Date: 01.09.

2010

Market Research on Consumption

Pattern of Cold Drinks in Pantnagar

Presented By:
Gopal K. Chaturvedi 31124
Tushaar 39132
Minakshi P. Choudhary 39136
Neha Kaushik 39139
Sunita Tevatiya 39157

1
Managerial Brief

Mr. Rajesh Sharma, Manager, Sales and

Distribution, XYZ Ltd., wants to conduct a market
research on brand wise consumption pattern of
cold drinks in Pantnagar and to find the reasons
for consumer preference of cold drinks

2
Objectives :

1. To study the brand wise consumption pattern of

Cold Drinks in Pantnagar.
2. To find out the reasons of consumer preference for
different brands of Cold Drinks.

3
Our Prospect:

 Residents of Pantnagar falling under the age

group of
a) below 18
b) 18 – 21
c) 22 – 25
d) above 26

4
Sample size:

120 respondents
AGE GROUP NO. OF RESPONDENTS

Below 18 30

18-21 30

21-25 30

Above 26 30

5
Tool Used

 Questionnaire – close ended