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A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES

A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES

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Published by Tanveer Singh Rainu
The basic subject matter of the research, comparative analysis of Soft Drinks and Juices is focused to study the mind & taste of different age group of people.
The basic subject matter of the research, comparative analysis of Soft Drinks and Juices is focused to study the mind & taste of different age group of people.

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Categories:Types, Research
Published by: Tanveer Singh Rainu on Feb 25, 2011
Copyright:Attribution Non-commercial

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06/18/2014

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OBJECTIVE OF THE STUDY
To study the preferences of the people for soft drinks and fruit juices.
To find out the factors that influences the consumer’s consumption of soft drinks andfruit juices.
To test the know-how of the consumers regarding the various existing brands of softdrinks and fruit juices.
PROBLEMS
Understanding the view of sample size in regards to aerated drinks & fruit juice.
There are people who don’t prefer drinking either aerated drinks or fruit juices.
SCOPE OF THE STUDY
This study is confined to the central Mumbai region covering areas of Matunga, Sionand Sion Koliwada.
Seasonal drinks are not considered in the study.
We are considering only canned juices.
We are not considering water & alcoholic drinks
.
LIMITATIONS
The study was confined to some areas of central Mumbai only.
The study does not take into account the sales affected of the soft drink segment dueto the entry of juices.
Retailers view and the companies view to the questionnaire were not available.
Time and cost constraints were also there.
Chances of some biasness could not be eliminated.
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SAMPLE DESIGN
Sample unit:
In this research report we have considered people ranging in between the 15 to 55. However we have target more people in age group of 15-25.
Sampling size:
The sample size of our research is 30 respondents.
Sampling procedure:
We have used Convenience Sampling to select the sample in this study.
SAMPLE PROFILE
Out of the total population drinking soft drinks or fruit juices the number of the drinkersbelongs to age group of 18-25 which consist of mainly students.
SOURCES OF DATA COLLECTION
Research will be based on two sources:1. Primary data2. Secondary data
1) PRIMARY DATA:Questionnaire:
Primary data was collected by preparing questionnaire and the people wererandomly being requested to fill them.
2) SECONDARY DATA:
Secondary data will consist of different literatures like books which are published, articles,internet and websites.In order to reach relevant conclusion, research work needed to be designed in a proper way.
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STATISTICAL TOOLS USED
The main statistical tools used for the collection and analyses of data in this project are:
Questionnaire
Pie Charts
Bar Diagrams
DATA ANALYSIS & FINDINGS
Q1. What do you prefer to drink?
ParticularsNo. of respondent Percentage
Soft Drinks 7 23%Fruit Drinks 23 77%Total 30 100%
ANALYSIS:
From the survey it was found that amongst 30 respondentsa) 23% of the respondents prefer Soft Drinks to drink.b) 77% of the respondents prefer Fruit Juices to drink.
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