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Emerging Issues in International Marketing-17.02

Emerging Issues in International Marketing-17.02

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Published by anmol

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Published by: anmol on Mar 04, 2011
Copyright:Attribution Non-commercial

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06/06/2013

original

 
Emerging Issues inInternational Marketing
 
‡The fast changing environmental factors havesignificantly influenced the global marketingactivities‡The major emerging issues in internationalmarkets may be summarized in the followingmanner.
A. Acc
elerated Growth of Global MarketsB
.
Breaking Down of Marketing BoundariesC
.
Emerging New Marketing BarriersD
.
Emergen
c
e of Global Customer SegmentE
. P
rodu
c
t
P
roliferation and Shortening
P
rodu
c
t Life Cy
c
leF
.
Growing Strength of RetailersG
.
Emergen
c
e of Knowledge E
c
onomy
 
H
.
In
c
reasing Customer Sophisti
c
ationI
.
Market Beyond the Urban Middle ClassJ
.
Growing
A
wareness of Corporate So
c
ialResponsibility (CSR)K
.
Impa
c
t of Information and Communi
c
ationTe
c
hnologyL
.
Global e-marketing/e-
c
ommer 
c
eM
. P
hysi
c
al Market-pla
c
e to Virtual Market-spa
c
eN
.
Reverse MarketingO
.
Types of e-marketing/ e-
c
ommer 
c
e

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