Marketing strategy of

Zomato vs swiggy
Digital Marketing Strategy of Zomato 

• On Twitter, Facebook, and Instagram, Zomato is active. It has 726k Instagram followers, 1,899,405 Twitter
followers, and 1.42 million followers as of July 2019.
• Zomato interacts with its audience by posting on popular subjects. The brand is aware of the nature of its
audience. As a result, it promotes material that encourages people to share, discuss, and revisit it. To engage
visitors online, it uses popular topics and publishes straightforward picture
• During the 2016 Olympics, Zomato used Twitter to promote its brand. The brand used rings made out of
coffee and claimed they would get the gold medal if coffee drinking were a sport. 
• The "Pokemon Go" video game was another current hot subject. Zomato profited from it as well. Zomato
used the famous Pikachu to promote its brand on Twitter.
• Connecting with the audience was facilitated by posting on popular themes. Users probably don't want to
ponder too much while using social media. In actuality, individuals utilize social media to enjoy and view
humorous content. Expect your material to be shared when such content appears on their news feed. Of
course!
• Zomato's digital marketing strategy must be adjusted when new trends emerge. They will need to devise
fresh strategies to get the interest of their customers. They are currently performing a fantastic job. They
will benefit greatly from it if they put forth a continued effort.

• These people are skilled in making the most of the Email Marketing tool. One of the cleverest and most
effective tactics is Zomato's email marketing. Zomato keeps customers loyal to its brand by using
appealing subject lines and a drive to action.

• They ran an email marketing campaign on Amazon Prime Video with the theme of the renowned series
Mirzapur, season 2. Subject lines referencing characters from Mirzapur were included by Zomato.

• Additionally, it produced a CV for Biryani as part of one of its greatest email marketing methods. Food-
related terms like "Curriculum Vitae of Biryani" were featured in Zomato. Additionally, it used the CTA
"hire immediately" rather than "order now." That is how Zomato's email marketing strategy excels so
well.
Influencer Marketing Strategy by Zomato 

• Zomato has advanced the concept of "hyper-local marketing" by promoting its material in regional tongues in
addition to contacting micro-influencers. This increases Zomato's credibility by enabling them to connect
with more people.
• Zomato has placed a lot of attention on influencer marketing in its advertising strategy because it recognizes
its potential. Whether a macro or micro-influencer, Zomato isn't afraid to go above and beyond and leverages
its notoriety to grow its user base.
• We are all aware of Zomato's funny takes on various scenarios via its tweets. Zomato provides content that
will make its consumers smile, regardless of the issue they are now dealing with or the one they encounter
daily. Additionally, its humor spreads like wildfire and has a powerful knock-on impact.
• Memes are extremely popular on social media, and Zomato has mastered the technique of "meme marketing"
because it recognizes its significance. The food tech firm generates a lot of organic traffic thanks to this
content marketing technique, which eventually helps to increase its overall revenue.
Social Media Marketing Strategy of Swiggy 

• Swiggy’s digital marketing strategy can’t be explained better without its use of social media.
• Swiggy uses social media to engage with its millennial target audience. With 304K followers on Instagram, it
regularly posts on the platform on food order-related themes. 
• It is a mixed bag of funny and topical posts. You may also refer to and compare with 
Zomato digital marketing strategy. 
• For instance, when the mysterious monoliths appeared all over the world and took social media by storm,
Swiggy took on that theme. 
• Back in December 2020, it asked its followers to pick up the sweet Indian dessert, which looked like a
monolith. This post has received over 9000 likes on Instagram. 
• For brand awareness, Swiggy runs campaigns and relies on user-generated content. 
• One successful social media campaign was the #SwiggyVoiceOfHunger challenge in early 2019. All the
participants had to do was use Instagram’s voice note feature to receive food vouchers for the entire year.
• The brand announced it on Twitter.