Professional Documents
Culture Documents
PROJECT
PRESENTED TO:
DATE- 10/08/2009
GROUP MEMBERS
BUILDING GLOBAL
COMPANIES
GLOBAL MANAGERS
Globalization
WHAT IS GLOBALIZATION?
• The trend toward countries joining together
economically,
• Education
• Society
• Politics and
• Viewing themselves not only through their
national identity but also as part of the
world as a whole.
NEED
FOR
GLOBALIZATION
Technology in developing countries.
It has benefited women and
children’s rights.
• EXAMPLE:
• Uganda has the world's
youngest population, according
to a 2008 World Bank report.
• It also has the highest youth
(ages 15-24)
• unemployment rate: 83 percent.
• Uganda Rural Development
Programme / World Bank
It raises life expectancy.
It is reducing poverty worldwide.
It promotes world peace.
IMPACT OF GLOBALIZATION
• COMMUNICATION
• TRANSPORTATION
• TRADE
• LIBERALISATION
IMPORTANCE
AND
NEED
• Outsourcing
PROS
• Pros Of Globalization
• India’s GDP growth rate can be seen from the following graph
since independence
INDIA’s GDP Growth Rate
PESTLE Analysis
Political factors
- Democratic
- Theocracy (religious)
- monarchy ( kingdom)
• Control structure
• Operational restriction
• Government policies
linkages
Economic factors
• Economic development
Demographic
factors
Differentiation strategy
Competitive advantage
Legal factors
• International laws
MURI
( Overburdening )
MURA MUDA
(unevenness) (Waste)
JIT
Higher Levels of Inventory Hides
Problems
Bad
Design
Lengthy Poor
Setups Quality
Machine
Inefficient Unreliable
Breakdown
Layout Supplier
Lower Levels Of Inventory To Expose
Problems
Bad
Design
Lengthy Poor
Setups Quality
Machine
Inefficient Unreliable
Breakdown
Layout Supplier
“5 Why” investigation
process
Level of problem Corresponding level of
countermeasure
WHY?
Because we bought gasket made of Change gasket specification
inferior material
WHY?
Because we got the good deal on Change purchasing policies
those gaskets
WHY?
Because the purchasing agent gets Change the evaluation policy for
evaluated on short term cost savings purchasing agents
5 S’s
SEIRI
Clear out rarely used
items by red tagging
SHITSUKE SEITON
Use regular
Organize & label a
management audit to
place for everything
stay discipline
SEIKETSU SEISO
Create rules to
Clean it
sustain the first 3 S’s
4 principle categories
Problem
solving
“Kaizen”
Process
( eliminate waste)
Philosophy
(Long term thinking)
Toyota’s Global Marketing
Product research :
- 2 time visit to ford plant
- Design requirements “Genchi genbutsu “( go look, go see)
- Customized product ( Toyota sienna for North America)
Implementable in short or mid term A never ending search for a better way
period
Crisis handling
1948 1977
McDonalds Corporation
• Emblem of Globalization
• McCafé
• McExpress
• McStop
First Mcdonalds Restaurant
• On May 15th 1940, San Bernardino, California.
• 20 Employees
China Chile
1991-1995
Indonesia Portugal Northern Ireland
Greece Uruguay Martinique
Czechoslovakia Guadeloupe Poland
Monaco Brunei Morocco
Northern Marianas Iceland Israel
Slovenia Saudi Arabia Botswana
Kuwait New Caledonia Oman
Egypt Bulgaria Bahrain
Latvia United Arab Emirates Estonia
Romania Malta Colombia
Slovakia South Africa Honduras
Qatar Saint Martin
1996-2008
Croatia Western Samoa Fiji Islands
Liechtenstein Lithuania Cyprus
India Peru Jordan
Paraguay Dominican Republic French Polynesia
Belarus Ukraine Yemen
(100th Country)
Republic of Macedonia Ecuador Réunion
TOTAL 31,967
Controversies
• Often a Target of Criticism for its Menu
- Fully-Integrated System
• Global mindset
• Adaptation to local
conditions
External forces which drive
global mindset
• Administrative Heritage
• Organizational Structure
• Industry forces
Global Manager’s thought
process
• Multicultural approach to reflect global operations
• Shift of focus on "soft tools" - Vision, process and
people to achieve objectives
• Collaboration with a network of vendors, partners &
customers
• Recruitment from global talent pool - to get best set
of people
• Global transfer of human resources - global
learning/training process
• Creating a learning Organization
• Focus on big picture - respond rapidly to global
business environment changes.
Roles of a Global Manager
• Select & Implement Foreign Market Entry
– Select Countries, Mode of Entry etc
– Arbed (Luxembourg)
– Aceralia (Spain)
– Usinor (France)
• Controversial self-bonus.
• Environmental damage.
Awards & Recognition
• Laxmi Mittal has achieved several awards and
accolades for his contribution to the steel
manufacturing industry :
• Ethical.
• Dependable.
• Figure head.
• Entrepreneur.
• Resource allocator role.
• Disturbance handler.
Ratan Tata - Going
Global
• 1998: Tata Motors came up with Tata Indica, the
first truly Indian car.
“A promise is a promise”
• Definition:
– An economic phenomenon.
– A social phenomenon.
– A cultural phenomenon.
• The movement towards the expansion
of economic and social ties between
countries through the spread of
corporate institutions and the
capitalist philosophy that leads to the
shrinking of the world in economic
terms.
Globalisation
Globalisation
could involve
all these
things!
Issues
• Accountability
of Global
businesses.
• Increased gap
between rich and
poor fuels potential
terrorist reaction.
• Ethical
There are plenty of people who believe that
globalisation is a negative development,
protests at the G8 summits, pollution, poverty
responsibility of
and concern over GM crops are just some of
the issues.
business.
• Efforts to remove
trade barriers.
Corporate Social Responsibility
• The integrity with which a company governs
itself, fulfils its mission, lives by its values,
engages with its stakeholders, measures its
impact and reports on its activities.
• Includes Non polluting environment.
• Demand from civil society, consumers,
governments, and others for corporations to
conduct sustainable business.
• Being ethical while running their daily
operations.
BIBLIOGRAPHY AND
WEBLIOGRAPHY
• International Business – By V.K. Bhalla
& S.Shiva Ramu.
• www.tata.com
• www.mittalsteel.com
• www.arcelormittal.com
• www.ge.com