PAGE DESCRIPTION

12
WAYS TO DRIVE TRAFFIC
TO YOUR MEDSPA WEBSITE

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INTRODUCTION

Developing a Strategy
Keeping a medical spa business running is not an easy job.
The medspa industry is fast growing and that means an
increase in competition too. You always have to keep up
with the trends in order to stay above the competition. It’s
easy to get drowned out and lose visibility- and that will
negatively affect your business. Having a good marketing
strategy can help you increase the traffic to your website
and in the long run, more sales for the medspa.

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TABLE OF CONTENTS

TABLE OF CONTENTS
CONTENT MARKETING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
PAID ADVERTISING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
PROVIDE QUALIT Y CONTENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
OPTIMIZE YOUR WEBSITE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
ONLINE REPUTATION MARKETING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
EMAIL MARKETING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
YOUR WEBSITE’S NAME AND BRANDING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
BUSINESS LISTINGS AND DIRECTORIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
ONLINE & OFFLINE TACTICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
SCHEMA MARKUP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
TRADITIONAL ADVERTISING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
RESEARCH COMPETITORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

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CONTENT MARKETING

1 | CONTENT MARKETING
Blogging is a great way to attract traffic to your website. Creating
quality content gives your business the credibility it needs to attract
traffic. Digital content marketing for luxury brands such as medspas is
a great way to connect with potential patients and inform them about
the services offered by your business.

Consider Guest Blogging:

You can request industry leaders, local businesses and respectable

bloggers to do guest posts on your website. They are likely to share
the posts among their networks and therefore increase your traffic.

It is also an opportunity to link their websites back to yours.

You can also look for opportunities to do guest posts on other

reputable blogs as it establishes you as a thought-leader and it is
likely to spark an interest in your own website. It also improves the
credibility of your business.

Relevance and authority have been proven to increase website traffic.

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PAID ADVERTISING

2 | PAID ADVERTISING
Paid online advertising can help you improve on the traffic to your
medspa website. There are various ways to do paid ads including:

PAY-PER-CLICK (PPC)
Pay-Per-Click (PPC), appear on the top of search results based
on your keywords. It is much easier to target your audience by
demographics such as location. Some of the most common
avenues for PPC include Google Adwords, Bing and Yahoo!

SOCIAL MEDIA ADS

Social media platforms such as Facebook, Twitter, Instagram and
LinkedIn offer opportunities for paid advertising. They help in
increasing the visibility of your social media profiles and website.

RETARGETING ADS
Retargeting is a way of placing ads so that people who were on your
website can see it again when they are on other sites or platforms.
It is a way of reminding them of your website and giving them the
option of going back to it with a single click. It helps keep your
brand in the front and leads to increased traffic.

NATIVE ADS
Native Ads are placed on other websites to provide informational
content about your website. It can be an infographic, article or
video that links back to your website.

When doing paid ads, you need to consider the ad design, content,
positioning and targeting, keyword selection and campaign
management. The benefit of paid advertising is that the results can
be measured and you can tweak them whenever necessary.

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PROVIDE QUALIT Y CONTENT

3 | PROVIDE QUALITY CONTENT

The importance of having quality content on
your website can never be understated.

Visitors want content that they can relate to and easily digest. It
may be tempting to use industry language to sound knowledgeable,
but it will drive away traffic if they can’t understand what you are
talking about.

It is also important to tailor the content to your audiences’ needs.

Develop personas that fit into your audiences. It may take a lot of
resources to conduct research on your target audience’s personas,
but it will be worth it. Understanding your audiences’ demographics
and behaviors will help you tailor your medspa website content to
their needs and attract more traffic.

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PROVIDE QUALIT Y CONTENT

Long-form content is known to rank better on search results

but tends to be boring to the visitor. You can spice things up by
providing visual content on your website too.

Videos, photos and infographics are attractive and engaging.

They will boost your website visibility and traffic. You can provide
a lot of content in very little time through videos. You can offer
DIY skincare routines on video or live stream a medspa procedure.
People are more likely to visit your website to learn more. You
can also share before and after photos, but remember that it is
important to seek the consent of the clients you’ll use their photos.

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OPTIMIZE YOUR WEBSITE

4 | OPTIMIZE YOUR WEBSITE

It is important to remember that your website is still your top
medspa marketing tool. For any potential client looking to receive
a treatment at your practice, they must first be convinced that you
are professional and can deliver the results they want.

Your website is the best place to start.

By personalizing your website, you can greet your customers

when they sign into your website. Try offering a free consultation,
show successful before and afters, and most importantly, show
testimonials of happy clients who have visited your practice before.

You may also consider adding a live chat for clients who are not
ready to commit to a treatment, but may have questions about
your practice or office policies.

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OPTIMIZE YOUR WEBSITE

There are a multitude of other ways you can

optimize your medspa website including:

63.4
Youtube and video integration
%
Special offers and discounts

Mobile first approach number of people who

browse the internet from
Social media integration their mobile devices

Since most medspa websites contain a lot of images and videos,

it is important to ensure it is easily accessible to mobile visitors.
Search engines will place non-responsive websites lower in search
engine rankings, which ultimately leads to a drop in traffic.

The number of people who browse the internet from their mobile
devices has grown over the years and now stands at 63.4%,
according to Statistica.

This means that a mobile-friendly website is no longer an option, but

a must-have.

It is also important to have a secure website. Your website visitors

are likely to purchase your medspa products online and an
insecure website will scare them away. You need to give people
assurance that their personal information is not at risk of malicious
characters. Investing in website security certificates will pay off in
terms of traffic and leads.

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ONLINE REPUTATION MARKETING

5 | ONLINE REPUTATION MARKETING

Online reviews play a big role in search rankings. Search engines
only want to give their users the most reliable results when they are
looking for a service such as a medspa. If your medspa business has not
leveraged on that, now is the time to start.

Positive reviews mean a good reputation and that is likely to attract

traffic. Statistics show that 90% of potential customers read online
reviews and 67.7% will make a purchasing decision based on the reviews.

90 67.7
% %

of potential customers will make a purchasing

read online reviews decision based on reviews

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ONLINE REPUTATION MARKETING

Respond to negative reviews as soon as you can as it gives the

reassurance that you value customer feedback and are working on
improving your services.

It is important to have a strategy to politely encourage customers to

leave their reviews – whether they are happy with the service or not.
You can capture their email addresses and send a follow-up email
asking them to leave a review. Be sure to include your websites, social
media pages and online directories such as Yelp and TripAdvisor where
they can leave a review.

Provide the exact link so it is easier for them to just click on it.
Suspicious reviews are always treated as spam by search engines.

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EMAIL MARKETING

6 | EMAIL MARKETING
One of the benefits of email marketing for any medspa is that it is
an effective and inexpensive way to reach out to prospects for your
medspa. The right email marketing strategy will get you organic
traffic and qualified leads.

You can use email to inform subscribers of new products or offers.

The best thing about email marketing is that you can always
customize the message to the recipient’s interests so it is easy
to keep everyone engaged. It is a proven marketing strategy that
has always bore fruits. Be as creative as you can with your email
marketing.

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YOUR WEBSITE’S NAME AND BRANDING

7 | YOUR WEBSITE’S NAME AND BRANDING

It may not mean much to you, but how you name and brand your
medspa website matters a lot when it comes to driving traffic to it.
People care about their self-image and are unlikely to share links that
sound funny and suspicious. Is the name relatable to the services you
provide or someone may mistake it for a veterinary website? The name
should be professional, easily recognizable and identifiable.

While your medspa promotes the physical wellbeing of your clients, let
your website promote mental wellbeing. The name and branding should
ooze positivity if you are to attract traffic. The business logo should be
simple and perfectly placed on the website. The medspa business is all
about aesthetics, so don’t allow your website to be offputting.

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BUSINESS LISTINGS AND DIRECTORIES

8 | BUSINESS LISTINGS AND DIRECTORIES

Online business listings and directories help with search rankings
and drive more organic traffic to your website. The more credible
your listing is, the higher chances of you have appearing in the top
of Google search rankings.

Some of the top citations include:

Google My Business

City pages

Yelp

Foursquare

Superpages

Yellowbook.com

Google My Business allows your customers to give online reviews

about the business. Positive reviews contribute towards good SEO
ranking. You can also publish posts on Google My Business which
contributes to visibility and organic traffic to your website.

Ensure you provide as much information as you can on these citations.

If you are based in different locations, add all the locations in the
listings and provide good descriptions. Provide correct and consistent
Name, Address and Phone Number (NAP) across all the listings.
For example, 114 1st Avenue and 114 First Avenue is not a consistent
NAP. Inaccuracies and inconsistencies will only hurt your SEO
ranking and traffic.

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PROVIDE A PERFECT BLEND OF ONLINE AND OFFLINE WORLDS

9 | PROVIDE A PERFECT BLEND OF ONLINE

AND OFFLINE WORLDS
You can exploit your repeat customers to increase your website
traffic. You can do this by ensuring that what they see online is
what they get when they visit the shop.

Provide an option for them to subscribe to the latest offers and deals
via email.

When they engage your medspa on social media, encourage

them to use specific hashtags that are specific to the medspa. It
helps increase visibility and traffic in the long run. You can also
host online forums to provide informative insights to those who
are interested in medspa services. Be as engaging as you can and
answer as many questions as possible. Ensure that decorum is
observed on those forums.

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SCHEMA MARKUP

10 | SCHEMA MARKUP
Schema is very important for a medspa website. It is a code on
your web pages that will help search engines to retrieve information
about the website during SEO ranking.

Some of the most commonly used schemas include:

Address

Organizational information such as business name and phone number

Product information, for example, pricing and stock

Event schema that includes details of the date and time of the event.

Schema markups will help you clarify to search engines that your
website is a medspa, therefore likely to appear in the top results
when people such for medspa services. You can also use it to
promote events related to your medspa business.

The snippets and images in schema also make your website more
attractive and engaging to visitors. Unfortunately, studies indicate
that only 31.3% of websites have made use of schema markups. So
you have an opportunity to get one over your competitors.

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TRADITIONAL ADVERTISING

11 | TRADITIONAL ADVERTISING
Just because you are in a digital platform doesn’t mean that
traditional advertising can’t make a contribution. Your medspa
website can still benefit from traditional advertising such as print
ads, billboards, and TV and radio advertising.

Traditional advertising helps create brand awareness to the masses

who digital advertising may not reach.

When using these forms of advertising, it is important to mention

that more information can be obtained from your website in
order to boost traffic. Give offers and takeaways that can only be
redeemed on the website. Keep an open mind so that you are able
to learn and keep up with emerging trends in traditional advertising.

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RESEARCH ON YOUR COMPETITION

11 | RESEARCH ON YOUR COMPETITION

Regularly visit your competitors’ websites and see what they are
doing differently that you could incorporate on your website. There
is always something you can learn from your competitors. Among
the things to focus on when researching your competition is the
type of keywords they use on their website. However, be cautious
not to copy all their ideas and transfer on to their website. The
purpose is to improve on what they are offering to website visitors
so that you can have the upper hand on search engines.

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PAGE DESCRIPTION

Getting started on your

Medspa marketing campaign
There are many factors to creating and maintaining successful
digital marketing campaigns for your medical spa. By launching
well-rounded marketing strategies, you can attract more
clients to your medspa and grow your business immensely.

I invite you to schedule a free consultation with me to learn

how our team of marketing experts can help your business
succeed through digital marketing.

Best Wishes,

Frank DePino
Mediaboom | Principal & Founder
P: 203.453.3537
fdepino@mediaboom.com
73 Church Street, Guilford, CT 06437

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THANK YOU
Mediaboom is a full-service digital agency comprised of creative,
technical, and marketing professionals specializing in building leading
brands online. Our services include everything from conception to
production to analysis; from branding and identity, to websites, digital
marketing, design, and content creation.

Some of our clients include: Four Seasons, JW Marriott, Musha Cay,

Stihl, Jim Beam, Wyndam, Hyatt, Cleveland Clinic, Guess, and AriZona.

MEDIABOOM

73 CHURCH STREET, GUILFORD, CT

WWW.MEDIABOOM.COM

INFO@MEDIABOOM.COM

203.453.3537

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