Internet Marketing

2010

Information System Management

Section - B
4/30/2010
Course Instructor:

Mr. Ahmer Umer

Group Members:

Ayesha Siddique
Murtaza Asgher Ali
Naeem Ahmed
Owais Adil
Yousuf Hatim
Table of Contents
Introduction....................................................................................................................................5

What is the internet marketing.......................................................................................5

The Benefits of Internet Marketing.................................................................................5
Internet versus traditional media...................................................................................6
Three Steps to Success...................................................................................................6
Developing a Plan...........................................................................................................................7

The Importance of Measurement....................................................................................7

Business Models............................................................................................................8
One-to-one approach..................................................................................................9
Appeal to specific interests..........................................................................................9
Geo targeting..............................................................................................................9
Different content by choice.........................................................................................9
Automated different content.......................................................................................9
Aspects of Internet Marketing......................................................................................10
Website Development & Search Engine Optimization.................................................10
Submitting your Site to Search Engines and Directories.............................................11
Growing Inbound Links.............................................................................................12
Online Advertising Models........................................................................................12
Affiliate Marketing....................................................................................................13
Publishing on Third-Party Websites..........................................................................14
Permission Marketing Using Email............................................................................14
Self-Publishing Using Low-Cost Internet Tools...........................................................14
The Problem with Spam............................................................................................15
Enduring High Delivery Rates...................................................................................15
Business Blogs.......................................................................................................... 15
Google Adsense........................................................................................................ 16
Online Magazines....................................................................................................16
social marketing............................................................................................................................16

How the small companies can benefit?..........................................................................17

The options of social marketing....................................................................................17
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 Comment on other blogs...........................................................................................17
Make and share videos..............................................................................................17
Take and share photos..............................................................................................17
Join groups & mailing lists.........................................................................................17
Join social networks such as Facebook or Twitter......................................................18
Start a blog............................................................................................................... 18
Using advertising on social networks.........................................................................18
Earning with Internet Marketing..................................................................................................18

Disadvantages of Internet Marketing...........................................................................................19

Limitations....................................................................................................................................20

Conslusion.....................................................................................................................................20

References....................................................................................................................................21

Bibliography..................................................................................................................................22

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INTRODUCTION

What is the internet marketing

Internet marketing is the component of marketing that deals with the planning, pricing,
promotion, and distribution of your products and services online. Good Internet marketing
strategies clearly communicate a firm’s unique selling proposition, or the unique collection
of benefits that creates value for its customers. Everything you do to promote your business
online is Internet marketing. For example, Internet marketing strategies include (but are
not limited to) website design and content, search engine optimization, directory
submissions, reciprocal linking strategies, online advertising, and email marketing.

Internet marketing is built on the principles of classical marketing. Internet marketing is,
according to Dave Chaffey et al, 2006, using Internet and related digital technologies in
order to achieve marketing objectives. The same source explains that Internet Marketing
benefits are among offline media especially on the opportunities to:
a. Sell - Grow sales
b. Serve - Add Value (extra benefits)
c. Speak - Get closer to customers
d. Save - Save costs
e. Sizzle - Extend the brand online

The Benefits of Internet Marketing

Here are some examples of the time and cost-saving benefits of using the Internet to market
your products or services:

 The Internet is the widest channel of communication available to small businesses.

It can help level the playing field for small businesses on a limited budget that seek
to compete in large markets. No other communications medium enables you to
operate a business from your home, while giving a small business the appearance of
a larger, more established operation.

 Marketing your product or service online offers the opportunity for increased
communication with your target market through techniques such a interactive
websites, email newsletters, online surveys and forms, blogs, and discussion groups.
The Internet allows you to collect immediate feedback from your client base with
little out-of-pocket expense.

 Print marketing materials and advertising strategies can be expensive to produce

and traditionally have a short shelf life. Internet marketing techniques such as
websites, banner ads and email newsletters, can be produced at a reasonable cost,

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 can contain more timely information than print brochures, and can be immediately
and cost-effectively updated as your business changes.

Finding success online is no different from finding it offline. Choosing the right product or
service and designing an appropriate online and offline marketing mix are key to successful
Internet marketing.

Internet versus traditional media

Internet as an online medium has variety of characteristics that other media, the offline
ones, can not compete with. Some of them are:

 High interactivity

 Easy to update

 Easy to link with other information and to create a networks

 International character, accessibility

 Low degree of censorship

 Personalization – an opportunity to let the visitors to say or see what they want

Every benefits have also their negatives and the Internet is not a exception, therefore there
are some of the CONs among the offline media mentioned as well:

 Unsufficial reliability of information from some online resources

 Accessibility only on places where internet signal is available

 Unstructured Internet content; difficulties to find relevant information

Three Steps to Success

Successful marketing on the Internet is not just about advertising your website in Google or
buying banner ads on other websites. Without a quality product or service and a well
developed website, a banner ad, for example, would do you little good. To succeed online,
you must develop a comprehensive plan that includes the following:

 A solid business model and great products or services

 An effectively designed website with sales as an objective

 An online marketing strategy that suits your audience and fits your budget

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DEVELOPING A PLAN
Marketing on the Internet doesn’t consist of cookie-cutter strategies that work for everyone.
For that reason, planning is an essential step in being successful online Careful planning and
monitoring will enable you to develop a strategy that fits your needs and budget, maps your
progress, measures your return on investment (ROI), mitigates risk, and adapts as required.

When developing your plan, you’ll want to consider the following important aspects:

 Your buyers. Who are they? What activities do they do online? Identifying your
audience and their needs enables you to determine how best you can reach them
online, thereby getting the most for your marketing dollar.

 Your budget. How much should you spend and, more importantly, how much do you
have to spend? The amount you budget towards Internet marketing will depend on
how integral the Internet is to your business success. Prioritize your needs based on
your budget, projecting into the future and growing your plan as your revenues
grow.

 Your ability to support and maintain your plan. Consider only implementing
strategies you can handle. It is possible to do more damage than good to your
business if you implement techniques for which you do not have the business
processes or budget in place to support.

The Importance of Measurement

Any professional marketer will tell you that it’s not worth going to the effort of
implementing an Internet marketing strategy (which is going to cost you time and money),
without also implementing a system to track your progress and determine what is working
for your particular business. By tracking each strategy you implement, you will be able to
measure your return on investment (ROI) and determine whether or not the strategy is
effective.

What is ROI? Consider the following example: Let’s say you invest $500 in an online
advertising campaign that generates $1,500 in revenues. Your profit (sales minus
expenses), or ROI, is $1000 or 200%.

Here’s an easy way to track targeted campaigns. First, purchase a good statistics package to
measure your website traffic. The statistics generated should tell you where your website
visitors are coming from, where they are going, how long they are staying, and from which
part of your site they are leaving. Then, use dedicated promotional codes for different
campaigns that you test so that you can follow which campaigns are drawing customers to
your site.

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You may want to measure your progress weekly, monthly and yearly to determine whether
you are achieving your objectives and meeting the targets you have set for your business.

Here are some popular website analytics and statistic packages you may want to consider
using:

• WebTrends – www.webtrends.com

• DeepMetrix – www.livestats.com

• Web Position – www.webpositiongold.com

• WebSideStory – www.websidestory.com

Business Models
Internet marketing is associated with several business models:

 e-commerce — this is where goods are sold directly to consumers (B2C) or

businesses (B2B)

 Publishing — this is the sale of advertising

 lead-based websites — this is an organization that generates value by acquiring

sales leads from its website

 affiliate marketing — this is the process in which a product or service developed by

one person is sold by other active sellers for a share of profits. The owner of the
product normally provide some marketing material (sales letter, affiliate link,
tracking facility).

 local internet marketing - this is the process of a locally based company traditionally
selling belly to belly and utilizing the Internet to find and nurture relationships, later
to take those relationships offline.

 blackhat marketing - this is a form of internet marketing which employs deceptive,

abusive, or less than truthful methods to drive web traffic to a website or affiliate
marketing offer. This method sometimes includes spam, cloaking within search
engine result pages, or routing users to pages they didn't initially request.

There are many other business models based on the specific needs of each person or the
business that launches an Internet marketing campaign.

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One-to-one approach

The targeted user is typically browsing the Internet alone therefore the marketing messages
can reach them personally. This approach is used in search marketing, where the
advertisements are based on search engine keywords entered by the users.

And now with the advent of Web 2.0 tools, many users can interconnect as "peers."

Appeal to specific interests

Internet marketing and geo marketing places an emphasis on marketing that appeals to a
specific behaviour or interest, rather than reaching out to a broadly-defined demographic.
"On- and Off-line" marketers typically segment their markets according to age group,
gender, geography, and other general factors. Marketers have the luxury of targeting by
activity and geolocation. For example, a kayak company can post advertisements on
kayaking and canoeing websites with the full knowledge that the audience has a related
interest.

Internet marketing differs from magazine advertisements, where the goal is to appeal to the
projected demographic of the periodical, but rather the advertiser has knowledge of the
target audience—people who engage in certain activities (e.g., uploading pictures,
contributing to blogs)— so the company does not rely on the expectation that a certain
group of people will be interested in its new product or service.

Geo targeting

Geo targeting (in internet marketing) and geo marketing are the methods of determining
the geolocation (the physical location) of a website visitor with geolocation software, and
delivering different content to that visitor based on his or her location, such as country,
region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or
other criteria.

Different content by choice

A typical example for different content by choice in geo targeting is the FedEx website at
FedEx.com where users have the choice to select their country location first and are then
presented with a different site or article content depending on their selection.

Automated different content

With automated different content in Internet marketing and geomarketing, the delivery of
different content based on the geographical geolocation and other personal information is
automated.

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Aspects of Internet Marketing
Successful marketing on the Internet is not just about advertising your website in Google or
buying banner ads on other websites. Without a quality product or service and a well
developed website, a banner ad, for example, would do you little good. To succeed online,
you must develop a comprehensive plan that includes the following:

 A solid business model and great products or services

 An effectively designed website with sales as an objective

 An online marketing strategy that suits your audience and fits your budget

Website Development & Search Engine Optimization

Designing and building a website is only one

aspect of bringing your business online. With
billions of websites on the Internet, it’s just
as important that you ensure people can find
your website. And, since most website traffic
still comes from search engines and
directories – 98% of Internet users claim
they use search engines regularly – you may
want to focus your initial web marketing
efforts on search engine optimization. Search
engines such as Google and Yahoo index
billions of web pages and rank them
according to complex algorithms that assess
a page’s accessibility, its relevance based on
specific search terms or keywords, and
importance indicated by the number of sites
that link to it. Search engine optimization
(SEO) refers to the work that is done to a website to ensure it gets noticed and ranked
highly by search engines. Ideally, you want to strive for a top ten ranking, because studies
have shown that most search engine users don’t scroll past the first page of results. Keep in
mind, SEO is not an exact science, and as such, SEO specialists often use slightly different
methods. That said, generally, SEO includes:

 Building a website using “search engine friendly” coding techniques that minimize
the use of Flash and frames

 Researching appropriate search terms – called “keywords” or “keyword phrases” –

that fit the target market

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  Incorporating keyword-rich content into a website’s domain name, meta tags, title
tags, alt tags, headings and overall content, and ensuring that content is updated
regularly.

 Submitting the website address to search engines

 Developing a reciprocal linking strategy with other websites to grow quality

inbound links to the site

Submitting your Site to Search Engines and Directories

The question is often asked: Do I have to submit

my site to engines/directories for the search
engines to find me? The answer is, yes and no.
Some engines will find and list your site on their
own, some require you to register, and others offer
a combination of both. Further, some registration
procedures are free and some require that you pay
to be listed. In short, there are two kinds of search
engines out there.

 Crawler-based search engines, like

Google, are those that use automated,
computer generated indexing systems. These engines use software to “crawl” your
website, index relevant content and keywords, and follow links. The software will
look for patterns or repetition in your content in order to determine the website’s
purpose. These engines do not require you to do anything other than upload your
“optimized” website to the Internet and wait for them to find it. Since it may take a
few months for the engines to crawl your site naturally, however, they also offer you
the opportunity to submit your URL (website address) in the hope of being ranked
more quickly. Failing that, you can always purchase paid placement in some engines
such as Google and Overture.

 Human-powered directories, like Yahoo’s Directory, are those that use humans to
index website listings. These engines are actually called directories and require you
to submit your URL and wait for the directory editors to assess and index your site
based on perceived relevancy. Sometimes this proce dure is free, and sometimes
you have to pay a fee for the privilege of being reviewed. Here is a list of the most
popular search engines and directories you’ll want to consider:

• Google – www.google.com

• Yahoo – www.yahoo.com

• MSN – www.msn.com

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 • Teoma – www.teoma.com

• Overture – www.overture.com

• Open Directory – http://dmoz.org/

• AltaVista – www.altavista.com

• Inktomi – www.inktomi.com

Growing Inbound Links

It should be emphasized that the more quality inbound links your website has, the more
likely it is to be deemed “important” by the search engines. Therefore, a good SEO package
includes the development of a quality linking strategy. This is a technique that connects
your website to other relevant websites, through the placement of text-based links.

To begin, consider linking with complementary businesses and industry associations. This
is as easy as sending out a personalized email requesting a link on another website. Keep in
mind, particularly for those just starting out, linking strategies are usually reciprocal. So, be
prepared to offer a link on your own site in exchange for the link you hope to receive.

Online Advertising Models

In addition to optimizing your website and increasing your site traffic through search
engines, consider advertising on third-party websites and in search engines using a
combination of banner advertisements and text links.

 Graphical banner advertisements,

pop-ups and text based ads are online
ads that are placed on third-party
websites that link back to your website.
The ads are designed to encourage users
to click through to your site to learn
more and, ultimately, to buy. These ads
can be set up for a fee – pay-per-click,
payper- lead, pay-per-sale – or they can
be part of a reciprocal ad exchange with
an online “partner,” where you place
your partner’s ad on your website in
exchange for your partner doing the
same.

 Paid advertising in search engines.

Above, we mentioned briefly that some
search engines offer marketers the
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 opportunity to buy guaranteed search engine listings through the purchase of
keywords. Google, for example, has a paid solution called Adwords – think of it as
pay-per-click advertising in its simplest form. Google allows advertisers to bid for
“sponsored links” – paid listings across the top and down the right side of Google's
search results – on a per-bid basis. As an advertiser, you decide what keywords you
want to “bid” on, how much you are willing to pay per click back to your website,
and how much you are willing to pay in total per day – USD $1? $10? More? Less?
It’s completely up to you.

Paid search engine listings are a quick, cost-effective way to get your site into search
engines, without the wait associated with “natural” ranking.

Affiliate Marketing

Affiliate marketing is a marketing

practice in which a business
rewards one or more affiliates for
each visitor or customer brought
about by the affiliate's marketing
efforts. Examples include
rewards sites, where users are
rewarded with cash or gifts, for
the completion of an offer, and
the referral of others to the site.
The industry has four core
players: the merchant (also
known as 'retailer' or 'brand'),
the network, the publisher (also
known as 'the affiliate') and the
customer. The market has grown
in complexity to warrant a
secondary tier of players, including affiliate management agencies, super-affiliates and
specialized third parties vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree,
because affiliates often use regular advertising methods. Those methods include organic
search engine optimization, paid search engine marketing, e-mail marketing, and in some
sense display advertising. On the other hand, affiliates sometimes use less orthodox
techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing—using one website to drive traffic to another—is a form of online

marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and
website syndication capture much of the attention of online retailers, affiliate marketing
carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers'
marketing strategies.
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Publishing on Third-Party Websites

Another, often overlooked, but cost-saving method of marketing your business online is by
publishing editorials in third-party e-zines, e-newsletters and on information-based
websites. Just as editorials in offline media can help position you as an expert in your field
and drive readers to your website, providing articles written (or ghost-written) by you to
targeted online media can also drive traffic to your website, often with no out-ofpocket
expense. Just remember to include a short biography that outlines what you do and a link to
your website at the bottom of each article you publish.

Permission Marketing Using Email

Permission-based email marketing can be a low-cost and very effective component of your
web marketing strategy. It can help to build a relationship between your business and
target market, and can drive traffic back to your website. Email marketing can consist of
direct email blasts and sales letters, personalized auto-responders, and/or email
newsletters.

If you have the budget and don’t have the time, you can certainly hire a freelancer or a firm
to conceptualize, develop and publish your email messages for you. Although, for\ many
small businesses, the costs associated with fully managed solutions are simply too high. The
advantage to email marketing is that you can choose a do-it-yourself option, where you do
all of the work, or part of it yourself, saving hundreds, even thousands of dollars.

Self-Publishing Using Low-Cost Internet Tools

There are a number of very easy to use self-publishing solutions available to small
businesses. The costs of these tools are low – from USD $20 per month and up – and they
are usually offered at a monthly or per-1000 email rate.

The solutions are hosted entirely online, allowing you access from any computer connected
to the Internet. Further, they are designed for small business owners with little technical
knowledge. At a minimum, they offer a database, where you can house and manage your
email addresses, a selection of HTML templates for your email messages, the ability to
import your own templates, plain-text options, testing functions, and added extras such as
customizable auto-responders and forward-to-a-friend and unsubscribe features.

You may even find an email publishing tool designed specifically for your industry. For
example, the real estate industry has a number of do-it-yourself and fully managed email
newsletter solutions available, some of which even include “canned” articles that users can
choose to include in their own newsletter. Here are some popular self-publishing solutions
to consider:

• Constant Contact – www.constantcontact.com

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 • MyMailOut.com – www.mymailout.com

• Topica – www.topica.com

• Microsoft – www.microsoft.com/smallbusiness

The Problem with Spam

It must also be noted that more and more email marketers are struggling with spam filters,
which are designed to protect email users from unscrupulous and unsolicited advertising.
The problem arises when spam filters do such a good job that they succeed in filtering out
legitimate marketing messages that email recipients have requested to receive.

Unfortunately, as spam proliferates, as it undoubtedly will, the filters will only become
better, causing email marketers to scramble to devise new ways to get their messages out to
the public.

Enduring High Delivery Rates

The easiest way to ensure that your emails will be delivered is to get permission from your
client base to market to them through email. Getting permission is critical, particularly since
new privacy legislation was introduced in 2004, which regulates how businesses collect,
store and use their customers’ personal information. This includes email addresses.

Getting permission may mean asking in advance if you can send emails for a specific
purpose, and requesting that your email address be flagged as legitimate in the recipient’s
list to ensure your messages bypass any filters s/he may have installed.

Currently, it also seems that HTML emails are becoming caught in spam filters more readily
than plain-text emails. This may mean that a simple, plain-text email containing a link to an
online message is the most effective method for getting your message out. Alternatively, you
can test your email messages for deliverability using software such as SpamCheck
(http://spamcheck.sitesell.com) which checks your emails’ subject lines and body copy for
filter triggers.

Business Blogs

A blog or weblog is simply a web page that scrolls chronologically like a journal and
contains links to other websites of interest. Blogs, as creative online journals, have been
used by technical specialists for a number of years, but business blogs, or b-blogs are just
now making inroads into the mainstream. As an alternative, low-cost (or even free) means
of electronic communication, blogs can make up a significant part of your overall marketing
strategy. Although b-blogs carry an inherent marketing focus not found in creative weblogs,
their casual structure provides the opportunity to connect with readers on a more
immediate and personal level than traditional websites and newsletters allow.
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Since blogs are generally “do-it-yourself” solutions, they can simplify and speed up the
online publishing process, allowing users to disseminate information in the most timely
manner available. Here is a list of websites where you can learn more about blogging:

• www.blogger.com

• www.bloglines.com

• www.spaces.msn.com

Google Adsense

With this program you'll have ads of other

websites appear on your site. Each time one
of these ads is clicked you'll make money.
How much varies depending on the
keyword associated with the ad. You can
block out your competitors so they don't
app ear on your site. The flip to this is when
you purchase ads which will appear on
other websites creating a link back to your
site and improving your search engine
ranking. These ads are not annoying like
some styles like popups. In fact, they can be
very effective at generating targeted traffic.

Online Magazines

You buy ad space for a fee much like you would for a print magazine. The fee depends on
how much traffic the magazine generates. You can do an excellent job of targeting your ads
to your desired market.

SOCIAL MARKETING

Social marketing has its roots in the 1970s, when Philip Kotler and Gerald Zaltman realized
that the same marketing principles that were being used to sell products to consumers
could be used to "sell" ideas, attitudes and behaviors. Kotler and Andreasen define social
marketing as "differing from other areas of marketing only with respect to the objectives of
the marketer and his or her organization. Social m arketing seeks to influence social
behaviors not to benefit the marketer, but to benefit the target audience and the general
society." (Weinreich, 2006)

How the small companies can benefit?

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The small business can be in an advantage ahead of large companies in the area of social
media marketing. What has to be the input of small company into social-based internet
activities? You need to invest such time and effort that will be at least equal to the return of
investment. The return of investment can be shaped into increasing brand awareness,
website traffic or search engine optimization, that has also an impact to the previously
mentioned traffic.

The options of social marketing

A small business or self-employed person can use following tactics how to increase business
success:

Resource: based on (McGee, 2007)

Comment on other blogs.

You have great chance to increase direct traffic to you website when you comment by
putting interesting and professional opinion into a discussion. It is always important not to
forget to add after your name the website address or short sentence about your company.

Make and share videos

The current phenomenon of watching and uploading videos on Internet can be beneficial to
your business as well. Shoot a short video (usually up to 3 minutes) with usage of your
products in interesting way and put it on video-sharing servers like Youtube.com
(www.youtube.com) or Stream in the Czech market. The video can be easily seen by large
number of visitors that will recognize your brand, your product and they have a chance to
get a positive opinion about your company which can potentially conclude in a purchase.

Take and share photos

Using Rajče (www.rajce.net); Flickr (www.flickr.com) or similar sites for presenting

interesting photos of your products that shows an unique selling proposition can increase
direct traffic to your business website

Join groups & mailing lists

Building a network of contacts that knows your company and your products means
consequently that these people can easily consciously or unconsciously prefer your
company before others, because simply they know you. Moreover, people in groups can
share their opinions on your products and increase the positive branding impacts.

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Join social networks such as Facebook or Twitter

Social networks can be defined as a network that refers

to a number of websites designed to create online
communities. These communities can be focused on
different goals, areas of interests or just with a focus to
let the people interact.

What is the potential benefit for small companies? You

can create your own group on Facebook and present
your product, publish interesting news and build a
community of interested people. These people can
increase the number of your potential customers as
well as to broaden positive opinions on your products.
These social networks also offer usually a space for advertising that can be highly targeted
as the social network providers usually knows a relatively detailed information about their
members.

Start a blog

As McGee notes to this issue, to start blogging is a great way to open up a dialogue with your
customers, and that connection is the reason social marketing exists. The blogging servers
are usually provided for free – an example is Wordpress (www.wordpress.com), where you
can create your own blog and start to publish a content almost immediately. But the one
eternal truth exists – you have to publish on Internet something interesting that will build a
traffic to your site and raise a positive opinion on your company otherwise a blogging for
business purposes will be probably only waste of time.

Using advertising on social networks

In addition, there are a variety of social network types, including sites where the main
purpose is social networking, sites where social networking is one of several activities and
vertical social networks. Additionally, there are marketer-specific social networks,
according to (eMarketer Inc., 2008). The table below shows the rapid progress in social
networks advertising within four years.

EARNING WITH INTERNET MARKETING

Breaking the cliches like reselling stuff on e-bay, data entry, web designing, programming
and selling photos on stock photography sites there are better but little known ways to earn
the extra bucks. Just as everything else is evolving so are the methods to make money
online. Internet marketing has become the most important activity with every business
trying for the top search engine ranking for its website.
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It is actually a blended mixture of various internet marketing and search engine techniques
that ensures a good search engine ranking. But, it also becomes difficult for companies to
invest their time and money for this purpose. Therefore, these organizations seek help of
people who can facilitate them in internet marketing. The best part is, you get paid for it.

Domain name flipping

This refers to searching and locating unused websites with recognizable identifiers and
purchase them. These domain flippers then update and enhance the same website making
them user friendly and increasing their search engine rankings. This increases the site's
popularity and business. They can then resell this domain name for many times more than
the price they purchased it for. This can fetch in more money than you can magine.

Blogging

Blogging can help you earn money. That being said often, what most of you don't know is
exactly how to go about blogging to earn:

Blog on a topic you strongly feel you have an edge over others. It could be on pet care,
gardening or mountain climbing and relate to the reader.

Do not have blank banners on your blog. Add an “advertise here” page on your blog instead.

Add “share” buttons at the bottom of the page of your blog. Someone may just help get more
traffic through Stumbleupon or Digg.

Freelance

There are numerous sites where you can sign up for free for freelance writing. If you love to
write or are already in a profession related to writing then this one is the most easy option
for you. With millions of freelancing jobs for writers listed on the internet, you just a click
away from opening a window of opportunity for yourself. Though is somewhat related to
blogging but, it requires more skill and experience than blogging.

Affiliate marketing

Affiliate marketing refers to a process in which an affiliate helps a business gain more
traffic. The business pays the affiliate on the basis of per click or each sale achieved due to
the affiliate's efforts.

DISADVANTAGES OF INTERNET MARKETING

There are few disadvantages of Internet marketing. Though cost effective and time saving,
internet marketing is not always free. Hardware safety and quality assurance, software that
facilitates the unique business requirements, setting up or tagging with online payment
channels, online distribution costs, maintenance of site and upgrading are all the
requirements for a successful sustaining business on the net.

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Moreover, there are not many people who will enroll as loyal customers in your customer
database. While this number grows over the years with time, you will do well to depend on
some offline complementary methods that enhance your customer database. Striking a
balance between offline efforts and continuing online efforts or a combination of the two
actually helps you to highlight your market presence as an entrepreneur.

Internet as a virtual marketplace is still not very acceptable to orthodox buyers who prefer
physical interaction and physical review of goods/ services before buying them. Building up
the trust that interactions in the virtual world are real and honest is an ongoing process and
it would require some more time to achieve this dependence on internet marketers.

There is a lot of competition in e-marketing. People are trying hard to promote diverse
products and locate the right niche audience. Since internet marketers do not have faces, it
is very difficult to identify with their brand and services unless their sites are exceptionally
designed to facilitate more and more user participation and understanding. Marking your
presence through your brand and USP could be virtually challenging and time taking
process.

LIMITATIONS
Internet marketing requires customers to use newer technologies rather than traditional
media. Low-speed Internet connections are another barrier. If companies build large or
overly-complicated websites, individuals connected to the Internet via dial-up connections
or mobile devices experience significant delays in content delivery.

From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on"
tangible goods before making an online purchase can be limiting. However, there is an
industry standard for e-commerce vendors to reassure customers by having liberal return
policies as well as providing in-store pick-up services.

A survey of 410 marketing executives listed the following barriers to entry for large
companies looking to market online: insufficient ability to measure impact, lack of internal
capability, and difficulty convincing senior management.

CONSLUSION
Internet as a worldwide online medium is accessible for anybody anywhere and social
media marketing gets people together more than ever. However, the business opportunity
of social network development is influenced by variety of very important factors that makes
the topic difficult to evaluate without in-depth research. Therefore a sophisticated
marketing research should be conducted and its outcomes should be used for marketing
plan and business plan of the Website. Assuming that the Website will be accessible from
more than just one country there is high importance to conduct a market research for
international market as well as to evaluate every opportunity how to promote the Website
on Internet.

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REFERENCES
Ezine Artices

Submitted: August 18, 2008

Available on: http://ezinearticles.com/?8-Popular-Types-of-Internet-

Marketing&id=1419260

Wikipedia

Links:

http://en.wikipedia.org/wiki/AdSense

http://en.wikipedia.org/wiki/Internet_marketing

http://en.wikipedia.org/wiki/Affiliate_marketing

About.com

Link:
http://marketing.about.com/od/internetmarketingstrategy/Internet_Marketing_Strategy.h
tm

eMarketer Inc.

Accessed: September 28,2008

Available on: [http://www.emarketer.com/ ]

Google Inc.

Accessed: September 28,2008

Available on: [http://www.google.com/ ]

Internet Center for Management and Business Administration, Inc.

Accessed: September 28,2008

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Available on: [http://www.quickmba.com/marketing/research/ ]

Inspiro Solutions website

Accessed: September 28,2008

Available on: [http://www.inspiro-solutions.cz/ ]

Seznam, a.s.

Accessed: September 28,2008

Available on: [http://www.seznam.cz/ ]

BIBLIOGRAPHY
Dave Chaffey et al, 2007, Internet Marketing, 3rd edition, Pearson Prentice Hall,
United States of America

Edexcel HNC & HND Business, 2004, Marketing. BPP Professional Education, London

Edexcel HNC & HND Business, 2004, Organisation and Behaviour. BPP Professional
Education, London

Kotler P & Keller K L, 2006, Marketing Management, 12th edition, Pearson Prentice
Hall, United States of America

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