OPERATION

RESEARCH
SWOT ANALYSIS OF NOKIA
Nokia, once the world’s largest vendor of mobile phones, is a popular Finnish information
technology and communications multinational corporation which provides telecommunication
equipment and services. The mobile phone brand, famous for the reliability and durability its
phones provide, has ruled the mobile market for many years with its motto ‘connecting people’.

Recently, the handset division and services of the brand were acquired by software giant
Microsoft and since then Nokia has released a number of phones under the Windows umbrella.
So, keeping all these points in mind, let’s do a SWOT analysis of Nokia, to get a proper analytic
view of the brand’s strengths, weaknesses, opportunities and threats (SWOT).
NOKIA’S MARKET SHARE
USE THE FOLLOWING FORMAT
STRENGTHS
• What do you do well?
• What unique resources can you draw on?
• What do others see as your strengths?
OPPORTUNITIES
• What opportunities are open to you?
• What trends could you take advantage of?
• How can you turn your strengths into
opportunities?
WEAKNESSES
• What could you improve
• Where do you have fewer resources than
others?
• What are others likely to see as weaknesses?
THREATS
• What threats could harm you?
• What is your competition doing?
• What threats do your weaknesses expose you?
NOKIA STRENGTHS
The biggest strength of the company is their brand name. Many consumers often opt for Nokia more
than any other brand because of the reliability, durability, and creativity their phones provide.
Most of Nokia’s highly qualified personnel have teamed up with Microsoft’s experts as a part of the
acquisition deal.
The phones provided by Nokia have a much higher re-sale value compared to other mobile phone
brands.
Many of Nokia’s products are easy to use and are usually coupled with a variety of handy accessories.
Products offered by the company are available in all price ranges.
NOKIA WEAKNESSES
The company, though, is often criticized for poor after sales services.
Some of Nokia’s products are not affordable for middle and lower class consumers, which often
affects their searches negatively.
The Finnish mobile company has made comparatively lower profits due to drop in sales that result
from tough competition. According to statistics, the company’s profits have fallen by 7% in the second
quarter of 2014.
There are slumps in the company’s development with its Windows Lumia range of smartphones
because of constant competition from rivals Android and iOS.
NOKIA OPPORTUNITIES
The Microsoft-Nokia deal is a win-win situation for both companies. The deal possesses great
opportunity if both utilize resources in a proper way.

Opportunities to expand the range of products and their prices. Also bring in new features and
applications on to Windows OS.
NOKIA THREATS
Strong competition from other smartphone companies will make it hard for Nokia to maintain and
expand their market share.

Low-cost threats by China mobile companies and others can cause big problems.
CONCLUSION
So, after proper SWOT analysis, we have come to the conclusion that Nokia is going through a tough
time in the market due to a variety of factors. However, with Microsoft and Nokia personnel teamed
up, there is no doubt in saying that many of these problems can be overcome if Nokia strategizes, plans
and uses its resources properly.