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Table Of Contents

Minimizing the Burden of Record Keeping, Data Handling,
1.2 Objectives of BPR
1.5 Characteristics of firms and service providers
2 APPLICATION
2.1 Where the technique has being applied
2.2 Types of firms / organizations that BPR can be applied
Minimum Number of employees: 20 (at least 4 in
2.3 Duration and implementation cost of BPR
Duration
2.4 Conditions for implementation (infrastructures required
2.5 European Organizations Supporting the
Implementation of BPR
BPR supporting organizations WARIA. The Workflow And
3 IMPLEMENTATION PROCEDURE OF BPR
3. 1 Steps / Phases of a BPR project
STEP ZERO - preparation and coordination of the project
Duration: Two days Participants: BPR team, BPR
Actions taken:
STEP 1 - Business diagnosis & measurements
Duration: 4 weeks Participants: BPR team, BPR
STEP 2 - Selection of processes for change and modeling
Duration: 7 weeks Participants: BPR team, BPR
STEP 3 - Technical design of the solution. Duration: 10
Objectives:
STEP 4 - Personnel adjustment & training. Duration: 10
STEP 5 - Management of change & employee
empowerment. Duration: 1 week Participants: BPR team,
STEP 6 - Introduction of new processes into business
STEP 7 - Continuous improvement. Duration: Runs
Participants: BPR implementation team Objectives: To
3.2 Partial techniques and tools included in each step
3.3 Related Software
FORD IKON
SPECIFICATIONS
FORD ENDEAVOUR
FORD FIESTA
FORD FIGO
CONCLUSION
Targeting
Positioning
Strengths
Weaknesses
Opportunities
Threats
PROCESS MARKETING AND PROMOTIONS MODEL:
Formulating the marketing strategy:
SELECTING THE TARGET MARKET:
STRATEGIC MARKET SEGMENTATION:
Definitions of product positioning:
Developing a Positioning Strategy:
PRODUCT POSITIONING AND BRAND POSITIONING:
ISSUES IN PRODUCT POSITIONING:
PRODUCT REPOSITIONING:
PROMOTIONAL DECISIONS:
Advertising:
Direct Marketing:
Interactive/Internet Marketing:
Sales Promotion:
Publicity/Public Relations:
Personal Selling:
MARKETING STRATEGIES FALL UNDER TWO
CATEGORIES:
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smita mam

smita mam

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Published by Har Leen

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Published by: Har Leen on Mar 10, 2011
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09/26/2011

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