Scribd Logo
Upload

Welcome to Scribd!

  • PPT-Introduction To Case Study

    Uploaded by

    aaabha
    332 views7 pages
    This document provides information about a business communication course for PGDM students. It lists the faculty member teaching the course, the prescribed textbook, and suggested additional reading. It then introduces the concept of case studies, explaining that the case method is a technique for teaching people how to think and ask questions by developing skills like problem diagnosis, definition, and analysis to decide on courses of action. It outlines a four step process for reading a case and four approaches for case analysis: system, behavioral, decision-making, and strategy process.

    Original Description:

    Original Title

    PPT-Introduction to Case Study

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides information about a business communication course for PGDM students. It lists the faculty member teaching the course, the prescribed textbook, and suggested additional reading. It then introduces the concept of case studies, explaining that the case method is a technique for teaching people how to think and ask questions by developing skills like problem diagnosis, definition, and analysis to decide on courses of action. It outlines a four step process for reading a case and four approaches for case analysis: system, behavioral, decision-making, and strategy process.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    332 views7 pages

    PPT-Introduction To Case Study

    Uploaded by

    aaabha
    This document provides information about a business communication course for PGDM students. It lists the faculty member teaching the course, the prescribed textbook, and suggested additional reading. It then introduces the concept of case studies, explaining that the case method is a technique for teaching people how to think and ask questions by developing skills like problem diagnosis, definition, and analysis to decide on courses of action. It outlines a four step process for reading a case and four approaches for case analysis: system, behavioral, decision-making, and strategy process.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    PGDM-IST YEAR

    BUSINESS COMMUNICATION-
    I
    Faculty-SOUMEN MUKHERJEE
    PRESCRIBED TEXTBOOK

    BUSINESS COMMUNICATION TODAY

    - BOVEE,THILL & SCHATZMAN


    Suggested Reading:

     Business Policy and Strategic Management

    -By Azhar Kazmi


    AN INTRODUCTION TO THE CONCEPT
    OF

    CASE STUDY
    WHAT IS THE CASE METHOD
     It is the technique of teaching people, how to think and
    how to ask questions.

     It develops skills in diagnosing situations.

     defining problems.

     analyzing the sources and constraints of problems.

     developing alternative courses of action.

     and deciding on particular courses of action.


    FOUR STEP WAY TO READ A
    CASE
     First, preview by looking at the basic outline of the case.

     Second, skim to identify the key issues.

     Third, read and reread the case to develop strategic


    notes.

     Fourth, scan the case again and again, prior to the class
    discussion
    Four approaches to case analysis

     System Approach-examines the entire organization

     Behavioral Approach-examines people within the


    organization

     Decision-Making Approach-It examines on the basis of


    the decisions being made

     Strategy Process-Through strategic analysis

    You might also like