Professional Documents
Culture Documents
O
Advertising that is more public relations than
sales promotion. Its objective is to build a
firm's corporate image, reputation, and
name-awareness among the general public or
within an industry.
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o !|
$
1. ëhe nature of the organisation.
2. |ommunicative name, if different
3. Names of divisions, subsidiaries and
products, if any
4. ëhe corporate signature
5. Graphic representation of mark & signature.
6. |orporate colours
Ô
0 ÿ based on Ǯthe value to be found in |orporate Reputationǯ V 4th ec., Fombrun (2000).
o |
|
ëop uS PR Agencies
(Independent Group)
Burson-Marsteller (WPP)
Porter Novelli (Omnicon)
Ogilvy Public Relations Worldwide
(WPP)
|
efinition
Market for EM
Market Size - 150 |r.
Growth Rate - 50%
GR is expected more than 50%
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Event |ategory
|ricket
Olympic
Music
Film/ëelevision
Fests
|
Event |ategory
Hot Air Ballooning
Expedition
Motor Sports
|
Event |ategory
Polo
Golf
Hero |up
Hockey
ëennis
|
Event |ategory
Horse Racing
Football
Squash
World |up |hess, |ricket, Football
Exhibition
|
Event |ategory
Kite Festivals
Navratri Festivals
Fairs/Festivals
Special Ñaunches
|
Event |ategory
|elebrity
Birthday
Marriage
university/|ollege Annual ay
National ay
|
Event |ategory
Rural Festival & |elebration
Major Festival (list of Holidays)
ërade Fair of India
|
Product
ëyres
|igarettes
Shoes
Soft rinks
Ñiquor
|
Product
Automobiles
Motor Bikes
Banks
Pharmaceuticals
|
Event Oraganiser
Stagekraft
Music |raft
Pineapple |lub
ëropical Showflakes
Media Entertainment Pvt. Ñtd.
|
Event Oraganiser
uni Rapport Events
Wizcra2ft
Fountainhead
Power productions
A Media Promotions
"
!
Presenting a favourable image and its benefits.
Promotion of Products & Services
etecting and dealing with its publics.
etermining the organisations posture in dealing with its
publics.
Goodwill of employees or members
Prevention and solution of labour problems
Fostering the goodwill of communities in which the
organisation has units
Goodwill of the stock holders or constituents
o |
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