PROJECT PRESENTATION OF

MTS ON-
“MARKET SHARE ANALYSIS”

Praveen Kumar Singh

Objective:-

 What are the marketing and corporate

strategies MTS is using.

 What is Market share of MTS in wireless

broadband against their competitor.

 How actual marketing is done in any

organisation.
Company Profile :-

 MTS is brand of SSTL ( sistema shyam tele

services)

 It’s a joint venture of sistema group (Russia)

with shyam teleservices (Rajasthan,India).

 Sistema is having 73 % stake and rest is

owned by shyam teleservices.
History :-

 MTS was established in October 1993,

combinely by three companies
 In late 1996, Sistema acquired a majority
stake in MTS and has remained the primary
owner ever since
 MTS has expanded rapidly in Russia largely
through the acquisition of smaller
independent players and became the leading
national mobile operator
MBlaze

Standard :-
 plug and play enabled
 speed up to 3.1 mbps
Premium :-
 plug and play enabled
 speed up to 3.1 mbps
 Micro SD card slot
Competitors analysis :-

 Tata photon +
 Venture of TATA group
 Runs on CDMA technology
 Has same product range MTS
 Has strong brand image and faith for better service
 Reliance net connect+
 Venture of Reliance group
 Runs on CDMA technology
 Has same product range as MTS
 Has strong brand image but less faith for service
JOB PROFILE :-

 Searching the prospective customer

 Creating leads and converting into sales

 Maintaining databases of customer

 Taking feedback and follow ups

Data Analysis :-

 Data analysis in different different region in

pune as well as –

 Primary sources
 Secondary sources
LEARNINGS :-

 How to work with an organisation

 How to generate leads and convert into sales

 How to apply our knowledge into practical

world
SUGGESTION :-

 Need some betterment in network

 More advertisement required

 Provide the best after sale services.

Thank YOU