Questioner

1) Gender

 Female
 Male
 Prefer not to say

2) What is your age?

 Under 18
 18-24
 25-34
 35-44
 45-54
 55-64
 Above 64

3) Please indicate the highest level of education you have achieved

 Some High School

 High School Diploma
 College Certificate
 Bachelor’s Degree
 Master’s Degree
 Ph. D
 M.Phil.
 Prefer not to answer

4) Occupation

 Private Sector
 Business
 Self employed
 Retired
 Army/Navy/Air Force Personnel
 Housewife
 Student

5) What is your approximate annual income?

 0-2,50,000
 2,50,000-5,00,000
 5,00,000-10,00,000
  25,00,000-50,00,000
 Above 50,00,000

6) Do you purchase / or consume organic food?

 Yes
 No

7) Are you concerned about the effects that non-organic has on environment?

 Yes
 No

8) “It is essential that I consume organic foods”

 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree

9) Do you think organic food is healthier and more nutritious?

 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree

10) Does the idea of eating genetically modified foods or fortified foods bother you at all?

 Yes
 No
 Some what

11) What is your source of information on organic products?

 Friends/Relatives/Acquaintances
 Television advertisements
 Newspaper/Magazines advertisements
 Educational events
 Health Magazines
 Not sure
12) Where do you usually shop for food?

 “Natural” or Speciality food stores

 Small /locally owned food stores
 Large/Corporate food store
 Local farmers market/open air market

13) For how long have you been using organic products?

 Less than a year

 1-3 years
 3-6 years
 6-9 years
 More than 9 years

14) If you buy organic products, which of the following products do you buy? Select that is
applicable

 Fruits
 Vegetables
 Grains
 Pulses
 Sugar/jiggery
 Tea/coffee
 Edible oil/Ghee
 Milk/Yogurt
 Spices
 Snacks
 Honey
 Soup
 Egg/Meat/Other Poultry products

15) Please select the most appropriate response

Strongly Somewhat Disagree Neutra Agre Somewha Strongl

disagree disagree l e t agree y agree

Lot of literature
in the market is
available to raise
awareness level
about organic
food
Lots of TV ads
and other
programs are
raising awareness
level of general
public about
"organic food
products"

"Organic food
products” keeps
us healthy and
prolongs our life
due to its better
quality and non-
contamination.

Quality of
"organic food
products” is very
good as
compared to non-
organic food
products.

"Organic food
products” are free
from hazardous
chemical
contamination.

"Organic food
products" taste
better

"Organic food
products” are safe
and good for
health

Due to its high

price it is not
feasible to use
“organic food
products” every
time for whole
family.

”Organic food
products” prevent
us from deadly
diseases like
cancer etc...

"Organic food
products” are not
adequately
available in the
market.

Small variety of
"organic food
products” in the
market

There are
insufficient”
organic food
products"outlet
available in the
market.

I prefer buying
"organic food
products"

16) According to you, what are the benefits of using organic food products. Rank the
following 1 being the least important and 5 being the most important

1 2 3 4 5

Prevents form various diseases like cancer

Ensures health and safety of the generations to come

Promotes animal wellness

Organic cosmetic products keeps your skin healthy

Organic products helps you lose weight quickly

17) Whether you presently buy organic food or not, please indicate how important each of the
following factors would be to make you more likely to buy organic

Not at all Slightly Quite important Very Extremely

important important important important

Brands I trust
Lower price
for organic
food

More
knowledge
about organic
food

Greater
availability of
organic food

More
advertisements
for organic
food

Wider product
selection for
organic food

Strong
influence from
family/friends

Scientific
evidence
organic foods
are healthier

18) When shopping for groceries, please indicate the importance of the following methods for
identifying information about food products.

Extremely Very Quite Slightly Not at

important important important important all

Store employee

Food labels

Family/friends

Past purchase
experience

Social media