RESEARCH PROJECT REPORT

On

“A STUDY ON CUSTOMER PREFERENCE

TOWARDS BOAT PRODUCTS IN LUCKNOW

CITY”

Towards partial fulfillment of

Master of Business Administration (MBA)

(BBD University, Lucknow)

Guided By: Submitted by:

Dr. Afeefa Fatima AJAY YADAV
(Assistant Professor) Roll No.
(SOM BBDU, LUCKNOW) MBA 4th Semester

Session 2021-2022

School of Management

Babu Banarasi Das University

Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India
PLAGIARISM CERTIFICATE
 DECLARATION

I do hereby declare that all the work presented in the research report entitled “A

STUDY ON CUSTOMER PREFERENCE TOWARDS BOAT PRODUCTS IN

LUCKNOW CITY.” is carried out and being submitted at the school of

management for the award of Master of Business Administration, is an authentic

record of AJAY YADAV. The work is carried out under the guidance of Dr. Afeefa

Fatima (faculty guide). It hasn’t been submitted at any other place for any other

academic purpose.

AJAY YADAV
 ACKNOWLEDGEMENT

It gives me massive joy to thank each one of the individuals who have helped me

throughout my examination study. I am grateful to the School of Management, Babu

Banarasi Das University, Lucknow for having allowed me the consent to work for this

Research Report. I might want accept this open door to communicate my profound feeling

of appreciation to Dr. Afeefa Fatima (Faculty Guide) School of Management, Babu

Banarasi Das University, Lucknow for her suffering motivation, direction, intriguing

proposals, entire hearted backing and all her momentous tolerance, honorability and

graciousness which empowered me to go through effectively a decent number of

important tribulations. I recall with the feeling of extraordinary completion Prof. Dr.

Sushil Pande (Dean) School of Management, Babu Banarasi Das University, Lucknow

important support and collaboration. I accept this open door to communicate my genuine

gratitude to legitimate staff of School of Management, Babu Banarasi Das University,

Lucknow for their bunch backing and co-activity during my examination work.

At last, I additionally owe a lot to my Dear Father, Dear Mother, Husband Mother in law

and generally speaking my darling child for holding on for my distraction with this

examination report and solidified help and support. By and by, I thank who legitimately

and in a roundabout way helped me in finishing this work.

AJAY YADAV
 PREFACE

Research Report is an important a part of the Management studies. It gives the student to

discover the precious treasure of experience and an exposure to actual paintings culture

observed by the industries and thereby assisting the scholars to bridge gap among the

theories explained within the eBook and their realistic implementations.

Research performs an important function in future constructing of a person so that we can

recognize the actual world in which he has to paintings in future. The theories greatly

decorate our knowledge and provide possibilities to blend theoretical with the sensible

expertise where researcher receives familiar with certain factor of research. I feel proud to

get myself to do research at topic “2. A STUDY ON CUSTOMER PREFERENCE

TOWARDS BOAT PRODUCTS IN LUCKNOW CITY..

This basis for this research originally stemmed from my passion for developing better

methods of data storage and preservation. As the world moves further into the digital age,

generating vast amounts of data and born digital content, there will be a greater need to

access legacy materials created with outdated technology. How will we access this

content? It is my passion to not only find out, but to develop tools to break down barriers

of accessibility for future generations.

In truth, I could not have achieved my current level of success without a strong support

group. First of all, my parents, who supported me with love and understanding, and

secondly, my committee members, each of whom has provided patient advice and

guidance throughout the research process. Thank you all for your unwavering support.
 TABLE OF CONTENT
Certificate i

Plagiarism Certificate ii

Acknowledgement iii

Preface iv

Sr. No. Chapters Page no.

1) Introduction 1

2) Review of Literature

3) Company profile

4) Objective of the study

5) Research Methodology

6) Data Analysis and Interpretations

7) Findings

8) Conclusion

9) Suggestion & Recommendation

10) Limitations of the study

11. Bibliography

12. Annexure
 CHAPTER 1
INTRODUCTION

1
 INTRODUCTION

PRODUCTS AND BRANDS

BoAt designs and markets a variety of audio-focused consumer electronics, including

wireless earbuds, wired headphones, wireless speakers, home audio equipment, smart

watches, and an assortment of mobile phone accessories.

WIRELESS EARBUDS

BoAt distributes a line of wireless earbuds under the brand name Airdopes. As of mid-

2020, the manufacturers suggested retail price (MSRP) for BoAt's Airdopes line ranges

from ₹3,999 (approx. $53) to ₹6,999 (~$92).

Like competing brands and models of wireless

earbuds, BoAt's Airdopes line features Bluetooth connectivity, which enables truly

wireless use, as well as carrying cases that include built-in batteries to charge the wireless

earbuds when not in use.

2
TETHERED WIRELESS EARBUDS

BoAt distributes a line of teathered wireless earbuds under its Rockerz and BoAt brands.

As of mid-2020, the undiscounted MSRP of BoAt's tethered wireless earbud offerings

range from ₹2,990 ($39) to ₹4,990 ($66).

Like truly wireless earbuds, tethered earbuds do not connect directly to an audio source

(like the audio-out port on a mobile phone, computer, or stereo). However, tethered

wireless earbuds are connected to one another via a wire, or are connected to a band

which houses the batteries, controls, and onboard processors which drive the speakers in

the earbuds. Depending on the model, the connecting wire or band is worn behind the

head or around the neck of the wearer, as if it was a lanyard.

3
WIRELESS HEADPHONES

BoAt also distributes a line of wireless headphones in both on-ear and over-ear form

factors. Its headphones are marketed under the company's BoAt, Rockerz, and Nirvana

brands and undiscounted prices range betwen ₹2,990 (~$39) and ₹7,990 (~$105)

depending on the model and its features.

Like other wireless headphones, BoAt's devices do not connect to an audio source via

wire or cable. Its devices feature Bluetooth connectivity to play audio from the audio

source (such as a mobile phone, computer, or stereo system). In wireless playback mode

over Bluetooth, BoAt's headphones draw power from lithium ion batteries which are

integrated into the headphones.

Many of BoAt's wireless headphones come with an auxiliary audio cable that can plug

into standard headphone jacks (or other audio jacks using adapters, which aren't

included). On many models, connecting headphones to an audio source using the

auxiliary audio cable does not draw down battery charge.

4
WIRED HEADPHONES AND EARBUDS

BoAt distributes a range of wired headphones and earbuds under the company's

BassHeads brand. The undiscounted MSRP for BassHeads-branded wired headphones is

around ₹2,490 (~$33). The undiscounted MSRP for wired earbuds ranges from ₹799

(~$10.50) to ₹1,490 ($20) in mid-2020.

Like with most wired headphones and earbuds, BoAt's devices connect to a standard

headphone jack on mobile devices, computers, stereo systems, and other audio-outputting

devices. BoAt's devices draw power from the audio source into which they're plugged in

and do not require power from a dedicated amplifier. The company's over-ear and on-ear

headphones, as well as its in-ear earbuds offer a degree of passive noise cancellation by

partially occluding the wearer's ear canals from external sound.

5
SMART WATCHES

BoAt offers a line of smart watches that offer a variety of fitness modes, health

monitoring features, and call, text, and social media notifications.

PORTABLE WIRELESS SPEAKERS

BoAt sells a range of portable wireless speakers under its Stone and Rugby brand names.

Its speakers wirelessly connect to an audio source using Bluetooth and are powered by

built-in batteries. As of mid-2020, devices are priced between ₹2,490 (~$33) and

₹12,999 MSRP ($171), without discounts, depending on the model and features.

BoAt's wireless speakers come in a range of sizes and form factors designed for different

use cases. Its smaller, lower-powered devices are priced lower than its larger wireless

speaker options, which feature louder sound output, longer battery life, and varying

degrees of ruggedization in their designs.

6
HOME AUDIO EQUIPMENT

BoAt distributes home audio equipment under its Aavante brand. The company's home

audio offerings primarily consist of sound bars and subwoofers for use with televisions

and other home theater equipment. As of mid-2020, BoAt's home audio offerings are

priced between ₹9,900 (~$130) and ₹24,990 (~$329), without discounts. BoAt's home

audio equipment features multiple input modes, including Bluetooth, USB-A, and

auxiliary audio cable. Certain models are Bluetooth-only.

MOBILE ACCESSORIES

The company distributes BoAt-branded mobile device accessories such as USB cables

(including USB-a to Lightning, USB-A to Micro USB, USB-C to Lightning, and USB-A

to USB-C connections) and auxiliary audio cables.

It also sells a range of portable external batteries under the brand Energyshroom. These

batteries can be used to charge a mobile device when there is no access to a power outlet.

SPECIAL EDITIONS

BoAt produces limited editions of its various audio hardware products as part of

promotions or collaborative tie-ins with other brands.

MARKETING AND PROMOTION

BoAt promotes its products through a combination of influencer marketing and brand tie-

ins with sports teams and public events.

BoAt calls its brand influencers "BoAtheads." Its brand influencers include Indian singers

like Neha Kakkar and rapper Naved Shaikh (also known as Naezy), as well as athletes

like cricketers Hardik Pandya and Shreyas Iyer, among others.

The company has done brand tie-ins with sports franchises like cricket teams Chennai

Super Kings and the Mumbai Indians. Additionally, BoAt has co-branded its audio

7
devices with music events like Sunburn Festival and other large-scale events like the

Lakmé Fashion Week.

LEADERSHIP

CO-FOUNDERS

BoAt was co-founded by Aman Gupta and Sameer Ashok Mehta.

 Aman Gupta is co-founder and chief marketing officer of BoAt. Prior to co-founding

BoAt, Gupta was the director of sales at Harman International, where he oversaw a

portfolio of consumer electronics brands including JBL, Harman Kardon, and AKG

which Harman International distributes in India. Gupta's first entrepreneurial

experience was as co-founder and CEO of Advanced Telemedia Pvt Ltd, which

helped launch global brands such as Beats Audio, Sennheiser, and Telex, among

others, in the Indian market.

 Sameer Ashok Mehta is co-founder of BoAt. Mehta had entrepreneurial and executive

leadership experience prior to co-founding BoAt. He is an owner of Redwood

Interactive, which distributes computer gaming hardware and peripherals under the

Redgear brand. Mehta is also director at Kores India, a business owned by his family.

Mehta was appointed to his directorship at Kores India Limited in February 2010.

NON-EXECUTIVE DIRECTOR(S)

Kanwaljit Singh joined the company's board of directors in April 2018. Singh is

managing partner of Fireside Ventures, which led a ₹60,000,000 (approximately

$900,000 USD) equity funding round in BoAt. The round was not announced until early

May 2018.

8
HISTORY

 boats.com, Inc was founded by Paul R. Rabe and Stu Johnstone, in 1999, a private,

venture capital funded business located at Pier 38, The Embarcadero, in San

Francisco. In August, a venture capital funding round generated a $21 million second-

round investment.

 January 2000, boats.com, Inc. agreed from the Cobalt Group (NASDAQ: CBLT) to

acquire YachtWorld.com, a popular online yachting marketplace, the first Internet

content deal within the boating industry.

 May 2004, British Marine Federation (BMF) support for boats.com European Marine

Industry Web Awards.

 In September 2004, Boats.com, Inc was purchased by Trader Publishing Company, a

joint business venture of Landmark Media Enterprises and Cox Enterprises.

 In September 2006, Landmark Media Enterprises and Cox Enterprises split the assets

of Trader Publishing and YachtWorld became part of Dominion Marine Media, a

subsidiary of Dominion Enterprises, LLC which was in turn a subsidiary of Landmark

Media Enterprises.

 In January 2013, the Royal Yachting Association launched the RYA Classifieds

service which is powered by boats.com.

 February 17, 2017, parent of boats.com, Dominion Marine Media (DMM), was

rebranded to Boats Group, LLC.

 February 17, 2017, Sam Fulton is CEO at Boats Group, which includes the leading

marine brands of YachtWorld, Boat Trader, boats.com, Cosas de Barcos and

YachtCloser.

 June 1, 2017, boats.com and Boats Group moved headquarters to Miami.

9
 CHAPTER 2

LITERATURE
REVIEW

10
 LITERATURE REVIEW

1. INEXPENSIVE

 In comparison with its competors, boAt hosts a series ofearphones, headphones,

speakers, and home audio systems – allat prices lesser than its competors like Xiaomi,

Realme, JBL,Zebronics & Apple.

 For example – a TWS (True Wireless System) Air Pods in Apple is at the premium

price, followed by JBL & Realme while Xiaomi, though at the price range of boAt,

has many features missing likewater-resistant and good baery life, which brings us to

the second point in Pros.

2. GOOD NO. OF FEATURES:

 boAt’s main USP lies in this category – more features at a ordableprices. As price

declines, the count in features of the product also reduces. But in boAt, they have

nullied this trend - they have not reduced the features drascally, but by a mere only as

in comparison with other brands.

 From the above example, JBL, Realme, and Xiaomi do have the water-resistance

feature – only from the parcular price range. But in boAt, they have this feature at

almost all the products, even from the less category price also.

3. FUNKY DESIGNS:

 boAt also wanted to add to its USP its second component –fashionable. So, they made

their products quirky, with a lot of colors to choose from as it also a reacted the

customers to buy their products so that they can make their fashion statement.

11
4. DURABLE PRODUCTS WITH QUALITY:

 boAt added this as its third and final component in its USP –Durability and Quality.

The offerings in their respective product width are ordered with the promise of

durability and quality music.

5. GOOD QUALITY SERVICE:

 They also provide manufacturer warranty for 1 year for all their products and their

toll-free number and mail address if any queries to be taken care of.

 They have also provided extra earbuds (for wired and TWS) in different sizes so that

the customer can use the buds in respect of his comfort and choice.

CONS:.

1. CUSTOMER QUERIES NOT TAKEN CARE OF:

 Customers who had unfortunately received a faulty product have experienced a kind

of dismissal service from boAt like not attending their calls in me of queries, on

receiving the corrected/new product in time.

2. THE DELIVERY SYSTEM NOT PROMPT FROM BOAT:

 Customer shopping boAt products from online delivery playerslike Flipkart &

Amazon have not experienced this kind, but whencustomers shop on the boAt

website, they have received their products, not in good shape and condition.

 So, boAt must either rely on their third-party delivery players fully as they are experts

in delivering products to the respective customers at the estimated time or if trying to

reduce the dependence, must ensure that their delivery system is prompt and

regulated.

12
 CHAPTER 3

COMPANY PROFIE

13
 COMPANY PROFILE

boats.com

Headquarters Miami, Florida

Owner Apax Partners

URL www.boats.com

Commercial Yes

Registration Optional

Launched 1999

Current status Online

A chartered accountant by profession, Aman Gupta earned his MBA from the Indian

School of Business and in 2012 became the head of sales at Harman International, the

parent company of reputed audio brands such as Harman Kardon, JBL, and AKG.15

While at Harman, he saw changes in the Indian market and consumer behavior. Sameer

Mehta owned and operated Redwood Interactive, the parent company of the computer

gaming accessories brand, Redgear.16 By 2012, Mehta was on the lookout for new

opportunities. Mehta and Gupta had quit their jobs and eventually met in 2013. As they

talked and discussed their ideas about the electronics market, “it was like magic.” Gupta

recalled, “We instantly knew we had to create something together.” Within a few days,

the duo set up Imagine Marketing Private Ltd. They started by distributing for House of

Marley, an American audio company. Gupta then reached out to a friend at a marketing

agency who shared a list of 10 potential brand names. “We wanted one that didn’t have

an audio connotation,” noted Gupta. The name ‘boAt’ stood out, and the tagline, ‘Plug

Into Nirvana,’ matched perfectly. “You sail away and leave your worries behind,” said

14
Gupta.17 They spent the first few years deepening their understanding of the personal

electronics market. They read reviews online, listened to customer opinions, and made

multiple trips to China to meet with manufacturers and understand their processes.

Finding manufacturers prepared to customize and continuously improve the product was

essential. “Many companies used the same cookie-cutter products and only changed the

brand name. We found manufacturers willing to experiment and find creative new

solutions for the problems customers faced with these products,” Mehta explained.

Connector Cables and Chargers While reading online product reviews, the founders

spotted a pattern. Customers were frustrated that smartphone chargers and connector

cables often broke or stopped working. Their friends and family said they bought 3 or 4

such cables a year. At the time, Android phones were popular in India. Chinese

smartphone giant Xiaomi was growing, and China-based OnePlus dominated the

premium segment.18 Customers carried chargers and cables in their bags, but the wires

were easily damaged when pulling them out of the bag. The founders discussed the issue

with the manufacturers and suppliers. They also sought inspiration from China-based

Anker, a market leader in electronics products that were not expensive but reputed for

their sturdiness and longevity.

15
16
 CHAPTER-4
OBJECTIVES
OF THE STUDY

17
 OBJECTIVES OF THE STUDY

 To list the various wellness products produced by Himalaya Company and their uses.

 To evaluate the company through SWOC Analysis.

 To know the marketing strategy of the Himalaya Company.

 To know the marketing mix of the Himalaya Company.

18
 CHAPTER-5
RESEARCH
METHODOLOGY

19
 RESEARCH METHODOLOGY
Re se arch me thodology is a way to syste matically solve the proble m. It may be unde rstood has a
f f f f f f f f f

scie nce of studying how re search is done scie ntifically. In it we study the various ste ps that all
f f f f f f f f f

ge ne rally adopte d by a re searche r in studying his re search proble m along with the logic be hind
f f f f f f f f f f f

the m. f

The scope of re search me thodology is wide r than that of re search me thod.

f f f f f f f f f

Me aning of Re search
f f f

Re se arch is de fine d as “a scie ntific & syste matic se arch for pe rtine nt information on a spe cific
f f f f f f f f f f

topic”. Re se arch is an art of scie ntific inve stigation. Re search is a syste mize d e ffort to gain ne w
f f f f f f f f f f

knowle dge . It is a care ful inquiry e spe cially through se arch for ne w facts in any branch of
f f f f f f f

knowle dge . The se arch for knowle dge through obje ctive and syste matic me thod of finding solution
f f f f f f f f f f

to a proble m is a re se arch. f f f

RESEARCH DESIGN

A re search is the arrange me nt of the conditions for the colle ctions and analysis of the data in a
f f f f f f f f f

manne r that aims to combine re le vance to the re search purpose with economy in proce dure . In fact,
f f f f f f f f f f f f

the re search is de sign is the conce ptual structure within which re se arch is conducte d; it constitute s
f f f f f f f f f f f

the blue print of the colle ction, me asureme nt and analysis of the data. As se arch the de sign include s
f f f f f f f f f f f f

an outline of what the re searche r will do from writing the hypothe sis and its ope rational implication
f f f f f f f f

to the final analysis of data. f

The de sign is such studie s must be rigid and not fle xible and most focus atte ntion on the following
f f f f f f f f

2;

20
Re search De sign can be cate gorize d as:
f f f f f f

TYPES OF RESEARCH
DESIGN

EXPLORATORY DESCRIPTIVE EXPERIMENT

RESEARCH & AL RESEARCH
DESIGN DIAGNOSTIC DESIGN
RESEARCH

The pre sent study is e xploratory in nature , as it se e ks to discove r ide as and insight to brig out ne w
f f f f f f f f f f

re lationship. Rese arch de sign is fle xible e nough to provide opportunity for conside ring diffe re nt
f f f f f f f f f f f

aspe cts of proble m unde r study. It he lps in bringing into focus some inhe re nt we akne ss in e nte rprise
f f f f f f f f f f f f

re garding which in de pth study can be conducte d by manage me nt.

f f f f f f

DATA COLLECTION

For any study the re must be data for analysis purpose . Without data the re is no me ans of study. Data
f f f f f f f

colle ction plays an important role in any study. It can be colle cte d from various source s. I have
f f f f f f f

colle cte d the data from two source s which are give n be low:
f f f f f f f

1. Primary Data

 Pe rsonal Inve stigation

f f

 Observation Me thod
f f

 Information from corre sponde nts f f

21
 Information from superiors of the organization f f

2. Se condary Data
f

 Publishe d Source s such as Journals, Gove rnme nt Reports, Ne wspape rs and Magazine s e tc.
f f f f f f f f f

 Unpublishe d Source s such as Company Inte rnal re ports pre pare by the m give n to the ir analyst
f f f f f f f f f

& traine e s for inve stigation. f f f

 We bsite s like SINGH CORPORATE MANTRA PRIVATE LIMITED official site , some
f f f f f

othe r site s are also searche d to find data.

f f f f f

Scope Of The Study f f

The scope of the study is ve ry vital. Not only the Human Resource de partme nt can use the facts and
f f f f f f f f f f f

figure s of the study but also the marke ting and sale s de partme nt can take be ne fits from the findings
f f f f f f f f f f f

of the study. f

Scope for the sale s de partme ntf f f f f

The sale s de partme nt can have fairly good ide a about the ir employe e s, that the y are satisfie d or not.
f f f f f f f f f f f f f

Scope for the marke ting de partme nt

f f f f f

The marke ting de partme nt can use the figure s indicating that the y are putting the ir e fforts to plan
f f f f f f f f f f f

the ir marke ting strate gie s to achie ve the ir targe ts or not.

f f f f f f f f

Scope for pe rsonne l de partme nt

f f f f f

Some custome rs have the complaints or facing proble ms re garding the job. So the pe rsonne l
f f f f f f f f f f

de partme nt can use the information to make e fforts to avoid such complaints.
f f f f f f

Sample Size :- f f

Que stionnaire is fille d by 100 e mploye e s of SINGH CORPORATE MANTRA PRIVATE

f f f f f f

LIMITED.

The que stionnaire was fille d in the office and vital information was colle cte d which was the n
f f f f f f f f f

subje cts to:- f

 A pilot survey was conducte d be fore finalizing the que stionnaire . f f f f f f f

22
 Data colle ction was also done with the he lp of personal obse rvation.
f f f f f f

 Afte r comple tion of surve y the data was analyze d and conclusion was drawn.
f f f f f

 At the e nd all information was compile d to comple te the proje ct re port.

f f f f f f f f

23
 CHAPTER-6
DATA ANALYES AND
INTERPRETATION

24
 DATA ANALYSIS & INTERPRETATION

Table No: 1
f

Working hours are conve nie nt for me f f f f

PERCENT

Strongly agre e f f 34

Agre e f f 32

Ne ithe r agre e nor disagre e

f f f f f f 18

Disagre e f f 13

Strongly disagre e f f 3

TOTAL 100

CHART 1

Interpre tation:
f f

From the above chart and table it is cle arly e vide nt that 34% of the re sponde nts strongly agre e
f f f f f f f f f f f

that working hours are conve nie nt from the m and 32% agre e with that and 18% ne ithe r agre e
f f f f f f f f f f

nor disagre e and 13% disagre e with the working hours and 3% are strongly against working
f f f f f f

hours.

Table No: 2
f

I'm happy with my work place f

25
 PERCENT
Strongly agre e f f 30
Agre e f f 39
Neithe r agre e nor disagre e
f f f f f f 18
Disagre e f f 8
Strongly disagre e f f 5
100

Chart 2

Interpre tation:
f f

From the above table it is cle ar that 30% re sponde nts strongly agre e and 39% re sponde nts agre e
f f f f f f f f f f f f

that the y are happy with the ir work place only 13% disagre e d and 18% have no ide a towards
f f f f f f f f

the ir work place .

f f

26
Table No: 3 f

I fe e l i have too much work to do

f f f

PERCENT
strongly agre e f f 7
Agre e f f 9
Neithe r agre e nor disagre e
f f f f f f 25
Disagre e f f 37
Strongly disagre e f f 22
100
Chart 3

Interpre tation:
f f

From the above table it is quite cle ar that the work load is not high, 37% of the re sponde nts
f f f f f f f f f

disagre e d with the que stion” I fe e l I have too much work” and anothe r 22% strongly disagre e d,
f f f f f f f f f f

18% admits the y have too much work and 23% have no ide a towards this que stion.
f f f f f

27
Table No: 4 f

Safe ty me asures provide d by the company

f f f f f

PERCENT
strongly agre e f f 28
Agre e f f 31
Neithe r agre e nor disagre e
f f f f f f 24
Disagre e f f 11
Strongly disagre e f f 6
TOTAL 100

CHART 4

Interpre tation:
f f

From the above table it is e vide nt that the safety me asures provide d by the organizations are
f f f f f f f f f f f f

good as 28 and 31% of the re sponde nts agre e with that and only 11& 6% disagre e d and 24%
f f f f f f f

ne ithe r agre e d nor

f f f f

disagre e d. f f

28
TABLE NO. 5
My re lationship with my supe rvisor is cordial
f f

PERCENT
strongly agre e f f 30
Agre e f f 41
Neithe r agre e nor disagre e
f f f f f f 16
Disagre e f f 6
Strongly disagre e f f 7
TOTAL 100

CHART 5

Interpre tation:
f f

From the above table it is cle ar that re lationship be twe e n e mploye e s and the ir supe rvisors are
f f f f f f f f f f f f f f

cordial be cause 30% of re sponde nts strongly agre e d to it and 41% agre e d to it and only 13%
f f f f f f f f

disagre e d and 16% of responde nts have ne ithe r agre e d nor disagre e d.
f f f f f f f f f f f

29
TABLE NO 6

My supervisor is not partial

f

PERCENT
strongly agre e f f 18
Agre e f f 30
Neithe r agre e nor disagre e
f f f f f f 15
Disagre e f f 19
Strongly disagre e f f 18
TOTAL 100

CHART 6

Interpre tation:
f f

From the above table it is e vide nt that the supe rvisors are not partial to the e mploye e s as 18%
f f f f f f f f f f f f

strongly agre e d and 30% agre e d to the que stion but 19% disagre e d and 18% strongly disagre e d
f f f f f f f f f f

this le ve l is quite high compare d to othe r que stions.

f f f f f f

30
TABLE NO 7

My supervisor conside rs my ide a too while taking decision

f f f f f

PERCENT
strongly agre e f f 26
Agre e f f 43
Neithe r agre e nor disagre e
f f f f f f 26
Disagre e f f 2
Strongly disagre e f f 3
TOTAL 100

CHART 7

Interpre tation:
f f

From the above table it is cle ar that 26 and 42% of the re sponde nts agre e that supe rvisors
f f f f f f f f f f

conside r the ir employe e s ide as also and only 5% disagre e d and 26% ne ithe r agre e d nor
f f f f f f f f f f f f

disagre e d.
f f

31
TABLE NO 8

I'm satisfie d with the support from my co-worke rs

f f f

PERCENT
strongly agre e f f 21
Agre e f f 47
Neithe r agre e nor disagre e
f f f f f f 16
Disagre e f f 9
Strongly disagre e f f 7
TOTAL 100

CHART 8

Interpre tation:
f f

From the above table it is cle ar that re lation with co-worke rs is quite good as ne arly 68% of the
f f f f f f f f f

re sponde nts agre e that the y are satisfie d with support from co-worke rs and only 15% disagre e d
f f f f f f f f f f

and 16% have no answe r to this.

f f

32
TABLE NO 9

Pe ople he re have conce rn from one anothe r and te nd to help one anothe r
f f f f f f f f f f f f

PERCENT
strongly agre e f f 26
Agre e f f 41
Neithe r agre e nor disagre e
f f f f f f 19
Disagre e f f 9
Strongly disagre e f f 5
TOTAL 100

CHART 9

Interpre tation:
f f

From the above table it is cle ar that in this organization pe ople have conce rn ove r e ach othe r as
f f f f f f f f f f f

26% strongly agre e d and 41% agre e d and only 14% disagre e d and 19% ne ithe r agre e d nor
f f f f f f f f f f

disagre e d. f f

33
TABLE NO 10
I'm satisfie d with the re fre shme nt facilitie s
f f f f f f

PERCENT
strongly agre e f f 26
Agre e f f 20
Neithe r agre e nor disagre e
f f f f f f 30
Disagre e f f 15
Strongly disagre e f f 9
TOTAL 100

CHART 10

Interpre tation:
f f

From the above table it is cle ar that 26% e mploye e s are strongly satisfie d with the re fre shme nt
f f f f f f f f f f f f f

facilitie s offe re d by the company as 15% of responde nts disagre e d and 9% strongly disagre e d
f f f f f f f f f f

and 30% neithe r agre e d nor disagre e d and only 20% agre e d.
f f f f f f f f

34
TABLE NO 11

We are provide d with the re st and lunch room and the y are good
f f f f f f f

PERCENT
strongly agre e f f 16
Agre e f f 34
Neithe r agre e nor disagre e
f f f f f f 22
Disagre e f f 20
Strongly disagre e f f 8
TOTAL 100
CHART 11

Interpre tation:
f f

From the above table it is quite e vide nt that 8% strongly disagre e d and 20% of the re sponde nts
f f f f f f f f f f f

disagre e d and 22% neithe r agre e d nor disagre e d and only 50% of the re sponde nts are satisfie d
f f f f f f f f f f f f f

with the re st and lunch room provide d.

f f f

35
TABLE NO 12

The parking space for our ve hicle s are satisfactory

f f f f f

PERCENT
strongly agre e f f 4
Agre e f f 9
Neithe r agre e nor disagre e
f f f f f f 24
Disagre e f f 32
Strongly disagre e f f 31
TOTAL 100
CHART 12

Interpre tation:
f f

From the above table it is cle ar that re sponde nts are not satisfie d with the parking facilitie s
f f f f f f f f f f

provide d by the company as 31% of re sponde nts strongly disagre e d and 32% of re sponde nts
f f f f f f f f

disagre e d and only 13% of re sponde nts are satisfie d with the parking facilitie s and 24%
f f f f f f f f

have ne ithe r agre e d nor disagre e d.

f f f f f f f

36
Table no 13 f

I fe ll I'm paid a fair amount for the work i do

f f

PERCENT
strongly agre e f f 15
Agre e f f 39
Neithe r agre e nor disagre e
f f f f f f 25
Disagre e f f 13
Strongly disagre e f f 8
TOTAL 100
Chart 13

Interpre tation:
f f

From the above table it is e vide nt that the re sponde nts are satisfie d with the ir salary as 39%
f f f f f f f f f f f

agre e and 15% strongly agre e . Only 3% disagre e and 8% strongly disagre e , 25% ne ithe r agre e
f f f f f f f f f f f f

nor disagre e . f f

37
Table no 14
f

I'm satisfie d with the chance s for my promotion

f f f

PERCENT
strongly agre e f f 27
Agre e f f 43
Neithe r agre e nor disagre e
f f f f f f 13
Disagre e f f 9
Strongly disagre e f f 8
TOTAL 100

Chart 14

Interpre tation:
f f

From the above table it is quite cle ar that e mploye e s are satisfie d with the ir chance s for
f f f f f f f f f f f f

promotion as 43% agre e and 27% strongly agre e . Only 9% disagre e and 8% strongly disagre e ,
f f f f f f f f

13% ne ithe r agre e nor disagre e .

f f f f f f

38
Table no 15 f

I'm satisfie d with the allowance s provide d by the organization

f f f f f

PERCENT
strongly agre e f f 19
Agre e f f 42
Neithe r agre e nor disagre e
f f f f f f 21
Disagre e f f 11
Strongly disagre e f f 7
TOTAL 100

Chart 15

Interpre tation:
f f

From the above table it is cle ar that the e mploye e s are satisfie d with the allowance s and othe r
f f f f f f f f f f f f f

be ne fits provide d by the organization as 42% agre e and 19% strongly agre e . Only 11% disagre e
f f f f f f f f f f

and 7% strongly disagre e , 21% ne ithe r agre e nor disagre e .

f f f f f f f f

39
TABLE NO 16

I fe e l my boss motivate me to achie ve the organizational goals

f f f f f f f

PERCENT
strongly agre e f f 11
Agre e f f 33
Neithe r agre e nor disagre e
f f f f f f 25
Disagre e f f 22
Strongly disagre e f f 9
TOTAL 100

CHART 16

Interpre tation:
f f

From the above table it is e vide nt that e mploye e s boss are motivating to achie ve organizational
f f f f f f f f f f f

goals as 33% agre e and 11% strongly agre e . 22% disagre e this is quite high compare d to othe r
f f f f f f f f f

factors and 9% strongly disagre e and 25% neithe r agre e nor disagre e . f f f f f f f f

40
TABLE NO 17

My supervisor motivate s me to incre ase my e fficie ncy at time s whe n i'm not
f f f f f f f f f

PERCENT
strongly agre e f f 18
Agre e f f 44
Neithe r agre e nor disagre e
f f f f f f 18
Disagre e f f 13
Strongly disagre e f f 7
TOTAL 100

CHART 17

Interpre tation:
f f

From the above table it is e vide nt that employe e s boss motivate s the e mploye e whe n he is
f f f f f f f f f f f f f f f

unproductive and he lp him to be productive as 44% agre e and 18% strongly agre e . Only 7%
f f f f f f f f

strongly disagre e and 7% disagre e , 18% ne ithe r agre e nor disagre e .

f f f f f f f f f f

41
TABLE NO 18

I fe e l that my job has little impact on the succe ss of the company

f f f f f f

PERCENT
strongly agre e f f 35
Agre e f f 40
Neithe r agre e nor disagre e
f f f f f f 10
Disagre e f f 9
Strongly disagre e f f 6
TOTAL 100

Chart 18

Interpre tation:
f f

From the above chart it is cle ar that 75% re sponde nts are think that the y contribute in the
f f f f f f f f f

succe ss of a company, 9% responde nt disagre e from the state me nt and 6% re sponde nt strongly
f f f f f f f f f f

disagre e from the que stion.

f f f f

42
Table no 19 f

Ove rall I'm satisfie d with my job

f f

PERCENT
strongly agre e f f 28
Agre e f f 35
Neithe r agre e nor disagre e
f f f f f f 20
Disagre e f f 12
Strongly disagre e f f 5
TOTAL 100

Chart 19

Interpre tation:
f f

From the above table it is e vide nt that Ove rall satisfactions of the re sponde nts are good as 35%
f f f f f f f f f f

agre e and 28% strongly agre e . Only 5% strongly disagre e and 12% disagre e and 20% ne ithe r
f f f f f f f f f f

agre e nor disagre e .

f f f f

43
CHAPTER-7
FINDINGS

44
 FINDINGS
From the study, the re searche r has come to know that most of the re sponde nts have job
f f f f f f f f f f

satisfaction; the manage me nt has take n the be st e fforts to maintain cordial re lationship with the
f f f f f f f f f

e mploye e s. Due to the working conditions pre vailing in this company, job satisfaction of e ach
f f f f f f f

re sponde nt see ms to be the maximum. From the study, I have come to know that most of the
f f f f f f f f f f

e mploye e s we re satisfie d with the welfare me asures provide d by SINGH CORPORATE

f f f f f f f f f f f f

MANTRA PRIVATE LIMITED. The e mploye e s of SINGH CORPORATE MANTRA f f f f

PRIVATE LIMITED ge t more be ne fits compare to othe r companie s. f f f f f f f

 The re sponde nts are satisfie d with the e nvironme nt and nature of work
f f f f f f f f f

factors .

 The re sponde nt’s re lationship with the supe riors and colle ague s are quite
f f f f f f f f f f

good .

 The Re sponde nts are not provide d with proper we lfare facilitie s.
f f f f f f f f f

 The communication and motivation of e mploye e s by the ir supe riors in

f f f f f f

this organization is re asonable . f f

 The Pay and promotion activitie s in this organization is also good .

f f

 The Re sponde nts are ove rall satisfie d with the ir job
f f f f f f f

 The Parking facilitie s provide d by the organization are not good that’s
f f f f f

why most re sponde nts disagre e with this que stion.

f f f f f

 The re fre shme nt facilitie s are also nee d to be improve d

f f f f f f f f f f

45
CHAPTER-8
CONCLUSION

46
 CONCLUSION

In the today’s comple tive world it be come s ve ry important for a company to be ahe ad than its
f f f f f f f f

compe titors as much as possible . A company can have advantage and be ahe ad of its compe titors
f f f f f f f

by having be st & tale nte d e mploye e s working with the m. This alone can make lot of diffe re nce
f f f f f f f f f f f f

and will he lp the company in long run. It be come s ve ry important for the company to ke e p all
f f f f f f f f

e mploye e s satisfie d, as with the incre ase in e mploye e s satisfaction, le ve l of productivity also
f f f f f f f f f f f f

incre ases. The primary obje ctive of the study is to unde rstand impact e mploye e s satisfaction on
f f f f f f f f f f

productivity in te xtile industry. Te xtile industry in India is ve ry important and it has major f f f f f

contribution in the e conomy of the country. Indian Te xtile industry contribute s 11% from f f f f f f

e xports and it contribute s 4% to GDP of the country. Te xtile industry in India is se cond large st
f f f f f f f

e mploye r afte r agriculture . It ge ne rate s e mployme nt for more than 40 million pe ople and it is
f f f f f f f f f f f f

e xpe cte d that by year 2022 it will have e mployme nt de mand of more than 60 million. Unde r
f f f f f f f f f f

such circumstance s it is ve ry e ssential to study e mploye e satisfaction of the pe ople working in f f f f f f f f f f

te xtile industry and its impact on productivity as this industry provide s e mployme nt to a large r
f f f f f f

se ction of the socie ty. The re se arch and the surve y conducte d in various factorie s indicate that
f f f f f f f f f f f

the re is positive and significant re lationship betwe e n e mploye e satisfaction and productivity. It
f f f f f f f f f f

indicate s that if the e mploye e s are satisfie d the n the production will incre ase and if the
f f f f f f f f f f f f

e mploye e s are not satisfie d the n the production will de cre ase . Study indicate s the factors like
f f f f f f f f f f f f f

age , se x, qualification, de signation and working te nure has positive impact on e mploye e
f f f f f f f f f

satisfaction and it affe cts his / he r satisfaction le ve l. Surve y indicate s that majority of e mploye e s f f f f f f f f f

are happy with the mone tary and non-mone tary be ne fits the y ge t.
f f f f f f f f

Employe e s are not happy with the social working e nvironme nt, training facilitie s, fe e dback
f f f f f f f f f

syste m, e mploye e s fe e ls that manage me nt discrimination on the bases of re ligion, ge nde r and
f f f f f f f f f f f f f

age the re is communication gap in the factory, te am me e tings are not use ful looking at this a
f f f f f f f f f

47
mode l (ope n forum) has be e n sugge ste d which will improve communication betwe e n all the
f f f f f f f f f f f

hire chary le ve ls, it he lps to re duce wastage , motivate s e mploye e s , e ncourage s e mploye e s to be
f f f f f f f f f f f f f f f f f

participative in improving ope rations of the factory. On the bases of findings ne ce ssary
f f f f f f f

re comme ndations has be e n made which will help manage me nt of the factorie s to improve
f f f f f f f f f f f

satisfaction le ve l of the ir employe e s. It has be e n obse rve d that overall e mploye e s are happy
f f f f f f f f f f f f f f f

working in the ir curre nt factory the y also be lie ve s that the y have an opportunity for pe rsonal f f f f f f f f f

growth and de ve lopme nt. The scope of this study is it will he lp to unde rstand e xactly what f f f f f f f f

matte rs most to your e mploye e s. The study on e mploye e satisfaction will he lp the te xtile
f f f f f f f f f f f f

industry to unde rstand what are major factors which le ad to satisfaction and dissatisfaction of f f f

e mploye e s in an organization. The industry will also unde rstand how employe e satisfaction has a
f f f f f f f f

dire ct and positive impact on productivity which in turn le ads to organization profits. The study
f f f f

will he lp manage me nt of te xtile factorie s to unde rstand whe re the ir e mploye e s are satisfie d and
f f f f f f f f f f f f f f f

dissatisfie d what are the re asons for dissatisfaction and what can be done to improve the ir
f f f f f f f f

e mploye e satisfaction le ve l, also he lp the m in making re quire d change s in the ir policie s &
f f f f f f f f f f f f

proce dure s. This study will he lp acade micians & re se arch stude nts to e xplore more de e ply the
f f f f f f f f f f f f f

re lationship betwe e n e mploye e satisfaction and productivity and will give the m an vie w of what
f f f f f f f f f f

are the difficultie s face d by te xtile industry work force in India and what is the re satisfaction
f f f f f f f f f

le ve l.
f f

In the organization most of e mploye e s are satisfie d with all the facilitie s provide d by company.
f f f f f f f f f

But the re are some e mploye e s also who are not satisfie d with the company. Manage me nt should
f f f f f f f f f f f f

try to conve rt unsatisfie d e mploye e s in to satisfie d e mploye e s. Be cause if e mploye e is not

f f f f f f f f f f f f f f

satisfie d than the he is not able to give his 100% to his work and the productivity of e mploye e
f f f f f f f f f

de cre ase . So manage me nt should try to satisfie d his e mploye e s be cause e mploye e s are the
f f f f f f f f f f f f f f f f

asse ts of the company not a liabilitie s.

f f f

48
 CHAPTER-9
RECOMMENDATIONS

49
 RECOMMENDATIONS

1. The se le cte d Singh Corporate Mantra Private Limite d can re duce its working time by
f f f f f f f f f f

introducing shift syste m for the e mploye e s be cause 50 % of the m work more than 8 f f f f f f f f f

hours pe r day. f

2. The se le cte d Singh Corporate Mantra Private Limite d can incre ase or introduce
f f f f f f f f f f

transport facility for the e mploye e s which will be a motivating factor. f f f f f

3. The se le cte d Singh Corporate Mantra Private Limite d can introduce ne w sche me s for
f f f f f f f f f f f

ince ntive s and targe ts can be made e asy by using the pe rformance based ince ntive s and
f f f f f f f f f f f f

promotion policie s e tc. f f

4. It can conce ntrate on the we lfare scheme to the e mploye e s e spe cially e ducation to f f f f f f f f f f f f f f

e mploye e s childre n and arrange me nt of housing facility, e ducation loan & motivating the
f f f f f f f f

e mploye e s for furthe r studie s. It will be a bette r motivating factor.

f f f f f f f f

5. Ince ntive scheme and perce ntage and pe riod of ince ntive to be give n more
f f f f f f f f f f f f f

conce ntration by the company for the satisfaction of the e mploye e s.

f f f f f f f

6. The se le cte d Singh Corporate Mantra Private Limite d can conce ntrate on the le ave
f f f f f f f f f f f f

policy of the fe male worke rs. f f f f

7. Safe ty me asures and safe ty training to both me n and wome n e mploye e s may be give n
f f f f f f f f f f f

50
CHAPTER-10
LIMITATIONS

51
 LIMITATIONS

 Data colle cte d is base d on que stionnaire .

f f f f f

 The numbe r of e mploye e s in SINGH CORPORATE MANTRA PRIVATE LIMITED is

f f f f f

more , so sample size is limite d by 100.

f f f f

 The information colle cte d by the obse rvation me thod is very limite d.
f f f f f f f f

 The re sult would be varying according to the individuals as well as time .

f f f f f f

 Some re sponde nts he sitate d to give the actual situation; the y fe are d that manage me nt would
f f f f f f f f f f f f

take any action against the m

f f

 The findings and conclusions are based on knowle dge and expe rie nce of the re sponde nts
f f f f f f f f f f f f

some time may subje ct to bias.

f f f

52
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Publishing Company. Ostroff, C. and D.E. Bowe n (2000) ‘Moving HR to a highe r le ve l:

f f f f

HR practice s and organisational e ffe ctive ne ss’, in K. Kle in et. al. (e ds), Multile ve l
f f f f f f f f f f

The ory, re search and me thods in organisations (pp. 211-266). San Francisco, CA:Josse y-
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Bass. Robbins, S.P. & De Ce nzo, D.A., 2001. Supervision today. USA: Pre ntice Hall.
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ANNEXURE

57
 QUESTIONNAIRE
1. Name : …………………………………………………………………………………
f

…
2. Age : ………………
f

3. Ge nde r: Male
f f f

Fe male f f

4. De signation……………..
f

Que s1- Working hours are conve nie nt for me -

f f f f f

1 strongly agre e 2 agre e 3 ne ithe r agre e nor disagre e 4 disagre e 5 strongly disagre e
f f f f f f f f f f f f f f

Que s2- I am happy with my work place -

f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s3- I fe e l I have too much work to do-

f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s4- Safe ty me asures provide d by the company are good-

f f f f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s5- My re lationship with my supe rvisor is cordial-

f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s6- My supe rvisor is not partial-

f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s7- My supe rvisor conside r my ide as while taking de cision-

f f f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s8- I am satisfie d with the support from my coworke rs-

f f f f

1. strongly agre e 2. Agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s9- Pe ople he re have conce rn from one anothe r and te nd to help-
f f f f f f f f f f f

58
1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s10- I am satisfie d with the re fre shme nt facility-

f f f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s11- We are provide d with the re st and lunch room and the y are good-
f f f f f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s12- The parking space s for ve hicle s are satisfactory-

f f f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s13- I fe e l I am paid a fair amount for the work I do-

f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s14- I am satisfie d with the chance s for my promotion-

f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s15- I am satisfie d with the allowance s provide d by the organization-

f f f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s16- I fe e l my boss motivate me to achie ve the organizational goals-

f f f f f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s17- My supe rvisor motivate me to incre ase my efficie ncy at a time whe n I am not-
f f f f f f f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s18- I fe e l my job little impact on the succe ss of the company-

f f f f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

Que s19- Ove rall I am satisfie d with my pre se nt job-

f f f f f

1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
f f f f f f f f f f f f f f

59