GROUP -19

BBA SEM-2

BY:
SUBIN SOJAN(50)
MUHAMMED
 CONTENT
 INTRODUCTION
 HISTORY
 WHEN DID NOKIA ENTER INDIA
 ORGANIZATIONAL STRUCTURE
 MISSION & VISION
 GOALS & OBJECTIVES
 SWOT ANALYSIS
 PRESENT STATUS
 REASONS WHY NOKIA FAILED
 CONCLUSION
 INTRODUCTION
• The Nokia corporation is a Finest multinational communications and information
technology corporation that is head quartered in Espoo, Finland.
• It was founded by FREDRI.K IDESTAMS in 1865. Nokia started of as a pulp,
rubber and cable manufacturing company to a major manufacturer of mobile
devices.
• Its principle products are mobiles telephones and IT devices. It also offers
internet services including games, applications, music ,media and messaging
and free-of-charge digital map information and navigation.
• Nokia owns a company named Nokia solutions and Networks, which provides
telecommunications and network equipment services.
• It was the world’s second largest mobile phone maker in terms of unit sales
(after Samsung) with a global market share of 18.0 % in the fourth quarter of
the year 2012.
 HISTORY
From its humble beginning in 1865 as a single paper mill operation,
Nokia has found and nurtured success over the years in a range of
industrial sectors including cable, paper products, rubber boots, tires,
televisions and mobile phones.
Nokia’s transition to a primary focus on telecommunications began in the
1990s.
The first GSM call was made in 1991 using Nokia equipment.
Rapid success in the mobile phone sector allowed Nokia to become by
1998, the best-selling mobile phone brand in the world.
 WHEN DID NOKIA ENTER
INDIA?

• Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110 was made in 1998.
• First phone with Hindi menu (Nokia 3210) was launched in 2000.
• First Camera phone (Nokia 7650) was launched in 2002.
• One of successful model of Nokia 1100 was launched in 2003.
• First Wi-fi Phone- Nokia Communicator (N9500) was launched in 2004
• Local UI in additional local language was developed in 2005.
• Nokia manufacturing plant was set up in Chennai in 2006.
ORGANIZATIONAL
STRUCTURE

MOBILE SOLUTIONS:
Mobile Solution is responsible for developing
and managing our portfolio of smart phones
and mobile computers. The team is also
busy developing a world-class suite of
internet services under the Ovi brand, with a
strong focus on maps and navigation, music,
messaging and media.
NOKIA SIEMENS NETWORK:
They are jointly owned by Nokia and
Siemens, provides wireless and fixed
network infrastructure, communications
and networks service platforms, as well
as professional services to operators
and service providers.
MOBILE PHONES:
Mobile Phone is responsible for
developing and managing our
portfolio of affordable mobile phones,
as well as a range of services that
people can access with them. Market
manages our supply chains, sales
channels, brand and marketing
activities, and is responsible for
delivering our mobile solutions and
mobile phones to the market.
N AV T E Q :
IT is a leading provider of
comprehensive digital map data and
related location-based content and
services for automotive navigation
systems, mobile navigation devices,
Internet-based mapping
applications, and government and
business solutions.
 MISSION & VISION
The Mission of the
company is to The Vision of the company is very simple
build great mobile “CONNECTING PEOPLE”. This means that.
products and to It aims at ensuring that all people in the
enable billions of whole world are connected by providing
people them with communication and internet
devices which would facilitate connection
everywhere to get
i.e. through communication over the phone
connected. or the internet, people are in position to
come together and get connected.
GOALS AND OBJECTIVES

 To c r e a t e a n d b u i l d h i g h q u a l i t y m o b i l e p r o d u c t s .
 To a s s i s t p e o p l e i n f e e l i n g t h a t t h e y a r e v e r y n e a r
to what matters to them most
 To f a c i l i t a t e p e o p l e f r o m a l l o v e r t h e w o r l d g e t m o r e
life’s opportunities through mobile phones
connections.
 To p r o v i d e i n t e r n e t t o m a n y p e o p l e i n t h e w h o l e
w o r l d w i t h t h e i m p r o v i n g i n t e r n e t t e c h n o l o g y.
 SWOT ANALYSIS
STRENGTH: OPPORTUNITIES:
• The leader in the • Close cooperation with
industry suppliers and intermediaries.
• Strong financial support • Tax reduction.
for investment • New demand creation from
• Strong R&D unit the advancement of
• Strong Customers technology.
Relation

WEAKNESS: THREATS:
• Low voice quality • Keen and strong
• Less stylish competitors.
• Heavy sets • Saturation in current market.
• Absence of Android OS • Challenges of continuous
technological development.
 PRESENT STATUS
1. Over the past five years its market
share declined as a result of the growing
use of touch screen smart phones from
other vendors principally – the iPhone by
Apple and devices running on Android
(operating system owned by Google),
which Nokia doesn’t use. As a result of
which the corporation’s share price fell
from a high of US$40 to US$2.
4. Nokia’s CEO Stephen Elop (formerly
head of Microsoft business division)
took very effective decision. Following
the replacement of the Symbian
system, Nokia's Smartphone sales
figures, which had previously
increased, collapsed dramatically.
2. In a bid to recover, Nokia announced a
strategic partnership with Microsoft in
Feb 2011, leading to the replacement of
Symbian with Microsoft’s Windows8 OS
in all smart phones.
5. From the beginning of 2011 until
2013, Nokia fell from its position as
the world's largest Smartphone
vendor to assume the status of
tenth largest.
3. Symbian was Nokia’s
main smart phone OS until
2011.its first touch screen
phone was NOKIA 7710,
then came N-series and E-
series.
6. As of August 2013,
Nokia's flagship product is
the Nokia Lumia 1020, in
addition to its predecessors,
the 920, the 925 and the
928.
 REASONS WHY NOKIA FAILED
Nokia overestimated the
Nokia’s development Whereas, executives at Apple, It also underestimated how strength of its brand,
process was long in stark contrast, saw hardware important the transition to and believed that even if
dominated by and software as equally smartphones would be. It it was late to the
hardware engineers; important parts of a whole; they took the competition too smartphone game it
software experts were encouraged employees to work lightly would be able to catch
marginalized. in multidisciplinary teams to up quickly.
design products.

Nokia failed to respond Samsung chose Android at It was a good Nokia didn’t market
to the iPhone and the the right time, and it partnership on paper, itself as an innovator,
shifting consumer benefited from the but it was too late — and it hasn’t been
demand that came with maturation of that platform. over two years after doing much innovating
it. As the years passed, Nokia, on the other hand, the introduction of the anyway. At least not
the Symbian platform spent its time focusing on iPhone and Android until it entered the
aged, and that age Symbian until the picked up market Windows Phone space
really showed when company’s recent steam.
compared to iOS and partnership with Microsoft.
also Android.
 CONCLUSIO
N
• The acquisition has been approved by the Board of Directors of
Nokia as well as the Managing and Supervisory Boards of
Siemens, and is subject to the customary regulatory approval
process.
• Nokia is pleased with these developments and looks forward to
continue supporting these efforts to create more shareholder
value for the Nokia group.
THANKYOU!!
!