Professional Documents
Culture Documents
We are……
Ganesh Kumar
Nikhil Sheth
Dipayan Das ITM Business School
Global Leadership Centre
Masters In International Business
04/Dec./2006 1
Navi Mumbai
History
The Portuguese introduced cashew into India
Second half of the 16th century
Its commercial value was only realized in
the twentieth century.
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Cont..
The cashew tree, native to Brazil, was
introduced to Mozambique and then
India.
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Some background
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Cont..
The cashew industry ranks third in the world
production of edible nuts.
world production in 2000 at about 2 million
tones of nuts-in-shell and an estimated value
in excess of US$2 billion.
India and Brazil are the major cashew
exporters, with 60 percent and 31 percent
respectively of world market share.
The major importers are the United States
Netherlands, Germany, Japan, United
Kingdom.
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Cashew
Three main cashew products are
traded on the international market:
Raw nuts
Cashew kernels
Cashew nut shell liquid (CNSL). A
fourth product
The cashew apple is generally
processed and consumed locally.
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Cont..
One major factor that affects the
consumption of cashew kernels in
world markets is competition from
other tree nuts.
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Cashew nut shell liquid
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Quality
LBW210, LBW240,
LBW320, LBW, SW210,
SW2440, SW320, SW,
Second quality SB, SS, LP, SP
Third quality DW320, DW350, DW
Fourth quality DW2, DW3
Fifth quality SW2, SW3, DW, DWT
04/Dec./2006 CS, SK, SK2, TPN, TPN2,12
Sixth quality TPB, DW4
Grading
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Product description
Designation W - 240
Broken Max % 5
NLSG NLG max 5 (NLSG & SW
% together)
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Product description
Grade Designation W - 320
Count/454 gms
300 - 320
size description
Max Moisture % 5
Broken Max % 5
Max Moisture % 5
Broken Max % 5
Broken Max % 5
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NLSG NLG max % 7.5 (NLSG & SSW together)
Product description
Designation SSW
Trade Name Scorched Wholes Seconds
Broken Max % 5
5
NLSG NLG max %
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(SS)
Product description
Designation FB
Count/454 gms
N.A
size description
Max Moisture % 5
Broken Max % 5
04/Dec./2006 5 22
NLSG NLG max %
(SB)
Product description
Designation BB
Trade Name Baby Bits
04/Dec./2006 24
Cont..
Traditionally the various processing
operations were performed manually
by experienced semi-skilled workers.
This is still the case in India, which is
the world' s largest producer of cashew
kernels
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Processing step
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Cont..
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Govt. Scheme
[as per 10th plan period]
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Cont..
CEPC provide subsidy to cashew exporter for
adopting flexi-pouch vacuum packing
systems either in indigenously or through
import. (Max. Rs 5 lakhs)
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Cont..
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Cont..
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GLOBAL TRADE
Among 28 countries in the world involved in
cashew production, 26 countries are actually
engaged in production of cashew either for
export or for their own consumption or for both
export and domestic consumption.
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INNOVATION
Indian researcher have developed a cashew
nut Sheller at IIT kharagpur in 2005 for use
in a processing plant with cashew shelling
capacity of 100kg per hour.
It is based on centrifugal forces. This forces
exerted by an impeller with a diameter of
26.5cm. RPM have been standardized to
3000 RPM for better shelling & prevent
vibrations in the machine.
04/Dec./2006 47
Cont.
The CEPC has set up a Quality
Upgradation Laboratory & Technical
Consultancy Centre at Quilon,the
nerve centre of the Indian cashew
industry.
The Quality Upgradation Laboratory
has the most modern state – of- the art
equipments procured from india and
abroad
04/Dec./2006 48
Cont..
A new planting
method, which set
the trees directly in
the ground,
eliminating the
need for costly and
hard-to-find plastic
bags. (Mozambique)
Organic Cashew
04/Dec./2006 49
Why process in india
Better technology
Inexpensive & semi- skilled labor
High capacity to process
Leader since beginning in processing
India's cashew industry was the first to use
quality control for improvement of
performance
India also has a long tradition and good
reputation as a high quality processor of
cashew.
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Cont..
Lack of financing raw materials in
Mozambique
Lack of buyers in Mozambique
The ISO 6477 standard was
introduced in 1988 in India
No national export brand
Marketing constraint
High rate of taxation in Mozambique
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The domestic market
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Cont..
Australia 275 4.38 873 18.36 1114 25.29
Norway 890 15.9 1318 29.15 873 19.89
Kuwait 847 15.34 574 12.78 863 19.76
Hong
Kong 477 10.25 719 17.71 788 17.28
Israel 508 9.71 964 23.26 752 17.4
04/Dec./2006 63
Cashew fruit
04/Dec./2006 64
Current news
In June 2005 Mozambique Govt.
unveiled a newly branded cashew nut
“ZAMBIQUE” for its first export sale to
a US buyer , Suntree.
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International PLC
Introduction Phase(1961-1977)
Production locations
China
Mozambique India
Angola Malaysia
Benim Sri lanka
Cote d. ivoire Thailand
Guineabissau Vietnam
Kenya Brazil
Madagascar Dominican Republic
Nigeria El Savador
Tanzania
04/Dec./2006 67
International PLC
Introduction Phase(1961-1977)
Market locations
04/Dec./2006 68
International PLC
Introduction Phase(1961-1977)
Competitive factors
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International PLC
Introduction Phase(1961-1977)
Production Technology
04/Dec./2006 70
International PLC
Growth Phase(1977-1999)
Production locations
China
Mozambique India
Angola Malaysia
Benim Sri lanka
Cote d. ivoire Thailand
Guineabissau Vietnam
Kenya Brazil
Madagascar Dominican Republic
Nigeria El Savador
Tanzania
Indonesia
Mexico
04/Dec./2006 71
International PLC
Growth Phase(1977-1999)
Market locations
USA
EUROPE
CHINA
JAPAN
AUSTRALIA
RUSSIA
SOUTH AFRICA
04/Dec./2006 72
International PLC
Growth Phase(1977-1999)
Competitive factors
04/Dec./2006 73
International PLC
Growth Phase(1977-1999)
Technical factors
04/Dec./2006 74
International PLC
Prolonged Phase(2000 onwards)
Production locations
Mozambique India
Angola Malaysia
Benim Sri lanka
Cote d. ivoire Thailand
Guineabissau Vietnam
Kenya Brazil
Madagascar Dominican Republic
Nigeria El Salvador
Tanzania Togo
Indonesia Senegal
Mexico Ghana
Dominican Republic Burkina
faso
Honduras
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Peru
International PLC
Prolonged Phase (2000 onwards)
Market locations
USA
CHINA
JAPAN
AUSTRALIA
NETHERLANDS
FRANCE
RUSSIA
SOUTH AFRICA
AND OTHERS
04/Dec./2006 76
International PLC
Prolonged Phase (2000 onwards)
Competitive factors
04/Dec./2006 77
International PLC
Prolonged Phase (2000 onwards)
Technical factors
State-of- the-art laboratories (India) to
determine the nutrition content of cashew &
quality upgradation
Sheller developed by IIT-ans for better shelling
capacity
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