Style One

For everyone
Entire family store

Submitted by
K.N.JAKANATHAN
INTRODUCTION
 Style One - A large format Store for fashion
garments

 A Speciality store – Focus on a specific

consumer needs, carry most of the Brands
available.

 It’s the Best store for every one in the Family.

LOCATION
 Scintillating outlet "Style One" is at 19, 1st
Main Road Gandhi nagar, Adyar, Ch – 20

 Retailers feel the 3 keys to success are

“Location, Location, and location”

 Store is at the heart of the most happening

place in Chennai.
Location Evaluation
 Customers
 General Area
Catchment area analysis
 Specific Area
Local Demographics
 Population and/or household base
Residents from Adyar, Besant nagar ,and Guindy including
college students – nearly of 2 lakh people can approach
Style One.
 Lifestyles of consumers
High elite group of people wants to avail the modern
trend of life as such they like only Branded items.
 Income potential
Most of the residents belong to High Income Group.
(HIG)

 IT People & Students: Most of the Resident are IT people

and there are Students from IIT and Anna University,
Frankfinn Institute.
Local Geographic Facility
 Sardhar patel Road : It connects Besant beach,
IT corridor, Guindy Institutes
 MRTS : Mass Rail Transport System stopping
(Kasthuribai nagar), main juncture for IT people
 Bus stop : Adyar Bus stop, is very near the store
 Banks : Canara bank, Punjab National Bank
ATMs are available near the store
 Service Channel : separate service channel for
shoppers
Traffic Flow and Accessibility
 Number and type of vehicles passing location
Mostly Cars ,Bikes and buses. 35,000 vehicles/hr

 Access of vehicles to location

There is a separate channel – service road for cars
and bikes (One way), 100 cars/hr &100 bikes/hr

 Quality of access street : Best and there is no physical

barriers

 Level of congestion : Service road is mainly meant for

shopping people only. Parking facility also available.
Retail Competition
 Number and types of stores in area
1- Restaurant (Sangeetha veg.), 1- Bajaj
showroom, 1- sweet stall (Krishna sweets), 2-
apparel store (cool club opp. & pantaloon nearby) ,
1- Reebok showroom, odyssey
 Competitiveness of other merchants
cool club & pantaloon are direct competitors,
Reebok, odyssey– indirect competitors
 Possibility of joint promotions
Sangeetha hotel
Site Characteristic
 Number of parking spaces & Distance
Valet Parking - 12 + 8 cars , 50 to 80 Bikes.
Underground parking for cars and lateral side
parking for Bikes and cars
 Visibility of site from street : Clearly visible and there
is no constraint and hindrance for sign usage
 Size and shape of lot : Highly spacious, comfortable
for customer to go around the shop
Cont.,
 Condition of existing building
Since building build in June 2008 only, so
condition is strong.
 Ease of entrance and exit for traffic
Service channel available, that connects the main
road
 Own Building : so there is no problem of lease/rent.
 Membership in local merchants Association : No
such practice
STORE IMAGE
 The shop is just on the main road with a multi color
panel board and a huge tree logo. If you are passing
by Sardar Vallabhai Patel road you  would never
miss this multistory building.

 Transparent Glassed front makes the inner side view

of the store from outside

 The proper lighting creates bright and cheerful mood

and atmosphere to support store image

 Automatic opening entrance door, will remain in our

mind even after leaving the store.
LAYOUT
 A store with whopping 40000 sq.ft area comprising
four floors

 The store is housing very specific attire in

Casual/Formal wear for Men, Western/Ethnic Wear
for Women and also for the new born and kids

-1 - Parking
0 - Men’s Formal, Accessories, Billing section
1 - Men’s Casual, Ethnic wears
2 - Ladies
3 - Kids (Dresses , Toys)
 When entering to the store, we can see
variety of branded watches, body sprays and
sun glasses
 The store is housing with very specific attire
in Casual/Formal wear for Men,
Western/Ethnic Wear for Women and also for
the new born and kids at strategically located
floors for exclusive and easy shopping.
 Top and Best National and International
Brands are presented
Floor wise layout
 The ground floor caters to formals  for men. They
have most of the best brands in separate showcase
– Allen Solly, Wills Lifestyle, Van Heusen,  Louis
Philippe, Park Avenue, Peter England, Arrow, Zodiac and
many more. From shirts to pants to ties, its a one
stop shop for all your formal needs

 The first floor caters to casuals and ethnic wear for

men. It is whimsically arranged. They have the best
Sherwani’s and wedding suits and a whole lot
collection of T shirts.
 The second floor is for ladies. From Corporate
wears to casual wears, they have the best
collections.
 They do have a separate section for designer
sarees and lehengas
 They have a small section for accessories and
hand bags

 The third floor is for Kids. They have classy party

wears for both boys and girls. Toys and accessories
from 0 to 5 yr child
 Design
 Ground Floor  First Floor

2 wheeler

Under
ground car
parking
 Second Floor Third Floor
Window Display
 Left and Right side of the entrance have Flexible
Mannequins to display the new arrival with
illuminations.
 Right side window has transparent backside to view
the store.
 Left side window has the removable background
screen which can display the various seasonal
designs.
 Now it showing Independence day & Spring’10 trend
SIGNAGE
 Interior signage
- Promotional sign – Inside the lift and in side wall of
the stairs
- Directional sign - Guides people in the store
- Information Sign – About discount they place small
information board above the sleek lined products and
near the Lift about the types of products in each floor

 Exterior signage
- Information about any discounts
- Information about the Trend – Spring’10
Lighting
 Display of Name board with changing of
colour attracts customer into the store
 Perimeter lighting draws customer near the
rake from the aisles.
 Imperative light arrangement inside the Trial
room, makes intention to buy the Trial cloth.
 Rack light gives full illumination of the cloth
rack.
Right Atmosphere to drive the
sale
 The right atmosphere will sell anything, even if the
items are expensive or common
 Apparel merchandising needs more spacey aisles
and clear Traffic pattern to move around, here it is
perfectly arranged.
 Ambient luminance level makes the good
atmosphere.
 Colours (Creamy white) and Texture gives a better
atmosphere.
 Method of display- racks, shelves
 Proper sign boards.
Team’s view
 The Store is a star performer with its own
credentials and already positioned to be the
Best in its locale.
 Easy accessibility for the store.
 More location Advantages
 Cool and Cozy atmosphere.
 Parking shows comfort shopping.
 There is no legal restrictions, like
environmental, zoning, signs usage, licensing
problems
THANK YOU