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Ethical Issues in Marketing Research

Ethical Issues in Marketing Research

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Published by imad rehman
Business ethics (also known as corporate ethics) is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and business organizations as a whole. Applied ethics is a field of ethics that deals with ethical questions in many fields such as medical, technical, legal and business ethics.
Business ethics (also known as corporate ethics) is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and business organizations as a whole. Applied ethics is a field of ethics that deals with ethical questions in many fields such as medical, technical, legal and business ethics.

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Categories:Types, Business/Law
Published by: imad rehman on Jan 17, 2011
Copyright:Attribution Non-commercial

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08/13/2013

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Ethical issues in Marketing Research
The importance of ethics in Marketing Research:
The topic of ethics is extremely important for marketingresearch and for market research. Ethics address whether aparticular action is right or wrong, good or bad. Marketing hascreated a perception that, within businesses, marketing is thearea most prone to unethical practices. Therefore, it isimperative that market researchers are associated withunethical practices. Volunteer participation is the very heart ofmarketing research. The consumer research programme wouldpractically cease to continue without the co-operation of thepublic from which the data are drawn. The need for ethics isthus is very clear. However, ethical decisions have the followingcharacteristics. They are1.
 
Most ethical decisions have extended or long termeffects.2.
 
Most of the ethical decisions are sometimes doubtful,rather there are multiple alternatives.
 
3
.
 
The viewpoints in the decisions are sometimes positiveor negative.4.
 
These positive and negative outcomes are veryuncertain and unpredictable.
The parties who are affected by unethicalpractises:
N
ow, we shall discuss about those parties who areaffected by unethical research practises. They are knownas
STAKEHOLDERS.
S
takeholder·s concept is a method oflooking at ethical relationships by identifying any group or individual who is or can be affected by the process.In Market Research there are 4
S
takeholders:1.
 
P
ublic2.
 
Respondents
3
.
 
Client4.
 
Researcher Let us take each
S
takeholder separately.
 
1.
 
Public:
F
or public, ethical concerns revolve primarily around themethods of gathering and reporting research results. Thepublic often depend upon the Marketing Research for information on products. If this information is distorted bythe Marketing researcher or the client the public stands tolose. The information becomes useless and redundant for them. Therefore, it is the joint responsibility of the publicand the researcher to avoid incomplete reporting,misleading reporting and biased research.
y
 
I
ncomplete Reporting:
Whenever a client or researcher does not reveal the complete results,incomplete reporting occurs. This unethical act ismore likely to take place when a researcher conceals negative information, which is notacceptable by the public in general.
y
 
Misleading environment:
This involves the distortion ofinformation. The information presented to the publicis false. It leaves the public with an erroneous

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This is the best i have read on any topic in marketing so far. Good job
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