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SpendShift_INC500_10.2

SpendShift_INC500_10.2

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Published by John Gerzema
Explores a movement in society where the majority of American consumers are embracing both value and values
Explores a movement in society where the majority of American consumers are embracing both value and values

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Categories:Types, Business/Law
Published by: John Gerzema on Oct 02, 2010
Copyright:Attribution Non-commercial

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12/14/2012

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JOHNGERZEMA.COMTWITTER/@JOHNGERZEMA
 
Copyright 2010, John Gerzema/Young & Rubicam
2
 
Copyright 2010, John Gerzema/Young & Rubicam
WE EXAMINED 18 YEARS OF DATA FROMBRAND ASSET VALUATOR
®
3
WORLD’S LARGESTDATABASE OF BRANDSOVER 800,000CONSUMERS50,000 BRANDS275 STUDIESACROSS 51 COUNTRIESQUARTERLY U.S. PANELOF 16,000RESPONDENTS$ 130 MILLON INVESTED

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