Professional Documents
Culture Documents
2
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India fact sheet
3
Copyright © NASSCOM 2008
The Indian economy at a glance (1/2)
Real GDP growth Composition of India’s GDP, 2007
Percentage, 1991-2007
( ) - share in 1991
Manufacturing Agriculture
India
Developing
World
Average
Developed
Services
World
Average
The Indian economy has experienced rapid growth buoyed by a shift from an
agriculture to a services-led
The Indian economy economy rapid growth buoyed by a shift from an
has experienced
agriculture to a services-led economy 4
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The Indian economy at a glance (2/2)
Macro-economic indicators FDI confidence index, 2007
Low 0-3 scale High
Fiscal deficit (% GDP) Exports (US$ billion)
Credit ratings
Rating S&P Moody’s Fitch
The rapid growth of the Indian economy has been driven by a unique combination
of
Theprogressive liberalization…
rapid growth of the Indian economy has been driven by a unique combination
of progressive liberalization… 6
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Key drivers of rapid growth (2/4)
Inherent lower-cost economy Impact
• Sustained growth in exports - reputation as
US/India GDP (PPP) ratio
low-cost, high quality sourcing destination
for goods and services
Sustained PPP
advantage India exports, US$ billion
China 16.5
India
Europe
SE Asia
Latin Am.
USA
Japan
…along with the significant advantage of a large & young working-age population
with a strong
…along domestic
with the consumption
significant group
advantage of a large & young working-age population
with a strong domestic consumption group 8
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Key drivers of rapid growth (4/4)
Global working age population 2020
UK -2 Mn
0Mn Russia
Ireland Czech -6
RepublicTurkey Mn
-1
US * Mn Iraq 2Mn
-17Mn China
-3 Mn 2Mn Israel Pakistan -10 -9 Mn Japan
-2 Mn Mn
0Mn Iran 19 5Mn
* -5.6 m France Italy 3Mn Mn 7
in 2010 5Mn
Mn
Philippines
4Mn
47 Bangladesh
Mn
Mexico Egypt 4Mn
India Vietnam
1Mn
Malaysia
3Mn 5Mn
Indonesia
Brazil
Source : BCG
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Agenda
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The Indian IT-BPO industry at a glance
Indian IT-BPO Sector Exports
Revenue Aggregate and Share of GDP
Domestic
US$ billion, percentage Percentage of GDP
5.2% 5.5%
4.7%
4.1%
3.6% 33% 64.0
12
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Employment
• ~2 million
professionals
employed directly
• Indirect
employment ~4x, ~2mn
creating additional
7-8 million jobs
FY2007 FY2008E
Direct employment to reach nearly 2 million; indirect job creation estimated at 7-8
million
Direct employment to reach nearly 2 million; indirect job creation estimated at 7-8
million 13
Copyright © NASSCOM 2008
Exports
Sourcing model
100% = US$ 64 billion Indian Providers
Global Captives
Global Providers
28% IT*
12%
18%
Exports 62-66%
30% 70%
BPO 28%
27.5
29%
%
28%
40%
Domestic 34-38%
Market ** 32%
Export revenue remains the mainstay with steady growth across segments;
Industry structure
Export revenue is well-balanced
remains between
the mainstay Indiangrowth
with steady and Global providers
across segments;
*Includes product development and engineering
Industry structure is well-balanced between Indian and Global providers
** Negligible 14
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Domestic market
• Increased consumption of
Exports 62-66% goods and services
43%
• Growth in tech-related
spends by enterprises
38%
• Internet connectivity
Domestic 34-38%
Market 44%
Source: NASSCOM
UK 18% UK
Continental
Europe
US 36%
APAC
US 61%
Source: NASSCOM FY2007 Indian IT-BPO Exports grew at a CAGR of 35% over FY2004-07
While US and UK remain the dominant markets, the industry is steadily increasing
its exposure
While US andtoUK
other geographies
remain the dominant markets, the industry is steadily increasing
•Excludes hardware exports
its exposure to other geographies
1 Top 3 countries include Germany (~2.5%), Netherlands (~2%), Switzerland (~1%)
2 Top 3 countries include Australia (~1.5%), Japan (~1.5%), and Singapore (~1.3%) 16
Copyright © NASSCOM 2008
Vertical exposure
FY2007 Airlines and
Transportation
3%
Healthcare Other
3% 5%
Construction and Utilities
• Banking, Financial
4% Services, Insurance and
BFSI Hi-tech / Telecom
40%
Media, Publishing and
Entertainment
account for nearly 60%
3% of Indian IT-BPO exports
Retail
8% • Manufacturing and retail
are other large sectors
• Airlines, media,
Manufacturing healthcare and utilities
15%
are some emerging high-
growth sectors
Hi-tech / Telecom
19%
Source: NASSCOM
Vertical market exposure for industry exports is well balanced across several
mature
Verticaland emerging
market sectors
exposure for industry exports is well balanced across several
* Excludes hardware exports
mature and emerging sectors 17
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Service portfolio
BPO EXAMPLE
Source: NASSCOM
Source: NASSCOM
Export growth is also being supported by increasing breadth and maturity of the
service portfolio…
Export growth is also being supported by increasing breadth and maturity of the
service portfolio… 18
Copyright © NASSCOM 2008
Buyer needs
Over 77 cities*
across more than
25 countries
Progressive near-shore
expansion to enhance
“follow-the-sun” and
“multi-lingual” capabilities
Bangalore 36%
Hyderabad 14%
Chennai 15%
Others 3%
Source: NASSCOM
The industry is well spread across multiple Indian locations. Additionally, the next
wave of locations
The industry is spread
is well on the rise.
across multiple Indian locations. Additionally, the next
wave of locations is on the rise. 21
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Future outlook
US$ billion
~220 - 250
5-6x
~160 - 190
6-7x
~44-47
15-18
Others ~26-29
Others 15-18
India** >29
India** ~11
Current Addressable Current Addressable
size market size market
Source: NASSCOM analysis based on NASSCOM-Mckinsey Report 2005
With strong fundamentals and significant head-room, the Indian IT-BPO industry is
well
Withplaced
strong to further expand
fundamentals andits share of worldwide
significant head-room,IT-BPO spending
the Indian IT-BPO industry is
well placed to further expand its share of worldwide IT-BPO spending 22
Copyright © NASSCOM 2008
Summary of key messages
• The Indian IT-BPO market continues to grow at a robust pace revalidating its
strong fundamentals
• While exports remains the mainstay, the domestic market is gaining momentum
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Agenda
24
Copyright © NASSCOM 2008
Is India’s value proposition sustainable?
Common questions...
Business • “Will policy and infrastructure keep pace with the industry’s
environment rapid growth?”
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1. Talent availability (1/3)
Annual Output
Technical Composition
Graduates 3 yr Eng. Dip. / MCA Postgraduates
‘000s
4 yr Eng. Arts + Other
Degree Graduates
Science
Graduates
Commerce
Graduates
Source: NASSCOM
Non-technical
Graduates
‘000s IT-BPO Demand
Year Net employee
addition (‘000s)
FY 08E 375
FY 06 328
FY 05 234
Source: NASSCOM
Source: NASSCOM
Overall, India’s large talent capacity is well placed to meet industry demand
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1. Talent availability (2/3)
Root causes
Rapid growth
Lead indicators
• Rapid influx of new and scale-
up of existing companies Attrition
• Aggressive lateral hiring to
lower training investment
High entry-level
Demand/ Supply Gap
churn
• Max. churn at 0-3 year level • Employable pool
• Primarily due to lack of − Basic skills Wage Inflation
company loyalty − Access to talent
outside key cities
Premium for
• Specialized skill pool
specialized skills
− Project management
• Increased demand for
− Technical skills
specialized skills e.g., six
sigma, project management
However, talent suitability is a concern, with higher attrition and wage inflation as
the lead indicators of a talent crunch
27
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1. Talent availability (3/3)
Objectives Initiatives
SG&A
Facilities • Semi-
Delivery OH variable
• Non-linear
inflation
Salary
Lower
impact of
wage
inflation
Despite cost increases, India continues to leverage its cost structure to deliver a
compelling cost advantage
29
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2. Cost competitiveness (2/3)
3 4
2
Net impact of 5%,
8 105 lower absolute
100 inflation vs. onshore
25.4
@ 3%
US @ 100K
~60%
~67%
~53%
Wage @ 15%
Other @ 5%
Wage @ 10%
Other @ 5%
India @ 28K Wage @ 5%
Other @ 5%
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3. Risk management: quality and data security (1/2)
Objectives Initiatives/Impact
In addition, the industry continues to evolve its already high standards for data
security and IP protection…
32
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3. Risk management: quality and data security (2/2)
Objectives
33
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3. Risk management: environmental risk exposure
Additionally, low geopolitical and concentration risks provide India with a favorable
ecosystem for the sustained growth of the IT-BPO industry
34
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4. Business environment (1/3)
0
Pre-1990 1990-2000 2001-07 2007-12
IT-BPO Sector Accounts for the Highest Number Almost all IT SEZs have formal approval
of Proposed SEZs (Total# = 572)
IT SEZs
Other SEZs
SEZ highlights
Term 15 years
Fiscal benefits
SEZ50%
• 100% tax holiday for first 5 years, Highlights
for next 5 years, and up to 50% for
balance 5 years
• Exemption from excise duties, service and sales taxes
Location and size Restricted to prescribed zones with a minimum area of 25 acres
Other Procedural ease, single-window clearance
Source: NASSCOM, CLSA
36
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4. Business environment (3/3)
Infrastructure development initiatives
Highlights from key sectors
Sector Current status FY 07 Key policy initiatives Public-Private Partnership
spend
(US$ bill.)
Roads • 10% of national 7.8 • Seven phase national • Capital grants and long-term
highways four-laned highway development annuity support to
• Average speed less program encourage private sector
than 50 km/hr participation
Telecom • India has done well 2.1 • FDI limit increased • Further encouragement of
here. Average per min from 49% to 74% foreign investment to
cost decreased by 90% support capex requirements
over 7 years
Airports • Top 6 airports (~75% of 3 • Modernization • Mumbai and Delhi airports
traffic) currently program covering 6 modernized by private
overstretched main cities and 35 tier players
2 cities • Greenfield airports at
Bangalore and Hyderabad –
Q1,Q2 2008
Power • High cost of electricity, 15.7 • Accelerated Power • ~ 20% of generation
losses due to theft Development capacity from private sector
Program
• Mega Power projects
Source: Morgan Stanley
60
• Active service-level
Speed to
improvement
market
• Process reengineering
40
expertise
Access to • Service innovation e.g.,
new Innovation customization for new markets
20 markets
• Active IP creation – increased
filing of patents
0
2004 2005 2006 2007
The Indian IT-BPO industry is actively building on its leadership position to deliver
beyond cost benefits to global buyers
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Summary of key messages
• India has the raw talent capacity to comfortably service the IT-BPO industry in
the future. While talent suitability is a concern, industry initiatives such as NAC
will help improve overall employability
• Despite cost increases, the Indian IT-BPO industry continues to leverage its
lower cost structure to deliver a compelling cost advantage
• Overall risk exposure is low with mature quality and data security mechanisms
and negligible geopolitical risk
39
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