Exploring Corporate Strategy

Nokia

:Vision:
Voice Goes Mobile….If it can go mobile – it will

:Mission:
Connecting People
 Nokia’s Strategy in India
• Expand mobile voice

• Drive consumer multimedia

• Bring extended mobility to enterprises

• Clearly defined objectives and goals

• Right timing of decisions

• Determination and risk taking

• Foreseeing and using rising market opportunities

• Creating the future

 Samsung
:Vision:
Leading the Digital Convergence Revolution
GROWING TO BE THE BEST

:Mission:
Digital-ε Company.
 Samsung Strategy in India
• Aggressively hawking flip-tops and clamshells with
polyphonic ring tones and colour screens.
• Nationwide distributor and retail presence in the domestic
consumer durables market.
• Samsung has been associated with the Lakme India
Fashion Week (LIFW) for its Mobile Phones. The Company
used the LIFW-2005 as a platform to launch its D-500,
World’s Best Mobile Phone in the Indian market.
• Set up a handset manufacturing facility in India
• Nokia

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• Samsung
 What is SWOT Analysis
• It is a non-financial planning tool.

• It links the analysis in terms of advantages and

disadvantages; and the internal and external business
environment (in a matrix format).

• The Strengths and Weaknesses are defined by measures

such as market share, loyal customers, level of customer
satisfaction and product quality.

• Opportunities are new potential areas for business in the

future, such as new markets, or new conditions in existing
markets.

• Threats describe how the competition, new technology, or

other factors in the business environment may affect the
 Three stages of a SWOT analysis
1. Identify.
2. Draw conclusions.
3. Translate into strategic action.
 What it pays to be a business
SWOT?
• Putting your firm under the SWOT magnifying glass may
work wonders If you think your business could be
doing better, why not try a SWOT analysis?

• SWOT stands for Strengths, Weakness, Opportunities

and Threats
• By putting your firm under the
magnifying glass in such
a fashion you may find the
way to grow your company
or increase your earnings.
SWOT ANALYSIS
 Advantages of SWOT Analysis
• Consolidate strengths
• Minimises Weaknesses
• Helps to Grab Opportunities
• Minimises Threats
• Facilitates Planning
• Facilitates Alternative Choices
• Helps to Innovate
• Ensure Survival & Success
 SWOT Analysis On Samsung and
Nokia
Strengths of Samsung

• New product concept to rollout in five months

• Catching the pulse of the consumer, offering good
designs & understanding Emotions
• Heavy investment in technology, product design, and
human resources
• Focus on innovative products for the high-end market.
 Strengths of Nokia

• Strength of the corporate brand.

• Complexity improves its Competitive position
• Design, the branding and the technology
• Backwards compatibility - protection from a Japanese
onslaught
• Lending personality to its products (fashion statement)
• Effective advertisement and market communication
• Not only a tool for business but being an item of everyday
convenience
 Weaknesses of Samsung

• Not pro actively coming out with newer models

• Lack in product differentiation.
• Different models at different price points
• Focus on mass market instead of niche markets
• Not very user friendly designs.
 Weakness of Nokia

• Lapse has opened up space for smaller competitors

• Potential threat from Microsoft’s entry into mobile
telephony
• Ericsson- king of wireless infrastructure
• Design to market takes more time
 Opportunities of Samsung

• Distinguish its service from competitors.

• Offer product variations
• Demand for cell phones driven by the service providers
or carriers
• Tie up with service providers
• Lowering the price of a phone by just $20 in many
countries could increase its affordability by 43%.(As
per a study report)
 Opportunities of Nokia

• Highest growth in markets such as China and Latin America

• Feature-loaded phones to act as an offset
• Providing value at a reasonable lifetime cost
• Life style marketing and segmentation
• Building a worldwide supplier network
• Preempting competitors in critical markets
• Managing competitive interaction
 Threats of Samsung

• Motorola’s dominance in the U.S, Nokia’s popularity in the

European market, controlling more than half of the world
market
• Aggressive competitors, including Sony, Ericsson, and
Siemens eating into its share.
• Not keeping track of the new trends in the market
• Not an accessory and fashion statement
 Threats of Nokia

• Biggest threat - “complacency”

• “Inflection point” - a disruptive technological change
• New competitors with different skills and potent brands
challenge
• 3G will increasing competition between suppliers
• Cheaper midrange models from Motorola and others
 One example of S.W.O.T.
NIKE SWOT ANALYSIS

Strengths:
Nike is a very competitive organisation. Phil knight ( founder and
ceo) is often quoted as saying that “Business is war without
bullets”

Weakness:
The organisation does have a diversified range of sports products.

Opportunities:
product development offers Nike many opportunities.

Threats:
Nike is exposed to the international nature of trade.