LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than
Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests,
industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment
for the Course)

ACADEMIC ACTIVITY NO 2

Lovely School of Business Department of ECONOMICS

Name of the faculty member Chander Shekhar Dogra
CourseNo.ECO-519 Course Title:Economics for Managers
Class: MBA Semester Section
Batch 2010
Max. Marks: 15
Date of Allotment Date of Submission

Important: To be read before filling up the Plan format.

1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case
study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc
to be undertaken as a part of the continuous assessment for the Course should be prepared
separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization
based, please specify the organization with respect to the assignment. Absolute theoretical
academic assignments, which involve only copying from the books, should be discouraged. Model
*(Method/Pedagogy) used in allotment and evaluation of the assignments should also be specified
in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of
assignment should be different or the organization on which the assignment is based should be
different.
9. Students will be given a company to analyze and understand the market structure in which it is
lies. The students will be expected to demonstrate an understanding of the subject and its application to
contemporary issues.
10. Objective of Academic Activity: To understand the concepts and practical applications
of Economics for Managers.

Date: Sig. of Faculty member

 HW 2

Analyze the following companies in the context of the market form in which they lie.
Discuss the features of the company clearly explaining why you believe that the company
lies in that particular market structure. Discuss the competitive landscape of the company
by analyzing its key competitors. Trace the growth of the company and the industry in
the last five years.

1) Airtel
2) Pizza Hut
3) Indian Railways
4) Kingfisher Airlines
5) Google
6) TATA Steel
7) Wal Mart
8) Nokia
9) State Bank of India
10) Maruti Suzuki
11) Ranbaxy
12) Microsoft
13) Hindustan Lever
14) Hero Honda
15) Air India
16) Infosys
17) Dell Computers
18) Pantaloons
19) Share khan
20) Kohinoor Basmati