STRATEGIC

MARKETING
ANALYSIS AND
BUDGETING
BY GROUP 2
 TEAM 2

NAMOWAG, JUSTINE CRUTA, JOCELLE S.

Definition & Product Life Cycle
Importance

MABEZA, KOBE N. SARIPADA, ANIAH P.

Product Portfolio Comprehensive
Matrix (BCG Strategic Marketing
matrix) Budget
STRATEGIC MARKETING
ANALYSIS & BUDGETING
STRATEGIC MARKETING ANALYSIS
This phase includes a thorough examination of internal
and external factors influencing marketing decisions.

BUDGETING
This involves allocating financial resources to various
marketing initiatives based on their priority and potential
impact.
STRATEGIC MARKETING ANALYSIS & BUDGETING
Importance
STRATEGIC MARKETING ANALYSIS
Marketing analysis is essential for improving a company's position within
a specific market and being competitive and useful for customers.

BUDGETING
1. Helps You Work Toward Long-Term Goals
2. Can Keep You from Overspending
3. Can Make Retirement Saving Easier
4. Helps You Prepare for Emergencies
5. Can Reveal Spending Habits
PRODUCT
LIFE
CYCLE
 BOSTON CONSULTING GROUP
(BCG)

developed by BRUCE HENDERSON of BOSTON

CONSULTING GROUP IN THE EARLY 1970's.

businessess or products are classified as low or high

performers depending upon their market growth rate
and relative market share.

RELATIVE MARKET SHARE AND MARKET GROWTH

 THE BCG GROWTH-
SHARE MATRIX
It is a portfolio planning model which is based on the
observation that a company’s business units can be classified
into four categories:

Stars Question marks

Cash cows Dogs

It is based on the combination of market growth and market

share relative to the next best competitor.
 COMPREHENSIVE STRATEGIC
MARKETING BUDGET

Comprehensive Strategic Marketing Budget

is a detailed financial plan that outlines the
allocation of resources for various
marketing activities, designed to align with
the overall strategic goals and objectives of
an organization.
KEY COMPONENTS OF A COMPREHENSIVE
STRATEGIC MARKETING BUDGET

Advertising and Promotion Sales and Promotions

Research and Analytics Personnel and Skill Development

Digital Presence and Technology Event Marketing

Public Relations and Community Engagement and

Reputation Management CSR
THANK YOU!