PRESENTATION ON

A Study on the positioning of

Matrix amongst corporates
–A STUDY OF NCR

By :-
SHASHI PRAKASH
 COMPANY PROFILE
 Industry - Telecommunication
 Year of incorporation -1995 by Mr. Gagan Dugal

 Headquarters - New Delhi ,India

 22 Offices (18 in India & 4 Overseas)

 Products - International SIM cards, International 3G

Data cards, Indian Mobile Services, Radiocom
 Worldwide telecommunication solution

 Partnership with over 30 country-specific international

service providers.
 BENEFITS OF MATRIX
 Get a local country-specific mobile number before travel
 85 % cheaper as compared to using an Indian mobile
number abroad
 Free incoming calls in most countries

 Better than using pre-paid / calling cards

 Stay connected the moment you land

 Payment in Indian Rupees

 Free itemised bills or view your bills online

 Convenience of carrying a local number before you

travel abroad
 Delivery anywhere in India
 WORK PERFORMED
 Receiving the Lead
 Customer Contacted

 Arranging the meeting

 Issuing of the inventory

 Meeting the customer and closing

 Authorization

 Daily Sales Report (DSR) entry

 OBJECTIVES
 
 To know about the preferences of corporates in NCR
region , on the basis of
- Cost & connectivity
- Billing
- Quality of services
- Promotional strategy
 To study the corporate behavior towards Matrix.

 To suggest marketing strategies for improving the

positioning of Matrix amongst corporate.
 
 SCOPE

 Study covers around more than 50 corporate houses

 Consumers preference towards using country specific
card.
 Why do these corporate go for using country specific
sim card/Data card and
 Are they aware of the Matrix.

 What all promotional strategies/schemes can affect its

growth and market share.
 RESEARCH METHODOLOGY
 Descriptive research
 Research instrument – Structured Questionnaire.

 Personal interviews were conducted.

 Data have been collected from corporate houses.

 Convenience sampling is used.

 Area for survey - NCR

 RESULTS AND FINDINGS
 Brand image of Matrix cellular is well known in
comparison with others players.
 The corporates are satisfied with the delivery process of
the product.
 Matrix faces close competition with other players.

 After sales services are excellent.

 Need to take care about the billing and pick-up process.

 LIMITATIONS

 Time consuming
 Information given by the respondents is biased.

 Sample size is less

 Restricted to corporats in Delhi, NCR region only.

 Time limitation is also a factor

 There was no proper allocation of the area in which the

research was performed
 LEARNING

 About the Industry

 About working Process

 Basics of sales process.

 How to present oneself in front of the client.How to

maintain relationship with the admin.
 Sales pitch in different tones depending on the customers

 How to give information about the products and services

that Matrix Provides.
 How to convince customers on ones own terms.

 Pressure Handling

 Up selling.
 CHALLENGES FACED
 Working in the field in adverse weather conditions.
 Waiting for long hours for the organizational customers.

 Angry customers.

 Convincing customers about the INR 5000

Authorization.
 While telecalling switched off and not reachable
numbers breaking the continuity of calling.
 Convicing customer on comparative tariff rates of other
competitors.
SUGGESTIONS AND
RECOMMENDATIONS
 Matrix should have to build proper channels of
advertisement.
 Marketing executive should fully informed the Customer

 Innovative schemes like privilege cards giving discount

on successive subscription may be introduce to make a
reader brand loyal to Matrix.
 Feedback should be taken

 Matrix should keep an eye on other emerging players

and should keep revising the plans to keep their sales up.
 CONCLUSION
 From this project we came to knew that brand awareness
of Matrix cellular is higher in comparison with others
players.
 Schemes provided by the Matrix are more attractive than
others
 Not only the product quality plays a vital role, but
attributes such as Billing , SIM delivery and the after
sale services also matter a lot.