidence to its customers, rather than just selling products. Hyundai strives to bring its
customers luxury and style. Therefore, Hyundai will continue to stabilize its global management by establishing an
effective cooperation system among production bases around the world. Hyundai Motor Company's management goal in
2009 is customer–oriented management and continuous execution of global management. Large–scale investments made
up to this point will materialize.

For example, second plants in China and India will begin full operation, construction of plants in the Czech Republic will be
completed, and construction of plants in Russia will commence. The focus will be on effective management and stable
production operation bases in each area and maximization of sales and marketing goals.

Best company! ´Best sales´ does not necessarily mean ´Best company.´ Being the best company is possible only if
customers, the community, the environment, and the company are in harmony. Hyundai Motor Company has continued to
engage in environmental management activities such as development of environmentally friendly technologies and clean
production, in order to address environmental issues. In addition, Hyundai Motor Company is continuously striving to fulfill
its obligations as a responsible enterprise - as a good 'citizen' - through social contributions to the communities we serve.
Such a paradigm shift is possible because we are Hyundai Motor Company. Hyundai seeks innovation with global vision,
challenges itself to embrace new company values, and continues to evolve with our customers.


Management Philosophy:
With the spirit of creative challenge, we will strive to create a more affluent lifestyle for humanity, and contribute to the
harmony and co-prosperity with shareholders, customers, employees and other stakeholders in the automobile industry.
The spirit of creative challenge has been a driving force in leading HMC to where it is today.
It is the permanent key factor for HMC to actively respond to change in the management system and seek creative and
self–innovative system. With the spirit of creative challenge, we create profits, the primary objective of a private enterprise.
Furthermore, we take responsibility for the environment and society we belong to, and offer sustainable mobility in order to
implement our corporate philosophy and provide benefits to all stakeholders including shareholders, customers,
executives, employees, suppliers, and communities.

VISION:
We announced "Innovation for Customers" as our mid–to long–term vision with five core strategies: global orientation,
respect for human values, customer satisfaction, technology innovation, and cultural creation. We desire to create an
automobile culture of putting customer first via developing human–centered and environment–friendly technological
innovation.

MANAGEMENT POLICY:

Based on a respect for human dignity, we make efforts to meet the expectations of all stakeholders including customers
and business partners by building a constructive relationship amongst management, labor, executives and employees.
Also, we focus on communicating our corporate values both internHyundai Motor Company, a major company in
the Hyundai Kia Automotive Group which is the world’s fifth largest automaker as of the end of 2009. (In
2008, Hyundai ranked the eighth largest auto maker, without including Kia) and the world’s fastest
growing automaker.
Headquartered in Seoul, South Korea, Hyundai operates the world’s largest integrated automobile
manufacturing facility in Ulsan, which is capable of producing 1.6 million units annually. The company
employs about 75,000 persons around the world, Hyundai vehicles are sold in 193 countries through some
6,000 dealerships and showrooms worldwide.


Mid-and Long-term Strategies :
We developed five mid–and long–term strategies: global management, higher brand values, business innovation,
environmental management, and strengthening product competitiveness. Especially, we selected environmental
management as one of our strategies to meet the needs of our stakeholders and the society we belong to. We also intend
to promote sustainability development and preservation of the environment.


Under the Board of Directors, there are the Audit Committee and External Director Candidates Recommendation
Committee. We further established the Ethics Committee in 2007.

Under the Board of Directors, there are the Audit Committee and External Director Candidates Recommendation
Committee. We further established the Ethics Committee in 2007.

The Board of Directors makes decisions on matters defined by the laws or articles of incorporation, matters delegated by
the general shareholders´ meeting, and key matters related to the basic guidelines for company operations and work
execution. Moreover, we have the authority to supervise duties of directors and management, and consist of four internal
directors and five external directors. The Board of Directors holds regular meetings and special meetings, if necessary.

The Audit Committee under the Board of Directors consists of four external
directors. It is responsible for auditing finance and management of HMC. It has the authority to review reports on business
management and financial status. The Audit Committee approves matters related to audit, the shareholders´ meeting,
directors, and the board of directors. It can access business and management information for auditing.

The External Director Candidates Recommendation Committee consists of two internal directors and two external
directors. External directors should be recommended by the External Director Candidates Recommendation Committee.
The 2007 Shareholders´ Meeting approved the directors´ compensation ceiling of 10 billion won. From January 1 to
December 31, 2007, total compensation paid to internal and external directors was 7.737 billion won.

We established the Ethics Committee, which monitors internal transactions and supervises
transparency and ethics management. The Ethics Committee consists of five external directors, one executive, and two
advisors. It reviews matters related to the Anti-Trust and Fair Trading Act, transactions between parties in special relations
specified in the Securities Trading Act, voluntary compliance with fair trading regulations, policies on ethics management
and social contribution, and the Ethics Charter.
 Competition among automobile companies throughout the world has been fierce.
In spite of these conditions, Hyundai Motor Company has made a giant leap forward thanks to its advanced management
philosophy, designed to ensure a better future for Hyundai Motor Company and its customers. This management philosophy
has become even more solid since the inauguration of Mong–Koo Chung as Chairman and CEO in 1999. Trust and a
hands–on management philosophy are the foundation of Hyundai Motor Company.
Best company! ´Best sales´ does not necessarily mean ´Best company.´ Being the best company is possible only if
customers, the community, the environment, and the company are in harmony. Hyundai Motor Company has continued to
engage in environmental management activities such as development of environmentally friendly technologies and clean
production, in order to address environmental issues. In addition, Hyundai Motor Company is continuously striving to fulfill its
obligations as a responsible enterprise - as a good 'citizen' - through social contributions to the communities we serve. Such
a paradigm shift is possible because we are Hyundai Motor Company. Hyundai seeks innovation with global vision,
challenges itself to embrace new company values, and continues to evolve with our customers.

Competition among automobile companies throughout the world has been fierce. In
spite of these conditions, Hyundai Motor Company has made a giant leap forward thanks to its advanced management
philosophy, designed to ensure a better future for Hyundai Motor Company and its customers. This management philosophy
has become even more solid since the inauguration of Mong–Koo Chung as Chairman and CEO in 1999. Trust and a
hands–on management philosophy are the foundation of Hyundai Motor Company.

Hyundai Motor Company is growing into a brand appreciated by its customers because it is continuously striving to achieve
the single goal of making good quality products with an emphasis on the customer first principle across all management
levels, including production, sales, and service. Moreover, Hyundai Motor will continue building its brand image as a top
global automobile company by handling every task with transparency and fairness from the perspective of business ethics.
Marching into the future through the move forward and growth. It will be reborn as a truly global company gaining a
competitive edge in the global market.

Further expanding its global reach, Hyundai Motor Company

established its European manufacturing base through construction of a production plant with an annual capacity of 300,000
units in the Czech Republic in 2009. Additionally, the construction of the Russia plant with an annual capacity of 150,000
units is set for full operation from 2011, bringing a strong foothold in the European market. The plant in Brazil is expected to
play a key role in reinforcing the Company’s market share in Central and South America.

In 2009, Hyundai Motor Company

succeeded in selling 2.4 million vehicles overseas, a meaningful accomplishment considering the global economic crisis. In
particular, Elantra, Genesis, Genesis Coupe, Santa Fe, and Veracruz were recognized as the best and safest cars in their
categories by leading agencies and the media in the US. Also, Hyundai achieved cumulative export sales of 1 million cars in
Africa during the 33 years since it first began exporting to the region. Hyundai Motor Company pledges continuous growth
by maximizing brand value in developed markets and expanding its sales capacity in emerging markets.

The TAU 4.6 engine was selected as a winner of the

2010 10 Best Engines of the US automotive media Ward’s AutoWorld for the second consecutive year. Earning favorable
reviews including the “engine’s velvety power delivery,” “aggressive tip-in,” and “a remarkable combination of satisfactory
exhaust emission and amazing fuel efficiency,” Hyundai Motor’s high product quality was proven once again, this time in
engine technology—the heart of an automobile. Hyundai Motor pledges to concentrate its technical capabilities and pay
special attention to the development of high fuel efficiency-related technologies to become a true global environmental
leader.

Hyundai Motor Company was named Carmaker of the Year

by AM, UK’s leading auto trade magazine, in the AM Awards 2010. Carmaker of the Year is awarded to companies that
launch innovative vehicles that pioneer changes in the auto industry through continuous investment in R&D and advanced
dealer network programs. Highly recognized for its sharp sales increase, first-rate dealership programs, and growth in brand
awareness, Hyundai Motor Company beat other candidates including Ford, Jaguar, and Landrover to be selected as the
winner of the coveted title. In 2008, UK’s Autocar selected Hyundai Motor Company as Automaker of the Year, praising
Hyundai for having “grown into a top-class global automaker with its competitive products.”

Once again, Hyundai Motor placed

in the Top 100 Global Brands in 2009 based on a joint study conducted by Business Week and Interbrand. By enhancing
Hyundai’s brand image through high quality products and unique marketing initiatives amidst the downturn in the automotive
market, Hyundai Motor is steadily climbing the ranks since it first entered the Top 100 Global Brands in 2005. Hyundai will
continue to strengthen its management and pursue the highest in quality so that “Hyundai Motor Company” will equal “global
premium brand” in the minds of consumers worldwide.

Awards

1999:

 Hyundai Santro is BS Motoring’s ‘Car of the Year’ for 1999

2000:

 Hyundai Santro topped the JD Power Asia Pacific Intial Quality Study (IQS) that measures product
quality.
 Hyundai Santro topped the JD Power Asia Pacific APEAL study that measures customer satisfaction.
2001:

 Hyundai Santro topped the JD Power Asia Pacific Intial Quality Study (IQS) that measures product
quality.
 Hyundai Santro topped the JD Power Asia Pacific APEAL study that measures customer satisfaction.

2002:

 CNBC Autocar India – Hyundai has been named the manufacturer of the year.
 Hyundai Santro topped the JD Power Asia Pacific Intial Quality Study (IQS) that measures product
quality.
 Hyundai Santro topped the JD Power Asia Pacific APEAL study that measures customer satisfaction.

2003:

 CNBC Autocar India – Hyundai has been named the manufacturer of the year for two years in row.
 Hyundai Motor India was adjudged the ‘Car Maker of the year’ at the ICICI Bank – Overdrive awards
2003

2005:

 Hyundai Motor India Received Engineering Export Promotion Council (EEPC) ‘Top exporter of the
year’ Award for 2005-06 on June 1, 2007
 Hyundai Getz is the CNBC Autocar Car of the Year 2005
 Hyundai Elantra – Best Value for Money Car of the Year 2005
 Hyundai Getz is BS Motoring’s ‘Car of the Year’ 2005
 BS Motoring – BS 1000 – Company of the year 2005 – Hyundai Motor India Limited
 Hyundai Motor India was awarded the ‘Niryat Shree’ Silver Trophy for the year 2005-06 by the
Federation of Indian Export Organizations (FIEO). The award was conferred for Hyundai’s
outstanding performance in export in the Engineering and Metallurgical products under the Non-SSI
category.
 Accent Petrol – ‘No. 1 Entry Midsize Car’ 2005.
 Accent CRDi – ‘No. 1 Midsize Diesel Car’ 2005.

2006:

 Tucson – ‘SUV of the year’ by NDTV Profit/Car & Bike Awards 2006.
 PM Presents “Star Company” Award to Hyundai Motor India

2007:

 Overdrive Awards: Car of the year 2007.

 Hyundai Motor India Ltd. receives the EEPC ‘National Award for Export Excellence for 2007-08.
Hyundai won the Gold Trophy in the ‘Large Enterprise’ category.
 CNBC-TV18 Autocar Auto Awards 2007: ‘Best value-for-money car’.
 BS Motoring ‘Performance Car of the Year’ 2007 – Hyundai Verna 1.5 CRDi.
 Verna – “Best Mid-size Car of the Year” award by the NDTV Profit Car & Bike Awards 2007

2008:

 Hyundai i20 awarded the ‘Family Hatch of the Year- 2008′ at the Top Gear Auto Awards.
 Hyundai i10 wins all the prestigious awards of the year 2008.
 ‘i10′ Indian Car Of The Year 2008
  Aaj Tak Viewers Choice Award
 i10 wins Debut of the year.
 Hyundai wins the DHL-CNBC Tv18 International Trade Awards 2008-09
 Hyundai Motor India honoured with the ‘EXIM Achieved Award’ for the year 2008 by Tamil Chamber
of Commerce.
 Hyundai Santro Adjudged India’s Most Dependable Compact Car by JD Power Asia Pacific 2008

2009:

 Hyundai i20 awarded ‘Five Star Rating’ for Safety by European New Car Assessment Programme
(NCAP).
 Hyundai Motor wins the ‘Manufacturer of the Year’ award at the NDTV Profit Car & Bike Awards
2009.
 Hyundai Motor India was named the ‘Manufacturer of the Year’ award and the ‘Best Variant’ award
for it’s ‘i-10 Kappa’ engine at the UTVi Autocar Awards 2009.
 Hyundai Motor India wins the “Highest Resale Value” award at the Apollo Tyres Auto India Best
Brand Survey Awards for the year 2009.

2010:

 HMIL gets CSR award from Tamil Nadu Deputy Chief Minister Mr. M. K. Stalin
 Hyundai i10 wins ‘Small Family Favourite Car Award’ by CarWale.com
 Hyundai i20 wins the ‘Viewer’s Choice Award’ at the Overdrive CNBC TV 18 Awards 2010.
 Hyundai Motor India Ltd wins the award for ‘Customer Service’ at the Apollo Auto India Best Brand
Awards 2010.
 Hyundai i20 wins the ‘Design of the Year’ award at the NDTV Profit Car & Bike Awards 2010.
 Hyundai i10 brand ambassador Shahrukh Khan wins the ‘Brand Ambassador of the Year’ award at
NDTV Profit Car & Bike Awards 2010.

Hyundai Corporation, Korea’s leading general trading house, provides

international trade and distribution services for a wide range of products,

including steel, heavy machinery, ships, industrial plants, automobiles,

electrical and electronic equipment, and basic commodities.

In addition to export and trading, Hyundai Corporation has achieved

remarkable success through investing in energy resource development

projects in Asia and the Middle East.

Hyundai Corporation has 34 years of experience in global trades, solid

financing capabilities, and unparalleled regional and local expertise

through our network of nearly forty offices worldwide.

In recent years, Hyundai Corporation has further diversified its business

portfolio by expanding into new businesses. Notably, it has become a

world-class player in the shipbuilding industry by establishing Qingdao

Hyundai Shipbuilding, a Chinese subsidiary specializing in the construction

of mid-sized commercial vessels. Hyundai Corporation is also working with

select partners to bring Hyundai-branded electronics and other consumer

products to households worldwide, and has seen remarkable growth in the

sale of mobile phones, digital cameras, and home audio/video systems.

At the end of 2009, HyunDai Corporation became an affiliate of Hyundai

Heavy Industries, the world’s undisputed leader in shipbuilding, heavy

equipment, and emerging technologies such as solar and wind power.

Hyundai Corporation is now well-poised to become one of the world’s top

solutions providers for any number of commercial and industrial needs,

with resources, sector and regional expertise, and individual talents second

to none.

1) Headquarters

Sales Segment : 7 Divisions

(Electrical and Mechanical Systems, Automobile and Ship, Steel I, Steel

Ⅱ,

Chemical, Strategic Business, Natural Resources)

Support Segment : 3 Departments

(Finance and Accounting, Corporate Strategic Management , Corporate

General Administration)

2) Overseas Offices (Total : 36)

America: 6

Europe : 3

Middle-East and Africa : 5

Russia and the CIS : 3

Asia and Oceania : 16

3) Subsidiaries : 3

Qingdao Hyundai Shipbuilding (Qingdao, China)

POS-Hyundai Steel (Chennai, India)

PT. Inti Development (Bekasi, Indonesia)

(As of April, 2010)

Headquarters : 259

Overseas Offices : 53

Total : 312
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