V For each of the specific appeals, reflect on the

following on your paper:

1. What is the claim being made (what is the product
being sold)?
2. Who is the AUDIENCE. This is not as simple as
´we are.µ Really think, what age group/gender
/demographic is this ad targeting?
3. Why did the advertisers use this type of appeal?
4. Is this type of appeal effective for this audience?
Explain
V Relies on people·s desire to belong.
V It is the belief that something should be done
because the majority of people do it.
CREST toothpaste
Weight Watchers ´Lose for Goodµ Ad
V Ads that rely on ethos ² the use of celebrities or
satisfied customers to sell a product
Proactiv Solutions acne treatment
eHarmony.com
V i





 
      

 

 
 
V Appeal to a sense of pity or sympathy in its
audience
ASPCA
V To be effective, these ads rely on people to be
fearful of their safety
Life Alert
Brinks Home Security
V Uses flattery to win people over.
JIF Peanut Butter
Dove Men + Care Ad
V   
 
 

Mitt Romney for president
V 
 



 
 
 
 
 
  


   
 
!    
V Find a television advertisement online that uses
one of the specific appeals discussed today in
class.
V Copy down the FULL url link for the ad. Do
not simply write www.youtube.com. Write out
http://www.youtube.com/watch?v=hyET522r
KMA , for example, and make sure you copy it
down correctly. If I can·t pull it up, I can·t
grade your assignment and you can·t get credit.
V For your ad, write a 1-page reflection (double-spaced
if typed or one full front page if handwritten) of the
ad that addresses the following:
What is the claim or the product being sold?
Does the ad use pathos, ethos and/or logos appeals?
Explain how.
What SPECIFIC appeal (bandwagon, testimonial, transfer,
etc«) does the ad rely on to be effective?
Who is the SPECIFIC target audience of the ad?
Why do you think the advertisers used the specific appeal
(bandwagon, testimonial, transfer, etc«) that they used
In your opinion, is this type of appeal effective for selling
this product to this audience? Explain why or why not.