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Marketing, Advertising and Product Safety-ethical Issues

Marketing, Advertising and Product Safety-ethical Issues

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Published by Kochappen Ipe Kumar
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Published by: Kochappen Ipe Kumar on Sep 19, 2010
Copyright:Attribution Non-commercial

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01/05/2013

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MARKETING, ADVERTISING AND PRODUCTSAFETY-ETHICAL ISSUES
 
VIRTUALLY ALL ASPECTS OF MARKETING-FROMTHE DEVELOPMENT OF NEW PRODUCTS TOPRICING, PROMOTION, AND SALES-RAISEETHICAL QUESTIONS.
MARKETING CONSISTS OF THE PERFORMANCE OFBUSINESS ACTIVITIES THAT DIRECT THE FLOW OFGOODS AND SERVICES FROM THE PRODUCER TOCONSUMER OR USER.
 
CONSUMER RIGHTS
TRADITIONALLY, PRODUCERS ARE REGARDEDAS HAVING THE FOLLOWING RIGHTS:
1.THE RIGHT TO MAKE DECISIONS REGARDING THEPRODUCTS OFFERED FOR SALE, SUCH AS THEIRDESIGN AND STYLE.2.THE RIGHT TO SET THE PRICE FOR PRODUCTS ANDALL OTHER TERMS OF SALE, INCLUDING WARRANTIES.3.THE RIGHT TO DETERMINE HOW PRODUCTS WILL BEMADE AVAILABLE TO CONSUMERS(DECISIONS ABOUTDISTRIBUTION CHANNELS).4.THE RIGHT TO PROMOTE PRODUCTS IN ANY WAY THATTHEY CHOOSE, INCLUDING THE USE OF ANY TRUTHFULADVERTISING MESSAGE.

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