Professional Documents
Culture Documents
SALES VENTURE
PREPARED FOR
JANUARY 2019
Legal Page
Confidentiality Agreement
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
1. Executive Summary 2
2. Company Summary 4
3. Product Description 6
6. Organizational Structure 15
7. Financial Plan 19
8. Economic Analysis 23
1
1.0 Executive Summary
To actualize this vision The Company requires a loan of Nine million, Eight
Hundred and Fifty Thousand naira (N9, 850,000). The total funding required for
the project is approximately Ten million Four Hundred Thousand naira broken
down as follows:
ITEMS AMOUNT
Pre-operating Expenses 450,000.00
Opening Stock - Cocoa (1 month) 3,208,000
Opening Stock – Cashew Nuts (1 month) 5,000,000
Initial Operating Expenses -1 month 1,742,000
Total Startup Capital Estimated 10,400,000
FUNDING PLAN
SOURCES OF FUNDS AMOUNT %
Personal Fund /Equity 550,000 5%
Bank Loan 9,850,000 95%
Total Funds Sourced 10,400,000 100%
PROJECT PROMOTERS
The promoter of the project is Golden Hope Shipping and Logistics as represented
by Mr. Adesope Oluwabenga
2
NET PROFIT (PROFIT AFTER TAX)
The projected net profit for the first seven years of operation is as shown below:
(N’000)
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
15,988, 16,886, 18,753,6 21,682,246 24,516,266 27,101,54 29,063,85
968.65 060.59 92.37 .23 .88 7.83 6.73
CASH FLOW
The cumulative cash balance for the first seven years of sale is as shown below:
(N’000)
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
15,360,7 31,407,222 49,331,826.8 70,142,280.1 93,690,664. 118,178,782. 98,613,2
70.47 .96 3 3 44 54 54.30
3
2.0 Company Summary
Golden Hope Logistics plans to buy raw cocoa beans and cashew nuts in their
post-harvest stage from a network of farmers in our location (Ondo State,
Nigeria) and sell the product to wholesalers for onward export. The Company
also has its own 45 acres farm which is fully grown with cocoa with a harvested
capacity 9 tons per annum. We will therefore supplement this with purchases
from the open market to meet our target export capacity.
Ownership Structure
ShareCapital%NameContributionShareholding
1)AdesopeOluwagbenga 500000
2)AdesopeOlubukola 200000
3)AdesopeAkorede 100000
4)AdesopeOore-ofeoluwa 100000
5)Adesope Daniel 100000
2.1 Objectives
Vision Statement: To help Nigeria achieve its goals of being Africa’s top cocoa
producing and exporting nation.
5
3.0 Product Description
Golden Hope Shipping and Logistics will deal exclusively in Cocoa beans and
cashew nuts. The cocoa bean, also called cacao bean, is the dried and
fully fermented seed of Theobroma cacao, from which cocoa solids and, because of
the seed's fat, cocoa butter can be extracted. The beans are the basis of chocolate
and related products. Beans in parchment are purchased directly from growers
and are de-husked and packaged into 60kg sacks in our warehouse. The final
product is suitable for sale and exportation.
Cashew in its natural form is a soft, white, meaty kernel contained within the hard
shells of kidney shaped, raw cashew nuts. Cashew nut is consumed all over the
world as a snack or included in confectionery or used as a food ingredient. Cashew
is a unique combination of fat, proteins, carbohydrates, minerals and vitamins.
Cashew contains 47% of fat, but 82% of this fat is unsaturated fatty acids. The
unsaturated fat content of cashew not only eliminates the possibility of the
increase of cholesterol in the blood, but also balances or reduces the cholesterol
level. Cashew also contains 21% proteins and 22% carbohydrates, and a right
combination of amino acids, minerals and vitamins. As such, nutritionally it stands
at par with milk, eggs and meat. As Cashew has a very low soluble sugar content
of 1%, the consumer of cashew is privileged to get a sweet taste without having to
worry about excess calories. Cashew nuts do not lead to obesity and can even help
to control diabetes.
3.2 Sourcing
Both our existing and future facilities are ideally located in Okeobo, in the state
of Ondo, Nigeria. Ondo State is the largest cocoa producing state in Nigerialand
beans produced in the region are of the highest quality. With additional
financing, we would be able to buy larger volumes at lower prices. We now buy
from one or more of six private growers or grower cooperatives. Contracts are
secured six months in advance of harvest. For cashew nuts we are in the
process of concluding on purchase agreements with a number of farms to
ensure ready supply of cashew nuts.
3.3 Technology
Cocoa
Africa is the largest producer and supplier of cocoa to the international export
market, with countries like Ghana, Nigeria, Ivory Coast, playing a major role. The
top 10 countries producing cocoa in the world are:
1. Ivory coast ($3.75B)
2. Indonesia-
3. Ghana – $1.98B
4. Nigeria – $504M
5. Cameroon – $578M
6. Brazil
7. Ecuador – $742M
8. Mexico
9. Dominicis Republic
10. Peru
The worlds largest importers of cocoa are; The United states of America, Brazil,
Germany, Holland and the United Kingdom. These countries account for more than
2million tons per annum in demand broken down by purchase volume as follows:
1. USA- $1.38B
2. Netherland – $2.2B
3. France
4. United Kingdom
5. Belgium
6. Canada
7. Czech Republic
8. Italy
9. Malaysia – $728M
10. Germany – $886M
Here in Nigeria, the major states that produces cocoa are; Ondo,AkwaIbom, Abia,
Cross River, Delta, Ekiti, Edo, Oyo, Osun, Kogi, Kwara and Ebonyi State.
7
There has been an increase in the demand for cocoa in the international market
making the price of the commodity to increase here in Nigeria, nonetheless cocoa
still remains highly profitable in the export zones going for approximately $2000
per ton.
The potential customer groups for Golden Hope Shipping and Logistics are local
wholesalers and manufacturers.
Sales
Local Wholesalers
Local Manufacturers
8
4.2 Industry Analysis
Cocoa sales have been a growing industry in Nigeria for the past five years. The
most notable growth has been in the manufacturing sector where usage has
increased almost one-hundred percent and the market price has nearly
doubled. The number of bulk buyers has increased from a handful of well-
known companies to thousands of independent entities. There is a constant
struggle within this market to procure the best cocoa beans and serve one or
more niches within the larger market.
The purchase decision for our customer will be based on trust in our process
and bean selection. We will establish relationships with our customers which
extend beyond that of the buyer/seller. The Golden Hope label means that the
product has been chosen and packaged with the highest quality standards in
mind. This will ensure a steady order stream since our brand will be known for
high quality standards.
There are over 400 registered dealers of cocoa beans as obtained from
tradekey.com website. Most of these concerns do not deal in cocoa alone but a
combination of agro products a model Golden Hope Logistics will also emulate
and will commence with our addition of cashew nuts to our product line. Some
of the most visible ones include:
All of the cocoa packaged for sale by Golden Hope Logistics will be sold at our
warehouse facility by off takers to desired locations. Transportation charges are
assumed by the buyers. Golden Hope Logistics will however provide logistics
support to buyers at extra cost.
9
4.3 Demand Analysis – Cashew Nuts
The cashew nut kernel is constituted of three different portions namely the shell,
the kernel and the adheringtesta. The primary product of cashew nuts is the
kernel, which is the edible portion of the nut and is consumed in three ways:
Cashew is widely consumed across the world. This means there is market
everywhere. However the domestic market is important to our growth. Before we
can go global, the domestic market needs to be conquered. Hence our targets are
the domestic and the international market. The domestic market will provide the
launching pad. In the Nigerian market, we will target the general population.
10
5.0 Strategy and Implementation Summary
Our strategy is to ensure purchase and stocking capabilities in order to fulfill the
requests of buyers. In addition we will establish contracts with importers in target
markets and establish additional accounts through targeted marketing efforts.
Our main strategy is to communicate the unique and desired attributes of our
cocoa and cashew nuts to larger segments of our target market. We sell a superior
product, yet one that can be considered a commodity. It is therefore important
that we effectively communicate the unique aspects which make it ideally suited
for a niche market.
The unique aspects of our products include superior product selection and
preparation, quality assurance, and efficient distribution. These are things we have
done since we started doing business. The tactics we will use to communicate
these strengths include, personal selling, targeted print advertising, and improved
communication capabilities via information system improvements and a
sophisticated website.
As tactics below the pyramid, we have identified three specialty publication in the
Nigeria dealing with agro products sales in which we will run print ads. We also
plan to carry out personal selling efforts to target local manufacturers. Part of the
personal selling will include invitations to manufacturers to visit our facilities, at
our expense.
Our marketing strategy will include the use of targeted print media advertising and
direct selling to buyers in Nigeria as well as manufacturing concerns. We will
position ourselves as a differentiated provider of the highest quality cocoa beans
11
and cashew nuts. The primary goal of all marketing efforts will be to communicate
this to existing and potential customers.
Distribution costs for internal sales are absorbed by the customer but distribution
costs for exports which is our long term goal are absorbed by us. Increasing the
volume of our stock makes us eligible to receive reduced fees and helps ensure
that trucks and are running at maximum capacity.
For buyers of cocoa and cashew nuts Golden Hope Logistics will ensure its coffee
beans and cashew nuts are the highest quality and largest beans available. Unlike
many sellers, our beans and nuts will always meet acceptable quality standards
and will be shipped within one week of preparation to ensure the largest and
freshest beans and cashew nuts on the market.
Because we will adhere to higher quality standards, the price of our cocoa and
cashew nuts will be equitable to standard rates on the world market.
12
5.4 Sales Strategy
Our strategy focuses first on meeting the demand from major dealers and end
users with whom we have established relationships for larger orders. These
dealers are critical to our ability to acquire additional accounts on without having
to spend a great deal on sales efforts. Secondly we will focus on increasing the
volume, while maintaining the percentage of sales, of beans and cashew nuts sold
to the market. When we have reached maximum sales to existing channels we can
then shift the majority of our focus to securing additional import accounts.
Personal selling: Through personal contact we need to confirm in writing orders for
large quantities of our product from major dealers and end users. In addition we
need to establish sales agreements with at least six, possibly ten, importers at
commencement. The MD/CEOMr. Adesope Oluwabenga will be responsible for this
initial drive.
Our most valued alliances are those we will develop with Nigerian manufacturers
(end users). They have the ability and willingness to purchase larger quantities of
our products and recommend us to other customers. Additional alliances with
trucking contractors are currently being established.
5.6 Milestones
Table: Milestones
Milestones
Totals
13
6.0 Organizational Structure
Organization Structure
Managing Director
The Managing Director: who will oversee the entire business operation and daily
activities of The Company. The Managing Director (MrAdesopeOluwagbenga) was
the procurement and logistics manager of one of major exporters (Agro traders
Ltd) with headquarters in Alagbaka, AkureOndo State and the sister company
(Export Logistics Ltd) in Burma Road, Apapa, Lagos for many years. He is a
shipping expert and a chartered member of the Chartered Institute of Logistics
and Transport United Kingdom (MCILT).
Quality Manager: The quality manager is responsible for the entire warehousing
operations and the quality of the cocoa products. She also maintains the inventory
record of the product (cocoa) both inward and outward inventory she will also
supervise the activities of the field officer, and warehouse supervisor and head of
14
labour. She is graduate with more; than 10 years’ experience with
Agrotraders/Export logistics Ltd where she was trained as quality officer, while she
was there, she attended trainings and workshops organized by both Federal
Produce Inspection Service and State Produce Service.
Support Staff
Warehouse Supervisor: The Warehouse Supervisor works indirectly with quality
manager but directly with warehouse Coordinator he takes instruct from the
warehouse supervisor while he passes this same to laborers. He is in-charge
loading and off-loading, weighing and bagging of the product and sundrying
processes. He also co-ordinates the laborers.
The personnel plan requires employees from 9 to 17-20 within the next three
years. Additional employees will also be added to increase administrative and
accounting support. One additional employee will be added to the sales and
marketing division. We will retain all current employees as they will not have to
relocate.
16
7.0 Financial Model
ITEMS AMOUNT
Pre-operating Expenses 450,000.00
Opening Stock - Cocoa (1 month) 3,208,000
Opening Stock – Cashew Nuts 5,000,000
Initial Operating Expenses -3 months 1,742,000
Total Startup Capital Estimated 10,400,000
17
SOURCES OF FUNDS AMOUNT %
18
19
\
20
21
LOAN AMORTIZATION SCHEDULE
MONT
BALANCE SCHEDULED PAYMENT PRINCIPAL INTEREST
H
10,000,000.00
40,741.2
1 10,000,000.00 140,817.87 100,076.63
4
40,333.5
2 9,899,923.37 140,817.87 100,484.35
1
39,924.1
3 9,799,439.02 140,817.87 100,893.74
3
39,513.0
4 9,698,545.28 140,817.87 101,304.79
7
39,100.3
5 9,597,240.49 140,817.87 101,717.52
5
38,685.9
6 9,495,522.97 140,817.87 102,131.93
4
38,269.8
7 9,393,391.04 140,817.87 102,548.03
4
37,852.0
8 9,290,843.01 140,817.87 102,965.82
4
37,432.5
9 9,187,877.18 140,817.87 103,385.32
5
37,011.3
10 9,084,491.87 140,817.87 103,806.52
4
36,588.4
11 8,980,685.34 140,817.87 104,229.44
2
36,163.7
12 8,876,455.90 140,817.87 104,654.09
8
35,737.4
13 8,771,801.82 140,817.87 105,080.46
1
35,309.3
14 8,666,721.36 140,817.87 105,508.57
0
34,879.4
15 8,561,212.78 140,817.87 105,938.43
4
34,447.8
16 8,455,274.36 140,817.87 106,370.03
3
34,014.4
17 8,348,904.33 140,817.87 106,803.40
7
33,579.3
18 8,242,100.93 140,817.87 107,238.53
4
33,142.4
19 8,134,862.40 140,817.87 107,675.43
4
32,703.7
20 8,027,186.97 140,817.87 108,114.11
5
32,263.2
21 7,919,072.86 140,817.87 108,554.58
8
31,821.0
22 7,810,518.28 140,817.87 108,996.85
2
31,376.9
23 7,701,521.43 140,817.87 109,440.91
5
30,931.0
24 7,592,080.51 140,817.87 109,886.79
8
30,483.3
25 7,482,193.72 140,817.87 110,334.48
8
22
30,033.8
26 7,371,859.24 140,817.87 110,784.00
7
29,582.5
27 7,261,075.24 140,817.87 111,235.35
2
29,129.3
28 7,149,839.89 140,817.87 111,688.53
3
28,674.3
29 7,038,151.36 140,817.87 112,143.57
0
28,217.4
30 6,926,007.79 140,817.87 112,600.45
1
27,758.6
31 6,813,407.34 140,817.87 113,059.20
6
27,298.0
32 6,700,348.14 140,817.87 113,519.82
5
26,835.5
33 6,586,828.32 140,817.87 113,982.31
5
26,371.1
34 6,472,846.01 140,817.87 114,446.69
8
25,904.9
35 6,358,399.31 140,817.87 114,912.96
1
25,436.7
36 6,243,486.35 140,817.87 115,381.13
4
24,966.6
37 6,128,105.22 140,817.87 115,851.21
6
24,494.6
38 6,012,254.02 140,817.87 116,323.20
7
24,020.7
39 5,895,930.82 140,817.87 116,797.11
5
23,544.9
40 5,779,133.70 140,817.87 117,272.96
1
23,067.1
41 5,661,860.74 140,817.87 117,750.75
2
22,587.3
42 5,544,110.00 140,817.87 118,230.48
9
22,105.7
43 5,425,879.52 140,817.87 118,712.16
0
21,622.0
44 5,307,167.36 140,817.87 119,195.81
6
21,136.4
45 5,187,971.55 140,817.87 119,681.43
4
20,648.8
46 5,068,290.12 140,817.87 120,169.03
4
20,159.2
47 4,948,121.10 140,817.87 120,658.61
6
19,667.6
48 4,827,462.49 140,817.87 121,150.19
8
19,174.1
49 4,706,312.30 140,817.87 121,643.77
0
18,678.5
50 4,584,668.53 140,817.87 122,139.36
1
18,180.9
51 4,462,529.17 140,817.87 122,636.97
0
17,681.2
52 4,339,892.20 140,817.87 123,136.61
6
17,179.5
53 4,216,755.59 140,817.87 123,638.28
8
54 4,093,117.31 140,817.87 124,142.00 16,675.8
23
7
16,170.1
55 3,968,975.31 140,817.87 124,647.77
0
15,662.2
56 3,844,327.54 140,817.87 125,155.60
7
15,152.3
57 3,719,171.94 140,817.87 125,665.50
7
14,640.3
58 3,593,506.44 140,817.87 126,177.48
9
14,126.3
59 3,467,328.97 140,817.87 126,691.54
3
13,610.1
60 3,340,637.43 140,817.87 127,207.70
7
13,091.9
61 3,213,429.73 140,817.87 127,725.96
1
12,571.5
62 3,085,703.77 140,817.87 128,246.33
4
12,049.0
63 2,957,457.45 140,817.87 128,768.82
5
11,524.4
64 2,828,688.63 140,817.87 129,293.44
3
10,997.6
65 2,699,395.19 140,817.87 129,820.20
7
10,468.7
66 2,569,574.99 140,817.87 130,349.10
7
9,937.7
67 2,439,225.89 140,817.87 130,880.16
1
9,404.4
68 2,308,345.74 140,817.87 131,413.38
9
8,869.0
69 2,176,932.35 140,817.87 131,948.77
9
8,331.5
70 2,044,983.58 140,817.87 132,486.35
2
7,791.7
71 1,912,497.23 140,817.87 133,026.12
5
7,249.7
72 1,779,471.11 140,817.87 133,568.08
9
6,705.6
73 1,645,903.03 140,817.87 134,112.25
1
6,159.2
74 1,511,790.78 140,817.87 134,658.64
2
5,610.6
75 1,377,132.14 140,817.87 135,207.26
1
5,059.7
76 1,241,924.88 140,817.87 135,758.11
6
4,506.6
77 1,106,166.76 140,817.87 136,311.21
6
3,951.3
78 969,855.56 140,817.87 136,866.55
1
3,393.7
79 832,989.00 140,817.87 137,424.17
0
2,833.8
80 695,564.84 140,817.87 137,984.05
2
2,271.6
81 557,580.79 140,817.87 138,546.21
5
1,707.2
82 419,034.57 140,817.87 139,110.67
0
24
1,140.4
83 279,923.91 140,817.87 139,677.42
4
571.3
84 140,246.48 140,817.87 140,246.48
8
ECONOMIC ANALYSIS
The project has indicated positive economic contribution to the overall
development of the national economy. In terms of employment, about 9 additional
persons will be gainfully engaged by the project. The employees are expected to
earn about N5.6 million in year 1, rising to N6.9 million in year 5. This will boost
national income and the multiplier effect on the economy is significant. In terms of
tax revenue to the government, the project promises to return a tax of about N5.2
million to government coffers in the first year of its operation. By the 5 th year, tax
return will rise to over N6.6 million. This is, no doubt, a positive contribution to
government revenue and its impact on national development cannot be assumed
away.
CONCLUSION/RECOMMENDATION
25
From the foregoing, therefore, there is no doubt that the project is commercially
profitable and its execution will be highly financially rewarding. We therefore
strongly recommend that the project be implemented without further delay. We
envisage no obstacle in attracting necessary funding in view of its apparent
attractiveness.
26