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IMC Final Live project on

BTL Activities Vs ATL


Activities in Uninor
Submitted By:
Ankeet Singh
Syed Abha Aziz
Tarannum Naaz
Amit Puri
Launch
The Uninor GSM mobile service would be presented
through around 1,000 distributors and 300,000 points
of sale in place across India. Till today around 12,000
base stations are installed in 7 telecom circles to
provide the seamless GSM Mobile connectivity.
According to company claims, as the service is now
available to 550 million people, it is one of the biggest
single day launches in telecom history.

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