SUMMER INTERNSHIP

PRESENTATION
BY: ROHIT SHARMA, IB-B, ROLL NO- 19
TABLE OF CONTENTS
Introduction
Key objectives of the training
Company profile
Current scenario in BSL
Industry and problems faced
Export procedure
learning's
Suggestions
INTRODUCTION
Company name: Bhushan Steel
Limited
Location: Ghaziabad, U.P.

THE Project undertaken: International

FUTURE OF Business in BSL
STEEL....! Department: Export Marketing
Duration: 6 weeks
Industry guide: Mr Saurabh Mittal
(Asst. Vice President, IB)
KEY OBJETIVES OF THE TRAINING

To know the company and profile.

To understand the export marketing in BSL.
To know the export procedure.
To suggest measures to improve exports and efficiency
of export marketing department.
COMPANY PROFILE
 Incorporated in 1989 by Mr Brij Bhushan
Singal in Sahibabad.
 Other production facility at:
Khapoli, Maharashtra
THE
Dhenkanal, Orissa
FUTURE OF
STEEL....!  A leader in automobile and white goods
segment.
 A profit making and dividend paying
company since inception.
 An avid investor in technology.
CURRENT SCENARIO IN BSL
 Completion of Phase-II of Orissa plant to add up in the
production capacity.
 Export sales have fallen down:
1462.86 crores in 2009
1217.85 crores in 2010
 Domestic sales have gone up:
3946.69 crores in 2009
4785.79 crores in 2010
 Recovery of automobile and white goods sector to expected
to enhance the sales for FY 2010-11.
PRODUCT PROFILE
 Cold rolled- specialist for automobile sector
 Galvanised
Plain
Corrugated
 Bhushan Galume
 Colour coated coil
 Colour coated Tiles/ profile sheet
 Drawn tubes
 Steel stripping, wire rods, alloy billets, sponge iron, etc
CUSTOMER PROFILE
EXPORT PROCEDURE
 Buyer identification and proposal.
 Export contract:
Mode of payment
 LC- 43-45%
 Advance- 50%
 CAD- 5-7%
Documents required
 Commercial invoice
 Bill Of Lading
 Certificate of Origin
 Packing list
 Mill Certificate etc.
Contd....
Details of export items
Terms and conditions
 INCO terms.

Execution of export order:

Production and packing
Pre-shipment finance
Quality certification
Excise clearance
Preparation for Shipping:
Booking of shipping space
Forward contracts with banks
Insurance
 Contd....
Trucking
Factory stuffing- loading on trailers
ICD stuffing- loose cargo goes to ICD
Railing
Clearance from excise
Issuing of ‘Let Export Order’
Shipping
Shipping bill
Bill of lading
Custom clearance by:
Logistic service provider
Custom House Agent
Presentation of documents for negotiation
Receipt of payment
 LEARNINGS
Export Procedures
Export Marketing
Methods of Payments
SUGGESTIONS
 Clean and standardised Letter of Credit.
 Reduction in number of documents supplied.
 Try to increase export to Africa, Latin America, Oceania
and CIS countries.
 Aggressive marketing policy to:
 Improve the demand for products like Strips, tubes etc.
Attract new customers.