FINAL YEAR PROJECT SUMMARY

Textile and Apparel Industry, Evaluation

and Future Challenges in Pakistan

Department of Textile Technology

Institute of Textile Technology & Management,
Karachi.

SUBMITTED BY

Uzair Ahmed Siddiqui ITM/86/06

Muhammad Saad Alam ITM/86/06
Syed Sultan Mehdi ITM/86/06

ABSTRACT
Textile industry has been the bulwark of Pakistan's economy. It contributes more
than 60% to the total export earnings of the country, accounts for 46% of the total
manufacturing and provides employment to 38% of the manufacturing labor
force. The availability of basic raw material for textile industry, cotton, has played
a principal role in the growth of the industry.
Although the growth in the textile & apparel sector has been declining after WTO
and currently some other factors, which we’ll discuss in detail subsequently.
The current scenario posses challenges firstly to sustain its global positioning
and secondly to increase its market share by both increase in volume as well as
increase in unit values but it’s depend upon peacefully & economical
environment and institution supports. The improvement in quality, market tie-up,
image building and change in business philosophy can be improved with new
strategy plan by Govt. and Industrial support. This requires up gradation in
resource development both in manufacturing and marketing.
 The focus should be on R & D, technical innovation, product development on one
hand and brand & market development.

Objective

Our objective to identify the some real facts & figures of the textile and apparel
industry in order to analyze the situation of the industry and in the light of this
report how can possible to get the maximum market share whilst our industry
face a large numbers of barriers to get maximize growth

 To assesses the overall industry structure's performance

 To get the maximum market share either in nation & international
 To Enhancing competitiveness, productivity
 Described the current position of the textile industry in Pakistan to
evaluate the situation and with the statement of this facts and figures what
could be better strategy to grow our industrial growth.
 Meet the challenges posed by WTO Regulations
 Boost Pakistan’s exports and foreign exchange earnings
 In the improvement of the industry employment opportunities would be
boosted
 To compare with global industries weakness that what the real facts to
decrease / increase our productivity growth.
 To identify the challenges of the Textile & Apparel industry now and
onward that we can evaluate our industry structure.
.