Digital Portable Tyre

SHRI RAMSWAROOP COLLEGE OF
ENGINEERING AND MANAGEMENT

LUCKNOW
MINI PROJECT
(KMBN152)
ON
“Digital Portable Tyre”

SUBMITTED IN PARTIAL FULFILLMENT OF REQUIRMENT FOR THE AWARD
OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
TO
DR A P J ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW
FOR THE SESSION
2022-23
UNDER THE GUIDANCE OF: SUBMITTED BY:
Ms Sidra Iram Ujjwal Kumar Singh

Department of Management MBA 1st Semester
SRMCEM, LUCKNOW SRMCEM, LUCKNOW
TO WHOM SO EVER IT MAY CONCERN
This is to certify that UJJWAL KUMAR SINGH, student

of MBA 1ST Semester, of “SHRI RAMSWAROOP
COLLEGE OF ENGINEERING AND MANAGEMENT
LUCKNOW, has successfully completed His/her MINI
Project Report on the topic Digital Portable Tyre.
Dr. Shailesh Tandon

Prof & HOD
(Project Guide)
(Department of Management)
SRMCEM, LUCKNOW MBA DEPARTMENT i

DEPARTMENT OF MANAGEMENT
SRMCEM
DECLARATION
I hereby declare that the mini project report entitled “Digital Portable Tyre
submitted by me in the partial fulfillment of the requirements for the award of the
degree of Master of Business Administration of Dr. A. P. J. Abdul Kalam Technical
University, is a record of my own work carried under the supervision and guidance
of MS SIDRA IRAM..
To the best of my knowledge this project has earlier not been submitted to Dr. A. P.
J. Abdul Kalam Technical University or any other University or Institute for the
award of any degree.
Name of Student: UJJWAL KUMAR SINGH.
MBA 1st semester
SRMCEM, LUCKNOW MBA DEPARTMENT ii

ACKNOWLEDGEMENT
It would be insufficient just to say “word of thanks” for all those people who have
been so instrumental in the success of this project. However, as a small token of my
appreciation I have named here all those wonderful people, without whom all this
would not have been possible.
I would love to specific my deep feel of gratitude to the respectable Prof. Dr.
Shailesh Tandon (Head of Department of MBA Department, SRMCEM,
Lucknow) personalities for their precious suggestions and encouragement during
the project.
I express my gratitude to all the library staff of SRMCEM, Lucknow.
Close to my heart is the support of my dear Colleagues, family and friends. They
were always there for me with their wise counsel and sympathetic ear. I could not
have done any of this without you all. Thank you once again.
UJJWAL KUMAR SINGH
SRMCEM, LUCKNOW MBA DEPARTMENT iii

PREFACE
It was a privilege for me to work in a reputed organization. This has given us an
opportunity to work in a truly professional environment where team work score
over individual effort, where there is a helpful atmosphere. A well planned,
properly executed and evaluated training helps a lot in inoculating good work
culture. The project on “Digital Portable Tyre” has been made to facilitate
effective understanding about the marketing aspects.
The project training has provided me an opportunity to gain practical experience,
which has helped me to increase my sphere of knowledge to a greater extent. I have
tried to summarize all our experience and knowledge acquired up till now, in this
report. This project is a keen effort to obtain the expected results and fulfill all the
information required.
UJJWAL KUMAR SINGH
SRMCEM, LUCKNOW MBA DEPARTMENT iv

TABLE OF CONTENT
Certificate ii
Declaration iii
Acknowledgement iv
Preface v
Sl. No. Contents Page No.
1. Introduction 1
2. Company Profile 28
3. Objectives of the study 44
4. Research Methodology 46
5. Data Analysis & Interpretations 50
6. Findings 64
7. Recommendation 66
8. Conclusion 68
9. Limitations 70
10. Bibliography 72
SRMCEM, LUCKNOW MBA DEPARTMENT v

Digital Portable Tyre
INTRODUCTION
SRMCEM, LUCKNOW MBA DEPARTMENT 1

INTRODUCTION
Growth of Automotive Sector to Bolster the Tyre Industry in India
Tyres are one of the most significant parts of an automotive. They
support the weight of the vehicle, absorb shock from the road surface,
and change or maintain a direction. They are primarily used in the
automotive industry, one of the rapidly flourishing industries in India.
According to Invest India, India is expected to become the world’s third-
largest automotive market by 2026. The surging production of
automobiles is increasing the demand for tyres and aiding the growth of
the tyre industry. The escalating export activities of vehicles such as
tractors, buses, heavy trucks, and cars are also propelling the market
growth. Moreover, the focus on increasing production by the Indian
government and the favourable government schemes are augmenting the
market growth. Government schemes such as Atmanirbhar Bharat
Abhiyan- Self Reliant India provides an economic and compressive
package of INR 51,000 crores to promote manufacturing of the
automotive in the country, further fuelling the tyre industry.
Additionally, the flourishing car industry is driving the market growth.
The growth in gross domestic products (GDP) and growing demand for
cars are accelerating the market growth. India is one of the leading
markets of tyre. The increase in domestic automobile sales in the

country is also propelling the market growth. The increasing
infrastructure industry is aiding the market growth. The emerging
middle class with improved living standards has augmented the market
for cars and two-wheelers, further facilitating the market growth.
Besides, the increasing demand for vehicles in rural areas is also
positively impacting the market. Moreover, the production of tyres, even
in the most remote part of the country, is propelling the industry. The
huge market for two-wheelers in India leads to the increasing production
of tyres domestically, consequently invigorating the market growth.
Tyre: Market Segmentation
A tyre is a thick circular piece of rubber that is fitted in vehicles and
comes in contact with the ground. They are filled with compressed air
and are used in a variety of automobiles, from bicycles to aeroplanes.
Tyres determine the efficiency of the fuel against friction and maintain
steering and directional control.
Based on vehicle type, the market can be divided into:
 Passenger Car
 Light Commercial Vehicle
 Medium and Heavy Commercial Vehicle

 Two Wheelers and Three Wheelers
 Off Road
 Others
The market can be broadly categorised on the basis of its design
into:
 Radial
 Bias
Based on the type, the market is bifurcated into:
 Tube Tyres
 Tubeless Tyres
On the basis of the distribution channel, the market is segmented
into:
 OEMs
 Replacement
The market, on the basis of the tyre size, is classified into:
 Small
 Medium
 Large


The significant price segments of the tyre industry are:
 Low
 Medium
 High
The EMR report looks into the regional markets of tyres in India for the
North Region, East and Central Region, South Region, and West
Region.

Rising Production of Automobiles to Aid the Market Growth
The Indian tyre industry is being driven by the surging production of
tyres for export and domestic sales. Moreover, the increasing ownership
of vehicles due to rapid urbanisation and the emergence of the middle
class aids the tyre industry. Additionally, the surging demand for tyres
for trucks and buses owing to the rising mobility and industrialisation is
also boosting the market growth. The government initiative to provide
INR 18,000 crores to augment the public bus transport service is
expected to augment the market growth. Besides, the imposition on the
restriction of import of pneumatic tyres, used in station wagons, racing
cars, scooters, and bicycles, among others, by the Indian government in
June 2020 is also aiding the production of tyres in the country, further
bolstering the market. The reduced production cost and the cheap labour
rates in the production of tyres are invigorating the market growth.
Further, the availability of natural rubbers and other raw materials at
internationally competitive prices is supporting the market growth.
The rising construction industry due to overpopulation and urbanisation
is accelerating the demand for construction vehicles, which is further
propelling the market growth. Additionally, the development of a
tubeless tyre that does not require a separate air tube inside it and
improves the performance of the vehicle by improving the

manoeuvrability and handling is propelling the market growth. Research
and development (R&D) and the launch of advanced and eco-friendly
tyres also aid the market growth for tyres. The development of
renewable and 3-D printed tyres due to the advancing research in
sustainable mobility lubricates the market growth. Other developments
such as the automatic sealing of punctures and reduction of the interior
vehicle noise will further catalyse the market growth in the forecast
period. The development of sustainable and eco-friendly tyre aids the
market growth. Future advancements like the development of chip-in
tyre, self-inflating tyre, and fossil-free tyre, along with the twin air
chamber and tall and narrow design are expected to further invigorate
the market for tyre.
Key Industry Players in the India Tyre Market
The report presents a detailed analysis of the following key players in
the India tyre market, looking into their capacity, market shares, and
latest developments like capacity expansions, plant turnarounds, and
mergers and acquisitions:
 MRF Limited
 Apollo Tyres Limited
 CEAT Limited

 JK Tyre & Industries Ltd
 Balkrishna Industries Limited (BKT)
 TVS Srichakra Limited
 The Goodyear Tyre & Rubber Company.
 Bridgestone Corporation
 Continental Tyre Group Limited
 Metro Tyre
 Others
The comprehensive report looks into the macro and micro aspects of the
industry. The EMR report gives an in-depth insight into the market by
providing a SWOT analysis as well as an analysis of Porter’s Five
Forces model.
Key Highlights of the Report
REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry
Drivers and Constraints, Historical and
Forecast Market Analysis by Segment:

 Vehicle Type
 Design
 Type
 Tyre Size
 Price Segments
 Distribution Channels
 Region
Breakup by Vehicle Type  Passenger Car
 Light Commercial Vehicle
 Medium and Heavy Commercial Vehicle
 Two Wheelers and Three Wheelers
 Off Road
 Others
Breakup by Design  Radial
 Bias
Breakup by Type  Tube Tyres
 Tubeless Tyres
Breakup by Tyre Size  Small
 Medium
 Large
Breakup by Price  Low
Segment  Medium

 High
Breakup by Distribution  OEMs
Channel  Replacement
Breakup by Region  North America
o United States of America
o Canada
 Europe
o United Kingdom
o Germany
o France
o Italy
o Others
 Asia Pacific
o China
o Japan
o India
o ASEAN
o Australia
o Others
 Latin America
o Brazil
o Argentina

o Mexico
o Others
 Middle East and Africa
o Saudi Arabia
o United Arab Emirates
o Nigeria
o South Africa
o Others
Market Dynamics  SWOT
 Porter's Five Forces
 Key Indicators for Demand
 Key Indicators for Price
Trade Data Analysis  Major Exporting Countries
o By Value
o By Volume
 Major Importing Countries
o By Value
o By Volume
Competitive Landscape  Market Structure
 Company Profiles
o Company Overview
o Product Portfolio

o Demographic Reach and
Achievements
o Certifications
Companies Covered  MRF Limited
 Apollo Tyres Limited
 CEAT Limited
 JK Tyre & Industries Ltd
 Balkrishna Industries Limited (BKT)
 TVS Srichakra Limited
 The Goodyear Tyre & Rubber Company.
 Bridgestone Corporation
 Continental Tyre Group Limited
 Metro Tyre
 Others
*At Expert Market Research, we strive to always give you current and
accurate information. The numbers depicted in the description are
indicative and may differ from the actual numbers in the final EMR
report.

Global Tyre Industry Turnover

Distribution of top 75 tyre companies globally

An Overview
Key Figures :
No. of Tyre Companies: 41
No. of Tyre Plants: 66
Industry Turnover 2020-21 (est.): Rs 60000 crore (US$ 8.5 Bn)
Exports 2020-21 (est.): Rs. 14101 crore (US$ 1.9 Bn)
Policy Environment:
 All categories of tyres can be exported freely.
 Select categories of tyres are under Restricted List (Import
permitted against a Licence). No WTO Bound Rates for tyres and
tubes
 Imports of Second hand/Retreaded tyres (major categories) is
restricted under EXIM Policy and can be done against an import
licence.
 Tyres imports under Regional Trade Agreements (Asia Pacific
Trade Agreement, Indo-Sri Lanka, SAFTA, India-Singapore,
ASEAN, India-Malaysia etc) allowed at preferential rates of import
duty.
 All tyre industry related raw-materials can be imported freely
(under OGL).
 Tyre Industry delicensed in September, 1989.

 Natural Rubber (NR) principal raw material of Tyre Industry, is in
the ‘Negative List` (i.e. not eligible for any concession in Custom
duty) under various Trade Agreements, i.e. India ASEAN Free Trade
Agreement, India Sri Lanka Free Trade Agreement, South Asian
Free Trade Agreement (SAFTA), India Malaysia Comprehensive
Economic Cooperation Agreement (CECA), India-Singapore
Comprehensive Economic Cooperation Agreement and India-South
Korea Comprehensive Economic Partnership Agreement (CEPA).
“MARKETTING JOB IS TO CONVERT SOCIETAL NEEDS IN
TO PROFITABLE OPPORTUNITIES”.
Definition of marketing as follows
“Marketing is a social managerial process by which individuals and
group obtain what the need and want through creating. Offering and
exchanging products of value with others”.
This definition of marketing rests on the following core concepts needs,
wants and elements, products (goods, services and ideas); value cost and
satisfaction exchange and transactions, relationships and networks,
markets and marketers and prospects.
THE MAKETING CONCEPT
“ The marketing concept hold that key to achieving organizations goals
consists of being more effective than competitor in integrating more

effective then competitive in integrating marketing activities towards
determining and satisfying the needs and wants of target markets”.

Indian tyre industry is booming, especially in the last decade or so, a
number of tyre companies have started operating in the Indian tyre
market. These include foreign stalwarts like Goodyear, Michelin, etc. as
well as trusted Indian giants such as Apollo, Digital Portable Tyres,
MRF to name a few. We thought to compile a list of top notch tyre
companies operating in India.
1. Apollo Tyres –
Established in 1972, Apollo is one of the biggest companies in India
having a market share of 62.6% (tyre sales revenue) in India. They have
sold Rs. 117.1 billion in the financial year 2016, having a net profit of
Rs. 10.93 bn. The year 2016 saw Apollo tyres maintain its leadership
position in Truck and Bus segments. The company’s robust and quality
portfolio ensured that it leads the market with over 25% market share.

This year the company introduced XT-7 Gold HD, a new bias truck tyre
with improved durability for moderate to high load applications. It has
4,900 dealers approx. across India.
2. JK and Industries Limited –
Based in Delhi, it was formed in 1974, and soon established itself as the
market leader in Truck/Bus Radial Tyre segment in India and is the only
tyre manufacturer offering the entire range of 4 wheeler radials for
trucks, buses and cars. Digital Portable Tyres states itself as ‘The
Badshah of radial tyres on Indian roads’ with more than 3-million truck
and bus radial tyres on Indian roads. It is also India’s No. 1 truck and
bus radial tyres manufacturer. It has been awarded as a Superbrand for
the year 2013-2014. The group also received the ‘Brand of the Year’
Award in 2015 at World Branding Awards held in London. It has
exports of INR 581 crores (2016).


3. MRF Tyres Ltd –
Madras Rubber Factory, was created in 1946, and is a multi-national
company and the largest manufacturer of tyres currently in India. The
company is advanced in terms of technology with its world-class
facilities. For the 12th time in the last 16 years, it has been ranked as
India’s No 1 tyre manufacturer in the customer satisfaction in the J D
Power Asia Pacific 2016 India Original Tyre Satisfaction Study for
Passenger cars for SUVs and Passenger cars.

4. CEAT Ltd. –
Established in 1958, and a flagship company of RPG Enterprises. It is
one of the India’s leading tyre maker with a capacity of rolling out more
than 95,000 tyres per day. Its major market share is in the light truck and
truck tyre market segment. The company’s major share of its export
sales comes from Middles East (29%). In 2015 the Net Sales in INR was
5, 75,477 lacs (CEAT Annual Report 2014-15).

5. Balkrishna Industries Ltd. –
The company is currently an OEM vendor for the heavy equipment
manufacturers like JCB company, John Deere and CNH Industrial.
Balakrishna Industries Ltd has developed into a global player and
currently enjoying 6% market share of the global “off the road tyre
segment”. In 2013, it was also ranked as 41st among the world’s tyre
makers. The company is known for its good services and durable tyres.

6. TVS Srichakra Ltd. –
The TVS group is one of India’s largest industrial conglomerates and
TVS Sundaram Iyengar and Sons Ltd. (TVS & Sons) is its parent and
holding company. TVS Srichakra is one of the leading two and three-
wheeler tyres manufacturing company. Set up in 1911, the company has
been rolling more than 11 million tyres a year. They are recognised as
the largest manufacturer of industrial pneumatic tyres, farm and
implements tyres, multipurpose tyres. Gross income – INR 2,082 crores
(2016 estimates).

7. Goodyear India Limited –
Parent organisation, Goodyear Tyre and Rubber Company (Global
Name) was founded in 1898, with headquarters at Ohio (USA), they
went on achieving heights in tyre manufacturing claiming World’s first
Detachable tyre and the Mass-produced Car i.e. the Model T-Ford. They
are also engaged in manufacturing of tyres for different products such as
Automobiles, Trucks, Racing Cars, Airplanes, Farm Equipment and
Heavy Earth-Mover Machinery. The company has facilities across 6
continents and annual sales of more than $16 bn. The sales performance
during the Financial Year 2015-2016 for tyres was INR 1, 78,223 Lakhs.

8. Govind Rubber Ltd. –
It is a global name for a range of world-class bicycle tyres. Founded by
late Mr. M.P. Poddar in 1964, their inception was laid with a motto of
creating durable and reliable tyres for the (then) nascent Indian bicycle
industry.

9. PTL Enterprises Ltd. –
It was incorporated as a company in 1959. It became an associate
company of Apollo tyres ltd (ATL) in 1995. They have a plant in Kerala
and are manufacturing tyres since 1962, as of today that plant is on lease
to Apollo Tyres on a long-term basis. PTL Enterprises is listed on
Bombay and Cochin stock exchanges and has over 7,000 shareholders.

10. Falken Tyre India Pvt. Ltd. –
It is a joint venture of Japan-based Sumitomo Rubber Asia Pvt. Ltd. and
Singapore-based Stamford Tyres Corporation Ltd. Launched in Japan in
1983, and later introduced itself in North America, the headquarters of
Falken are based out of California. Now after 34-years, Falken
has globally become a well-known brand that focuses on Ultra-High
Performance products as well as valued lines in Light Truck,
Commercial Medium Truck and Bus Radial Tyres while utilizing
professional motorsports to further develop and improve products for
worldwide distribution. Sumitomo, the parent unit of Falken, is the
world’s 6th largest tyre maker, and the product range of Falken matches
very well with the company’s global standards. In India, the company
sells passenger car and SUV radial tyres.

PRODUCT PROFILE

What Is A Digital Portable Tyre ?
A Digital Portable Tyre Is a Tyre which can be installed immediately with help
of the installing Kit and can be used as an temporary solution in case of
emergency


Market drivers: India
• Robust growth rate in all vehicular segments over last 5 years
• Improved capacity utilization by all major manufacturers(>80%)
• Decrease in custom and excise duties to nullify increase in raw
Material costs and increases OPM
• Low labour cost : partially offset by low productivity
• Improved credit profile and loan serviceability
Market challenges: India
• The Radicalization challenge- Radial vs. Cross ply Tyres
Global average- 65% India -2%
Why use Radial tyres?
Positives Negatives
Longer life -100,000 kms Comparatively Higher Cost
Better fuel efficiency – 5 to 8% marginally poorer overloading
Lower aspect ratio- Better control
• Other challenges –Poor roads
Misperception that they are unsuited for India
Difficulty to integrate in old vehicles
Lack of radial manufacturing capabilities

Scope and challenges
• Industry poised for a very good growth rate
• More J.V’s with world market leaders- better technical
Know-how and quality
• Growth in automobile sector – cumulative effect on
Tyre industry
• Increasing trend in capacity utilization – better output
• New and uncharted territories as export markets.
• Increasing productivity – both labour and machinery
• Competition from other developing markets
• Increasing raw material costs – will effect OPM








SPECIFICATIONS OF CORPORATE IDENTITY
1) Showroom must be situated in a place which should have easy connectivity.
2) Show room must have the length of 500 sq.ft.
3) Frontage of 20 feet connected with gowdon of minimum 200 sq.ft.
4) Display of racks, inside & outside showroom colour, display boards, tiles,
reception table, as per the company specifications.
5) Showroom should have automotive tyre fitment machine which must be
placed in the showroom visible to the customers.
6) Company decides monthly sales target, on the basis of population and
number of vehicles. Target goes on renewing and dealer must compulsorily
achieve the target.
7) Company has regional offices, so as to fulfill the needs of a dealer. It also has
employed, technical supervisor, sales supervisors.
DUTIES OF TECHNICAL SUPERVISION:
1) To look after the dealers problems.
2) To facilitate any changes in price of a tyre any improvements, and to inform
the new tyres which are going to introduce in the market.
3) Technical Supervisor is a qualified technical person who actually completed
engineering and got training regarding tyres and tubes specifications.
4) One regional office covers 4 districts. Bagalkot comes under regional office
of Belgaum.
5) Company usually replaces tyres if tyres are found to have minimum of 5%
manufacturing defects.

DUTIES OF SALES SUPERVISOR:
1) Twice in a month he visits the dealer.
2) Collects information about the customer.
3) Visiting each and every customers and informing them about quality and
price of tyres.
4) He helps the dealer to increase the sales and works with them to achieve the
monthly targets.
DEPARTMENT OF D.D.TYRES, BAGALKOT
To provide better service DD TYRES has made 3 sections. They are as follows.
1) Sales Section
2) Accountant
3) Service station
SALES SECTION
To achieve increased sales DD TYRES has separate sales section. It provides the
quotations and all information regarding the tyres to the customers. Sales section plays
significance role in achieving targets by. It has to provide all information regarding sales
to regional sales supervisor.
ACCOUNT SECTION
It collects all information of transaction and records in systematic manner. It
maintains different account books for different tasks. It also maintains ledgers and
regular balance sheets.

SERVICE SECTION
This department provides quality service to customers. It fits the tyres in right
position with the help of tyre fitment machine. And it replaces the defective tyres if the
tyres found to be 5% defectives and provides tyre remolding facility to customers in a
less price.
FUNCTIONS OF THE SHOW ROOM
I) Customer Visit: Customer care supervisor attends the customer and gives
information regarding :
a) Model
b) Size
c) Price
d) Quality
e) Other information about tyres.
II) Complaint of tyres: Complaints are taken from the customer recorded in
the dockets like serial number, name of customer, contact number, date of
purchase and purchase bill.
III) If any car radial tyres purchased from the showrooms, then the tyres will
be fitted in the showroom with the help of automate tyre changer.
IV) Dealer has to pay from his own pocket for any promotional activities
undertaken by him.
V) It collects information regarding to tyre users and sends it to regional
office.

DISRTIBUTION CHANNEL: The company has vertical marketing
system. The structure of the marketing system .
FACTORY
REGIONAL OFFICE
DEALERS
( D.D.TYRE)
Main Dealer
CUSTOMER
It involves the distribution of tyres and tubes purchased from the company. The
showroom makes the purchase of tubes and tyres. For the Belgaum regional office, and
distributes tyres and tubes to the customer through the show room.
The D.D. Show room stands at the Dealers stage in the network of distribution. It
performs the operations according to the policies of the company.

OBJECTIVES
OF
THE STUDY

OBJECTIVES OF THIS STUDY
1. To know the customer satisfaction towards Digital Portable Tyre in Lucknow
city.
2. To know the attributes which creates customer satisfaction among Digital
Portable Tyre users in Lucknow.
3. To know the satisfaction level of the customer with the Digital Portable Tyre.
4. To know valuable suggestion from the customer.

RESEARCH
METHODOLOGY

RESEARCH METHODOLOGY
Research is a systematic and continues method of defining a problem, collecting the
facts and analyzing them, reaching conclusion forming generalizations.
The systematic and objective identification, collection, analysis, dissemination, and
use of information for the purpose of assisting management in decision making
related to the identification related to solution to problems and opportunities
Marketing Research is the function that links the customer, consumer, and public to
the marketer through information- information used to identify and define marketing
opportunities and problems; generate, refine, and evaluate marketing actions;
monitor marketing performance; and improve understanding of marketing as a
process. The study of research methods provides manager knowledge and skill
needed to solve the problems and meet the challenges of a fast-paced decision-
making environment. Three factors that stimulate an interest of managers in research
study are
 The manager’s increased need for more and better information.
 The availability of increased techniques and tools to meet this need.
 The result information overload if discipline is not employed in the process
Research methodology is a way to systematically solve the problem. It may be
understood has a science of studying how research is done scientifically. In it we
study the various steps that all generally adopted by a researcher in studying his
research problem along with the logic behind them.
The scope of research methodology is wider than that of research method. Thus
when we talk of research methodology we not only talk of research methods but also
consider the logic behind the method we use in the context of our research study and
explain why we are using a particular method.

To achieve the stated objective a survey was conducted at Lucknow city regarding
customer “Digital Portable Tyre” provided by show room in Lucknow.
Primary Data:
Primary data is collected by the random sampling method. Here we have randomly
interviewed 100 customers through Questionnaire and personal interview and
collected the primary data.
Secondary Data:
These are generally published sources which have been collected originally for some
other purpose; they are not gathered specially to achieve the objectives of the
particular research project hands but already assembled.
Survey Techniques:
Once the researcher has decided to use survey method for collecting data he has to
make a decision to adopt any one of the following survey techniques.
1. personal interview
2. telephone survey
3. mail survey
Questionnaire
It is the most commonly used instrument in collecting primary data. A questionnaire
consisting of set of questions presented to a respondent for his/her answer. The
questionnaire is very flexible in the sense that there are many ways to ask questions.

Data Collection:
Method used to collect data for the study was through survey. Survey is a systematic
collection of information directly from the respondents; survey was through personal
interview which involves collection of data through face to face communication with
the help of questionnaire.
Method of Sampling:
Lucknow city has a huge population and each person’s opinion cannot be collected.
So the respondents were chosen randomly in Lucknow city.
Sample Size:
Sample size for the study consisted of 100 persons residing in Lucknow city. Among
them only some of them responded and others rejected to respond as they were not
interested.
Sample Unit:
Customer of Tyres showroom and owners of vehicles in Lucknow City.

DATA ANALYSIS
&
INTERPRETATION

DATA ANALYSIS & INTERPRETATION
I have conducted marketing survey on 100 customers to analysis their satisfaction
level, for this purpose I have prepared a questionnaire to collect the information from
them. Among these 100 customers, only some of them responded as per that now we
will see the analysis of the collected data.
1. The following tables shows the factors which motivated the
customer to purchase the “DIGITAL PORTABLE TYRE”
FACTORS CUSTOMERS
Friends 16
Brand Image 18
Advertisement 18
Relatives 16
Self-decision 32
Total 100

0.35
0.3
0.25
0.2 Series2
0.15 31% Series1
0.1 19% 21%
16% 13%
0.05
0 0
Re n t
de s
s
RS
n
e
nd
ag
sio
e
Se ativ
O
m
ie
ci
CT
se
Fr
l
d
rti
FA
an
lf-
ve
Br
Ad
Interpretation:
The above table & graph shows that:
A. 32 customers have purchased Digital Portable Tyre by their own decision.
B. 16 customers have purchased Digital Portable Tyre by their Friends
recommendation.
C. 18 customers have purchased Digital Portable Tyre by its Brand Image.
D. 18 customers have purchased Digital Portable Tyre on the basis of
Advertisement.
E. 16 customers have purchased Digital Portable Tyre on their Relatives
recommendation.

2. The following tables shows the level of satisfaction of customer
need/purpose of purchasing “DIGITAL PORTABLE TYRE”
Fully Satisfied 46
Satisfied 34
Dissatisfied 17
Fully dissatisfied 6
Total 100
Fully
dissatisfied
7%
Dissatisfied
13%
Fully Satisfied
Fully Satisfied
45% Satisfied
Dissatisfied
Fully dissatisfied
Satisfied 35%
Interpretation:
The above graph shows that:
34 % of people are fully satisfied with the purchase of Digital Portable Tyre.
35 % of people are just satisfied with the purchase of Digital Portable Tyre.
17% of people are dissatisfied with the purchase of Digital Portable Tyre.
46% of people are fully satisfied with the purchase of Digital Portable Tyre.

6%As compare to other tyres the “DIGITAL PORTABLE TYRE” are rated as
below.
A) Price of Tyres
Strongly Satisfied 30
Satisfied 32
Not Satisfied 20
Fully Not Satisfied 18
Total 100
Interpretation:
30 % of customers are strongly satisfied with the price of Digital Portable Tyre.
32 % of customers are satisfied with the price of Digital Portable Tyre.
20 % of customers are not satisfied with the price of Digital Portable Tyre.
18% of customers are fully not satisfied with the price of Digital Portable Tyre.

B) Quality Of Tyres:
Satisfied 30
Not Satisfied 16
Total 100
Interpretation:
46 % of customers are strongly satisfied with quality of the tyres.
30 % of customers are satisfied with quality of the tyres
16 % of customers are not satisfied with quality of the tyres
8% of customers are fully not satisfied with quality of the tyres.

C) Durability of Tyres
Satisfied 32
Not Satisfied 14
Total 100
Interpretation:
46% of customers are strongly satisfied with durability of tyres
32%of customers are satisfied with durability or tyres
14%of customers are not satisfied with durability or tyres
8%of customers are fully not satisfied with durability of tyres.

D) Performance Of Tyres:
Satisfied 34
Not Satisfied 14
Total 100
Interpretation:
42%of customers are strongly satisfied with performance of tyres
34% of customers are just satisfied with performance of tyres
14% of customers are not satisfied with performance of tyres
10% of customers are fully not satisfied with performance of tyres

E) Mileage Of Tyres:
Satisfied 30
Not Satisfied 14
Total 100
Interpretation:
48% of customers are strongly satisfied with the performance of tyres
30% of customers are only just satisfied with the performance of tyres
14% of customers are not satisfied with the performance of tyres
8% of customers are fully not satisfied with the performance of tyres

5) The following tables show the customer opinion about “DIGITAL
PORTABLE TYRE”.
Fully Satisfied 28
Satisfied 42
Not satisfied 16
Total 100
100% 100%
90%
80%
70%
60%
50%
42% 40%
28% 30%
17% 20%
13%
10%
0%
Fully Satisfied Not Fully Not Total
Satisfied satisfied Satisfied
Interpretation:
As per the above chart it shows the details:
28 % of customers are fully satisfied
42 % of customers are satisfied
16 % of customers are not satisfied
14 % of customers are fully not satisfied

6) The following table’s shows the behaviour of the showroom
people while taking quotations or purchasing the “DIGITAL
PORTABLE TYRE”.
Very Friendly 34
Friendly 44
Not friendly 8
Don’t know 14
Total 100
120%
100% 100%
80%
60%
40% 44%
34%
20%
9% 13%
0%
Very Friendly Not Don’t Total
Friendly friendly know
I
nterpretation:
34 % customer say that the behavior of showroom people while taking quotation or
purchasing. Digital Portable Tyre were very friendly.
44 % customer says that the behavior of showroom people were friendly
8 % customer says the behavior of showroom people not friendly
14 % customer says the behavior of showroom people – don’t know

7) The following table shows the customers opinion about service
charges in show room.
Very Reasonable 30
Reasonable 42
Costly 16
Very Costly 12
Total 100
120%
100%
100%
80%
60% Series1
42%
40% 30%
16% 12%
20%
0%
Interpretation:
30 % of customers said that service charges are very reasonable.
42 % of customers said that service charges are reasonable.
16 % of customers said that service charges are costly
12 % of customers said that service charges are very costly

8) The following tables show why customer prefers “DIGITAL
PORTABLE TYRE”.
Quality 38
Price 24
Service 16
Durability 22
Total 100
Durability
22%
Quality
38%
Service
16%
Price 24%
Interpretation:
38 % customers prefers the Digital Portable Tyre due to the good Quality
24 % customers prefers the Digital Portable Tyre due to the reasonable price
22 % customers prefers the Digital Portable Tyre due to its durability
16 % customers prefers the Digital Portable Tyre due to its service

9) The following tables shows the problems faced by customers
while purchasing “DIGITAL PORTABLE TYRE”
Lack of Information 22
Non co-operation of show room people 28
Delay 16
No problem 34
Total 100
Lack of
54%
60% Information
50%
Non co-operation of
40% show room people
30% 22% Delay

17%
20%
7%
10% No problem
0%
1
Interpretation:
22 % customer faced the problem due to lack of information
28 % customer faced the problem due to non cooperation of show room people
16 % customer faced the problem due to delay
34 % customer faced no problem

FINDINGS

FINDINGS
 31% of customers have purchased on their own decision. They have decision on
the basis of experience and some customers have taken after making comparison
with other tyres. Hence it reveals that customers are satisfied with “DIGITAL
PORTABLE TYRE”
 Majority of customers means 45% are satisfied with the fulfillment of their
need/purpose.
 Only 30% of customers are fully satisfied with price of the tyres about 21% are
not satisfied and 14% of customers are fully not satisfied with the price.
 About 45% of customers are fully satisfied, 30% o f customers are only just
satisfied and 16% are not satisfied with the quality.
 About 45% of customers are satisfied with durability of tyres, and 14% are not
satisfied with durability.
 About 42% of customers are fully satisfied with the performance of the tyres,
and only 14% are dissatisfied.
 The customers are having a very good opinion about the DIGITAL PORTABLE
TYRE” about 28% are strongly satisfied with its performance, and only 17% are
not satisfied with performance.
 The customers are having very good opinion about the behavior of showroom
people about 44% of customers are saying they are friendly and only 13% are
don’t know.
 The service charges are very reasonable in the view of about 43% of customers
and about 11% of customers believe that the service charges are costly.
 Majority of customers are fully satisfied with the “DIGITAL PORTABLE
TYRE”

RECOMMENDATION

SUGGESTIONS
SUGGESTIONS TO SHOWROOM:
 Showroom must recruit well qualified and skilled labours that care about the
customer. It will abolish the problem of unskilled and poor quality service.
 Showroom employees and workers should maintain friendly relation with every
customer.
 Showroom should provide the remolding system to the existing customers.
 Showroom should maintain tyres, tube, air compression machines etc,. which
are needed to the customer at any time.
 Always adopt the improvement of servicing system and keep the showroom in
good conditions.
SUGGESTIONS TO COMPANY:
o The company should reduce the price of their products.
o Improve the distribution network and make available the products in needed
time of customers.
o Company always keeps some prizes and gifts to attract the customers.
o The products should advertised in the Regional TV channels and in leading
newspaper must.

CONCLUSION

CONCLUSION
 According to the study I conclude that the DIGITAL PORTABLE TYRE
company satisfies the customer need and the purpose, but only problem is with
the service given to the customers by the showroom. So, as per study in my
opinion based on project I can say that DIGITAL PORTABLE TYRE should
think about the service provided by showrooms in order to capture the
maximum market segment.
 According to Lucknow city the market is vast almost the whole district
customers and other new people purchase the Digital Portable Tyre because it is
old brand running tyres in market. Almost people demands the Digital Portable
Tyre comparing to other company tyres.
 Company provide more advertisement and always keep customers need with
development of Digital Portable Tyre.

LIMITATIONS

LIMITATIONS OF STUDY
The project has been successfully completed with certain inherent limitations, which
are as follows:
 Courtesy bias& the behaviour of the customer while approaching them to fill the
questionnaire was unpredictable.
 Time and work constraints were also there.
 Limited information & Respondent’s unavailability.
 Time pressure and fatigue on the part of respondents and interviewer.
 Lack of customer’s cooperation was a major constraint.
 Majority of the customer were too aggressive in nature.

BIBLIOGRAPHY

BIBILIOGRAPHY
Books:
 Kothari. C.R (2004): Research Methodology Methods & Techniques‟, New Age
International Publishers, New Delhi, 2nd Edition.
 Richard I. Levin, David S. Rubin (2004): „Statistics for Management‟, Prentice

Hall of India Private Limited, New Delhi, 7th Edition.
 Jayaram, N. and Sandhog, R.S. (1998), Housing in India - Problems, Policy and
perspectives, B.R. Publishing Corporation, Delhi.
Internet
 https://www.tyremarket.com/tyremantra/top-10-tyre-companies-in-india-mrf-ceat-
apollo-jk/
 https://www.alphainvesco.com/blog/understanding-the-indian-tyre-industry/
 https://auto.economictimes.indiatimes.com/news/auto-components/how-tyre-industry-
is-evolving-and-adjusting-to-global-trends-and-requirements/64977118
 http://atmaindia.org/indian-tyre-industry/

ANNEXURE

QUESTIONNAIRE
Dear Sir/Madam,
(Please tick ( ) appropriate answer in the box / space)
I. Customer Introduction:
a. Name : _____________________________________________
b. Address : ____________________________________________
___________________________________________
c. Occupation / Job: _____________________________________________
II. Which factors motivated you to purchase “DIGITAL PORTABLE TYRE”?
A: Friends [ ] B: Brand Image [ ]
C: Advertisement [ ] D: Relatives [ ]
E: Self decision [ ] F: Others [ ]
III. To what extent the “DIGITAL PORTABLE TYRE” has satisfied your purpose /
need?
A: Fully Satisfied [ ] B: Satisfied [ ]
C: Dissatisfied [ ] D: Fully Dissatisfied [ ]

IV. As compare to other tyres how do you rate the following characteristics of your
“DIGITAL PORTABLE TYRE”
Characteristics Excellent Very good Good Average
Price
Quality
Durable
Performance
Mileage
V: What is your opinion about “DIGITAL PORTABLE TYRE”?
A: Excellent [ ] B: Very Good [ ]
C: Good [ ] D: Bad [ ]
VI: what was the behavior of show room people while taking quotations or while
Purchasing “DIGITAL PORTABLE TYRE”?
A: Very Friendly [ ]
B: Friendly [ ]
C: Not-Friendly [ ]
D: Don’t Know [ ]

VII: What is your opinion about “service charges” in the show room?
A: Very Reasonable [ ]
B: Reasonable [ ]
C: Costly [ ]
D: Very Costly [ ]
VIII: Why did you prefer “DIGITAL PORTABLE TYRE”?
A: Quality [ ]
B: Price [ ]
C: Service [ ]
D: Durability [ ]
IX: What problems faced while purchasing “DIGITAL PORTABLE TYRE”?
A: Lack of information’s [ ]
B: Non co-operations of show room peoples [ ]
C: Delay [ ]
D: No problem [ ]
X: Give your valuable suggestions to improve “DIGITAL PORTABLE TYRE”?
A: __________________________________________________
B: __________________________________________________
C: __________________________________________________

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SHRI RAMSWAROOP COLLEGE OF

ENGINEERING AND MANAGEMENT

“Digital Portable Tyre”

Ms Sidra Iram Ujjwal Kumar Singh

This is to certify that UJJWAL KUMAR SINGH, student

Dr. Shailesh Tandon

SRMCEM, LUCKNOW MBA DEPARTMENT i

degree of Master of Business Administration of Dr. A. P. J. Abdul Kalam Technical

award of any degree.

Name of Student: UJJWAL KUMAR SINGH.

MBA 1st semester

SRMCEM, LUCKNOW MBA DEPARTMENT ii

been so instrumental in the success of this project. However, as a small token of my

would not have been possible.

Shailesh Tandon (Head of Department of MBA Department, SRMCEM,

Lucknow) personalities for their precious suggestions and encouragement during

I express my gratitude to all the library staff of SRMCEM, Lucknow.

UJJWAL KUMAR SINGH

SRMCEM, LUCKNOW MBA DEPARTMENT iii

It was a privilege for me to work in a reputed organization. This has given us an

opportunity to work in a truly professional environment where team work score

over individual effort, where there is a helpful atmosphere. A well planned,

effective understanding about the marketing aspects.

The project training has provided me an opportunity to gain practical experience,

which has helped me to increase my sphere of knowledge to a greater extent. I have

UJJWAL KUMAR SINGH

SRMCEM, LUCKNOW MBA DEPARTMENT iv

Sl. No. Contents Page No.

3. Objectives of the study 44

5. Data Analysis & Interpretations 50

SRMCEM, LUCKNOW MBA DEPARTMENT v

SRMCEM, LUCKNOW MBA DEPARTMENT 1

Growth of Automotive Sector to Bolster the Tyre Industry in India

Tyres are one of the most significant parts of an automotive. They

and change or maintain a direction. They are primarily used in the

automotive industry, one of the rapidly flourishing industries in India.

According to Invest India, India is expected to become the world’s third-

largest automotive market by 2026. The surging production of

the tyre industry. The escalating export activities of vehicles such as

growth. Moreover, the focus on increasing production by the Indian

government and the favourable government schemes are augmenting the

market growth. Government schemes such as Atmanirbhar Bharat

Abhiyan- Self Reliant India provides an economic and compressive

package of INR 51,000 crores to promote manufacturing of the

automotive in the country, further fuelling the tyre industry.

Additionally, the flourishing car industry is driving the market growth.

markets of tyre. The increase in domestic automobile sales in the

SRMCEM, LUCKNOW MBA DEPARTMENT 2

infrastructure industry is aiding the market growth. The emerging

for cars and two-wheelers, further facilitating the market growth.

Besides, the increasing demand for vehicles in rural areas is also

positively impacting the market. Moreover, the production of tyres, even

huge market for two-wheelers in India leads to the increasing production

of tyres domestically, consequently invigorating the market growth.

Tyre: Market Segmentation

A tyre is a thick circular piece of rubber that is fitted in vehicles and

and are used in a variety of automobiles, from bicycles to aeroplanes.

steering and directional control.

Based on vehicle type, the market can be divided into:

 Light Commercial Vehicle

 Medium and Heavy Commercial Vehicle

SRMCEM, LUCKNOW MBA DEPARTMENT 3

The market can be broadly categorised on the basis of its design

Based on the type, the market is bifurcated into: