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    This document is from Amity Business School and presents on the topic of brand identity for LG Electronics. It includes definitions of key terminology like brand, brand identity, and brand image. It also discusses the importance of brand identity, Kapferer's brand identity prism model, the dimensions that make up brand identity, and how the value proposition is an important part of communicating a brand's identity to its target audience.

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    This document is from Amity Business School and presents on the topic of brand identity for LG Electronics. It includes definitions of key terminology like brand, brand identity, and brand image. It also discusses the importance of brand identity, Kapferer's brand identity prism model, the dimensions that make up brand identity, and how the value proposition is an important part of communicating a brand's identity to its target audience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views10 pages

    Brand Identity

    Uploaded by

    aashna_01
    This document is from Amity Business School and presents on the topic of brand identity for LG Electronics. It includes definitions of key terminology like brand, brand identity, and brand image. It also discusses the importance of brand identity, Kapferer's brand identity prism model, the dimensions that make up brand identity, and how the value proposition is an important part of communicating a brand's identity to its target audience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Amity Business School

    Product Brand Identity

    Presented By:
    Brand : LG Electronics Aashna Nagdev
    Varun Garg
    Presentation Layout Amity Business School

    • Terminology

    • Brand Identity

    • Importance of brand identity

    • Brand identity prisms

    • Dimensions of brand identity

    • Value Proposition
    Terminology Amity Business School

    • Brand

    • Brand Identity

    • Brand Image

    • Brand Equity

    • Brand Positioning
    Brand Identity Amity Business School

    • Brand identity is a unique


    set of brand associations that
    the brand strategist aspires to
    create or maintain.

    • These associations represent


    what the brand stands for and
    imply a promise to customers
    from the organization members.
    Importance Of
    Brand Identity Amity Business School

    • What are my core values?

    • What do I stand for?

    • How do I want to be perceived?

    • What personality traits do I want to project?


    Kapferer’s Prism Amity Business School
    Dimensions Of
    Brand Identity Amity Business School
    LOGOS Amity Business School
    Value Proposition Amity Business School

    • It is a part of Brand identity


    which needs to be communicated
    to the target audience.
    • A brand’s value proposition is
    a statement of the functional,
    emotional and self-expressive
    benefits delivered by the brand that provide value
    to the customer
    Amity Business School

    Thank You

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