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Media Plan

Media Plan

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Published by jaydmpatel

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Categories:Types, Business/Law
Published by: jaydmpatel on Jan 10, 2011
Copyright:Attribution Non-commercial

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05/04/2013

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Media Planning and Strategy 
 
Media Terminology 
MediaPlanning
- A series of decisions involving the delivery of messages to audiences.
MediaObjectives
- Goals to be attained by the media strategy and program.
MediaStrategy
- Decisions on how the media objectives can be attained.
Media
- The various categories of delivery systems, including broadcastand print media and others.
B
roadcastMedia
- Either radio or television network or local station broadcasts.
 
Media Terminology 
Print Media
- Publications such as newspapers and magazines.
Media Vehicle
- The specific message carrier 
C
overage
- The potential audience that might receive the message through thevehicle.
each
- The actual number of individual audience members reached at leastonce by the vehicle in a given period of time.
F
requency
- The number of times the receiver is exposed to vehicle in aspecific time period.

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