KOMUNIKASI di

KOPERASI
M.Yasin
 PENGERTIAN KOMUNIKASI
• A process of conveying an idea or a
message from one person or group of
persons to another person or group
– Idea or message
– The way it is expressed
– How and when it is delivered
– The person or persons it is intended to reach
• What, how, who and when process
 KOMUNIKASI
• Definisi : the transfer of information from the sender to the receiver
with the information being understood by the receiver
• Fungsi sebagai alat:
– Menyatukan kegiatan organisasi
– Menyatukan input sosial kedalam sistem sosial
– Mengubah perilaku, perubahan menjadi effektif, informasi
menjadi produktif, dan tujuan tercapai
• Transfer informasi dari seseorang kepada orang lain sangat
penting,
 Untuk koperasi
• Tujuan : menyediakan informasi melalui
berbagai saluran media, untuk memotivasi
penerima –setelah mereka mendengar,
membaca, atau mengetahui informasi tersebut –
mengambil tindakan yang yang sesuai menurut
mereka dan organisasi koperasi
• Proses yang komplek memerlukan koordinasi
dsiplin psikologi, pendidikan dan ekonomi
 FUNGSI KOMUNIKASI
• CONTROL
• MOTIVATION
• EMOTIONAL EXPRESSION
• INFORMATION
 PROSES KOMUNIKASI
• The sender of the message
• Use of a channel to transmit the message
• The receiver of the message
• Noise and feedback in communication
• Situational and organizational factors in
communication: educational, sociological,
legal political, and economic. A direct face-
to face communication is different from a
telephone conversation and from letters
MODEL PROSES KOMUNIKASI
Komunikasi didalam Organisasi
• Pentingnya manager untuk mengetahui
• Alur komunikasi dalam organisasi
– Downward communication
– Upward communication
– Crosswise communication
• Written, Oral, and Nonverbal Communication
• Communication Network
– Wheel or star network
– Chain network
– Circle networks
– All channel network
• Organization as a Communication Technique
• Social systems as communication networks and information
overload
 DIRECTION OF
COMMUNICATION
• VERTICALLY
– Downward
– Upward
• LATERAL
 INTERPERSONAL
COMMUNICATION
• ORAL
• WRITTEN COMMUNICATION
• NONVERBAL COMMUNICATION
– Body movements
– Intonations or emphasis we give to words
– Facial expressions
– Physical distance
 ORGANIZATIONAL
COMMUNICATION
• FORMAL NET WORK
• THE GRAPEVINE
• COMPUTER-AIDED MECHANISMS
 FORMAL SMALL-GROUP
NETWORKS
• CHAIN
– Formal chain of command
– In arigid three-level organization
• WHEEL
– Central figure
• ALL CHANNEL
– All group members to actively communicate
with each other
 THE GRAPEVINE
• NOT CONTROLLED BY MANAGEMENT

• MORE BELIEVABLE AND RELIABLE

• USED TO SERVE THE SELF-INTEREST

OF THE PEOPLE WITHIN
 COMPUTER-AIDED
COMMUNICATION
• E-MAIL

• INTRANET AND EXTRANET LINKS

• VIDEOCONFERENCING
 CHOICE OF COMMUNICATION
CHANNEL
• FORMAL REPORTS, BULLETINS (LOW CHANNEL
RICHNESS)
• MEMOS, LETTERS
• PRERECORDED SPEECHES
• ELECTRONIC MAIL
• ONLINE DISCUSSION GROUPS
• VOICE MAIL
• LIVE SPEECHES
• TELEPHONE CONVERSATIONS
• VIDEO CONFERENCES
• FACE TO FACE CONVERSATIONS (HIGH CHANNEL
RICHNESS)
 BARRIERS TO EFFECTIVE
COMMUNICATION
• FILTERING
• SELECTIVE PERCEPTION
• INFORMATION OVERLOAD
• EMOTIONS
• LANGUAGE
• COMMUNICATION APPREHENSION
(ketakutan)
 CURRENT ISSUES IN
COMMUNICATION
• COMMUNICATION BARRIERS BETWEEN
WOMEN AND MEN
• SILENCE AS COMMUNICATION
• POLITICALLY CORRECT COMMUNICATION
• CROSS-CULTURAL COMMUNICATION
– Cultural barriers (semantics, word connotations,
differences among perceptions)
– Cultural context (high and low-context cultures)
– A cultural guide