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Com 490 - Chapter 7 - References - Bibliography v1 10-05-07

Com 490 - Chapter 7 - References - Bibliography v1 10-05-07

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Published by: TNT1842 on Aug 21, 2008
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Alwitt, Linda F. & Prabhaker, Paul R. (1994, p. 1). Identifying who dislikes television
advertising: Not by demographics alone. Journal of Advertising Research, 34 p. 1.
Ewing, Michael T., Foster, Charles, Du Plessis, Erik (2001 p. 2). Cinema Advertising Re-
considered. Journal of Advertising Research, 41 p. 1.
Mittal, B. (1994). Public assessment of TV advertising: Faint praise and harsh criticism. Journal
of Advertising Research, 34(1), p. 1

Fox, R. F. (2001, November). Warning Advertising May Be Hazardous to Your Health: Ads Pose
a Threat to Physical, Emotional, Social, and Cultural Well-Being. USA Today( Society
for the Advancement of Education

), 130 , 62+. Retrieved October 1, 2006, from Questia
database: http://www.questia.com/PM.qst?a=o&d=5002426205
UID: trevathantim@yahoo.com
Password: Welcome
Frisman, P. (2005). Movie Advertising and Starting Times. OLR Research Report.
Retrieved November 13, 2006, from http://www.cga.ct.gov/2005/rpt/2005-R-0091.htm

Goldstein, P. (2005) The Big Picture: Now Playing: A Glut of Ads. (L.A. Times, July 12, 2005).
(The above link is no longer accessible, but recorded for the article below as a reference
within the text)

Nadar, R. (2003). Opposition to On-screen Commercials. Commercial Alert Web Site
Retrieved Nov. 13, 2006, from http://www.nomovieads.com
Peele, S. (1995).
Fisch v. Loews Cineplex Entertainment Group Retrieved February 23, 2003,
from http://www.nomovieads.com
Robertson, A. (2001) Movies Houses Build Ad Business. The Business Journal
(July 6, 2001 v21 i41 p3).Retrieved September 30, 2006 from
Infotrac database: http://www.infotrac-college.com
UID: trevathantim@yahoo.com
Password: pxflfq2b7m

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