A study of Consumer Perception of Car

Market and Buying Behavior

A MINI PROJECT REPORT

Submitted by
BABU M
(Reg.No:AC09MBF009)

In partial fulfillment of the requirement for the award of the degree

Of
MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Dr. R CHANDRASEKHAR

DEPARTMENT OF MANAGEMENT STUDIES

ADHIYAMAAN COLLEGE OF ENGINEERING, HOSUR
ANNA UNIVERSITY – COIMBATORE
OCT 2010
 BONAFIDE CERTIFICATE

This is to certify that the project report entitled “A study of consumer

perception of Car market & buying behavior” submitted by BABU-M
(AC09MBF009) is a Bonafide record of the mini project done by him
during the academic year 2010-11,under my guidance and supervision in
partial fulfillment of DEGREE OF MASTER OF BUSINESS
ADMINISTRATION.

Dr. R CHANDRASEKHAR Dr. R CHANDRASEKHAR

(Director) (Faculty Guide))

 Acknowledgements

I proudly utilize this privilege to express my hearty thanks to our

PRINCIPAL Dr.G.RANGANATH, Adhiyamaan College of Engineering,
Hosur,for giving me admission in this prestigious institution. My special words of
thanks to Dr. CHANDRASEKAR,DIRECTOR of Departement of Management
Studies. I would like to express my sincere gratitude to our HEAD OF THE
DEPARTMENT Dr. V. NAVANEETHA KUMAR for his guidance and support
and my faculty guide Dr, CHANDRASEKAR, who helped me a lot in
completing my mini project their constant encouragement and suggestion.
 Declaration

I hereby declare that this project report entitled “A study of consumer

perception of Car market &buying behavior” submitted to Department of

Management studies, ADHIYAMAAN COLLEGE OFFENGINEERING, HOSUR
in partial fulfillment of the requirement for the award of the Degree of MASTER OF
BUSINESS ADMINISTRATION is a original work done by me during the period of
my study at the college under the supervision and guidance of Dr, CHANDRASEKAR
Faculty, Department of Management Studies, Adhiyamaan College of Engineering,
Hosur.

PLACE: HOSUR BABU M

DATE:
 Table of Content

1 Executive Summary
01
2 Introduction. 03

3 Overview of the Auto segment 09

4 Review of Literature 15

5 Objective of the study 24

6 Scope of the study 25

7 Research methodology. 26

8 Limitation of the study 33

9 Finding and Analysis 34

Cross Tabulation
10 Conclusion 53

11 Annexure 55