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STRATEGIC
PLANNING
Presented By :
Purushotam Sati
Pujil Khanna
Vinod Kumar
Rabi Kr. Pradhan
STRATEGY IS A SET OF KEY
DECISIONS MADE TO MEET
OBJECTIVES.
Continual Management
Attention Creativity
Commitment
MISSION
F A
O C
R H
M OBJECTIVE I
U V
L E
A GOALS M
T E
I N
O TARGETS T
N S
Strategists are individuals or groups who
are primarily involved in the formulation,
implementation, and evaluation of
strategy.
STRATEGIC PLANNING
Corporate
Strategy
Business
Strategy
Functional
Strategy
A STRATEGIC BUSINESS UNIT IS….
Intra Competition.
Corporate Image.
Better Management.
Higher Efficiency.
CEO
EXPANSION
ACQUISITION
INNOVATION
REGIONAL BRANDING
PROMOTIONAL STRTEGY
T.V COMMERCIAL
RADIO
NEWSPAPER
POP DISPLAY
WALL PANTING
VIDEO VANS
SALES PROPOTION
CONTEST IN MELAS OR HAATS
PROMOTION STRATEGY
Effort should be made to hold the market share otherwise the star will become
a CASH COW.
MESWAK-39%(GROWTH RATE)
CASH COW
They are foundation of the company and often the stars of
yesterday.