Liberal

Pluralism
GROUP DI MAINTINDIHAN
Liberal pluralism is
the dominant
perspective linked to
capitalism.
Liberalism
is the belief in the
importance of
liberty and equal
rights
Pluralism
is the
acknowledgment
of diversity.
Marxist Theorists
it tends to emphasize the
role of the mass media
in the reproduction of
the existing state affairs.
Liberal Pluralist

emphasize the role of

the media in promoting
freedom of speech
Liberal Pluralism
Liberal Pluralists DEFEND the role of the mass media
against the charges brought by Marxist critics.
They see the mass media as having a generally
positive and beneficial role in contemporary society.
This does not mean that they believe the media are
beyond criticism
On the contrary, they would expect the media to be
the subject of healthy debate and criticism
Liberal Pluralist believe...
The media are completely free to express themselves
in any way they see fit.
The media (especially the press) serve an important
democratic function by monitoring the activities of
politicians and powerful institutions.
Even the most powerful can be scrutinised and
brought down.
The mass media can help ensure that people have a
good understanding of the issues when they vote.
The logic of the market place controls quality and
value in the mass media just as it does in any other
industry.
Liberal Pluralist believe...
The government has the power to intervene to
address any problems which might arise in the free
market
They can prevent very powerful companies from
wiping out the opposition.
 Media
Assumptions
5 Media Assumptions
The Media provide the information necessary for
citizens to act
The Media are independent of the power of
economics and government
The Media helps to give voice to all views and to
provide a forum for public debate
The Media operate to furnish information rather
than to re-construct society to a political agenda
The Media serves as an independent institution
keeping watch over self-serving government and
excessive influence of special interest groups
Adi ig quiz..
keme
Laksia pag answer -
Barbie
1. is the dominant
perspective
linked to
capitalism?
 2. is the belief in the
importance of liberty
and equal rights
 3. it tends to
emphasize the role
of the mass media in
the reproduction of
the existing state
affairs
 4. is the
acknowledgment of
diversity.
 5. Emphasize the
role of the media in
promoting freedom
of speech
6. What is pluralism?
 7. It is completely
free to express in any
way they see
 8. It helps ensure
that people have a
good understanding
of the issues when
they vote
 9-10. What are the
difference between
Pluralism and
Liberalism?
Answers:
1. Liberal Pluralism
2. Liberalism
3. Marxist Theorists
4. Pluralism
5. Liberal Pluralist
6. Emphasize the role of the media in
promoting freedom of speech
7. Media
8. Mass Media
9. -10. Liberalism is the belief in the
importance of liberty and equal rights
while pluralism is the knowledge of
diversity.
Thank you for
Everything!
GROUP DI MAINTINDIHAN